overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.

1. PPT ON DIGITAL
MARKETING
Presented by Md Abdulla Khan

2. Who I am?
Md Abdulla Khan
Ppt on digital marketing
BCA-6th sem

3. DEFINITION
Digital marketing is promoting or creating brand awareness using internet.

5. KEYPOINTS
 What is digital marketing
 Benefits of digital marketing
 What does digital marketing consist of
 SEO
 PPC
 SMM
 Content writing
 Digital marketing measurement

6. Benefits of digital marketing:-

7. OBJECTIVE
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your action
 Maximize return on investment(ROI)

8. DIGITAL MARKETING TOOLS
 Sprout social
 Offerpop
 Nanigans
 Facebook’s power editor
 Twitter native platform
 Emma
 Marketo
 Adroll

9. Digital marketing consist of

10. What is SEO:-
 SEO stands for Search Engine Optimization, which is the practice of
increasing the quantity and quality of traffic to your website through
organic search engine results.

11. Search engine optimization

12. PPC(PAY PER CLICK)
 What is ppc(pay per click)? Pay-per-click marketing is a way of using
search engine advertising to generate clicks to your website, reather than
“earning” those clicks organically.

13. Pay per click marketing

14. ADVANTAGE OF PPC

15. DISADVANTAGE OF PPC

16. WHAT IS SMM
 SMM stands for Social Media Marketing. And as you can guess it involves
paid advertising through social media networks. If you are familiar with
Facebook ads, then you are seeing SMM in action. It is the process of
using paid advertising to broaden your customer reach and increase your
brand exposure.

18. DISADVANTAGES OF SMM
 Negative feedback
 Potential for embarrassment
 Time intensive

19. CONTENT WRITING
 A website content writer or web content writer is a person who specializes
in providing relevant content for websites. Every website has a specific
target audience and requires a different type and level of content.

20. ADVANTAGES AND DISADVANTAGES
 You can get a lot of work
 You will get disciplined
 The rates are poor
 It’s ghostwriting
 It’s addictive
 You can practice alot

21. DIGITAL MARKETING AREAS

25.  Expand market beyond Traditional geographic
market
 Override traditional marketing system into
digital marketing system.
 Made human life convenient as a person can
pay his payments online while he is taking rest.
Conclusion :-