2. 1.Website
• User-friendly
• Tools are visible and easy to find
• Wide range of services with the booking process
• Extensive gift card service is innovative (e-mail
or ship one)
• All room rates and offers are described
• The website is central, you can book any hotel in
the world
• You even have the possibility of knowing
regional sales offices and their opening hours
3. 1. Website
• Celebrities’ fan club
• M.O. made a donation of 10 000 USD in the
name of each fan to a chosen charity
• Easy access to social media from the site;
facebook, twitter, flickr, youtube
• RATING Genius
4. 2. Social Media
SEPARATE FOR EACH HOTEL
HOW MANY
FOLLOWERS ARE
ONLINE and HOW
MANY ARE ON THE
PLATFORM
Rating GENIUS
5. 3. Mobile Aps
• iPhone, iPad, and mobile application
• Detailed help section on how to download
and use the application
• Comments about the application
• The customer is always connected and
bombarded with offers
Rating GENIUS
6. 4. Video
• Convey the luxurious image of the hotel
• Beautiful pictures; excellent marketing
• Celebrities
• Nature
• Translates the hotel’s key values
Rating GENIUS
