The Client-Agency Relationship
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Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier. In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.
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The Client-Agency Relationship
- 2. Relationship The Client-Agency The key to successful relationships is: effective,interactive communications.
- 3. Relationship The Client-Agency This is also true for marketing communications agencies clients. and their
- 4. Relationship The Client-Agency To ensure these communications tips: channels remain open between parties follow these
- 6. Relationship The Client-Agency Like a marriage, the agency becomes an extension team. of the client's marketing department and is viewed as a part of their
- 7. Relationship The Client-Agency In order for a relationship like this to develop, both parties need to share similar values while trusting and enjoying the the interactions between organizations.
- 9. Relationship The Client-Agency Getting C-level involvement and actively participating in the brand strategy provides the agency insight that builds successful programs.
- 10. Relationship The Client-Agency This type of collaboration allows the agency to truly understand the client'sunique value so it is reflected in the creative ideas and recommendations.
- 12. Relationship The Client-Agency There should be a mutual understanding respectand between parties.
- 13. Relationship The Client-Agency immediately Any confusion or questions should be addressed with a telephone call or face-to-face meeting.
- 15. Relationship The Client-Agency Each party should make a concerted effort to nurture the relationship with a give-and-take approach.
- 16. Relationship The Client-Agency A formal Letter of Agreement ensures both parties understand the expectations, responsibilities and requirements for a good partnership.
- 17. Relationship The Client-Agency Communicate andshare information missedbecause without it there will be opportunities.
- 18. Relationship The Client-Agency To learn more about how works with its clients visit: http://mccom.com/clients/