2. The concept and its main target
« A home away from home », the brand was born in
2011 offering a new concept :
- Affordable prices
- Unique location
- Modern and original design
- Hostel with rooms for two, three or four
New elegant hostel targeting Flash Packers
Young travelers backpacking with a greater
budget
looking for the affordable and social side of
backpacking
With a new touch : trendy, comfy and design
places
5. Reputation Action Plan
Main
Actions Examples
Steps
- Select influencers and opinion leaders relevant Flash Packers Influencers
for the target - Bloggers, Websites
- Contact and invite them to experience the - Guides
- Travel, Design, Lifest
hostel
yle Press
- Follow up and make sure they produce content
- Create attractive and active pages and profiles
- Attract visitors : contest, games, using Facebook, Twitter, Instagr
SOLOMO am, Pinterest, Foursquare
- Interact with followers and online community
- Create profiles on websites where users put
content about #bunk (blogger, tripadvisor…) Youtube, Bloggers,
- Once the pages/profils created, answer and Traveler’s website, Hostel
interact Guides and Reviews
- Encourage happy guests or other users to
share online their good experience
- Maximise the online reputation thanks Vernissage, Wine
advertisement : banners, videos testing, cultural
- Improve service, welcome and staff involvement events, open doors
- Meet on spot and create events to create
feedback and happenings
Monitoring and Mesuring after
6. Concrete follow up
To be set up the plan needs the cooperation of
operational managers and community manager :
Online activity : community manager
Quality, guest satisfaction : operational
manager
Monitoring and mesuring results :
Number of positive feed back UGC – articles,
comments, videos
Size of the online community – followers, likes,
number of visits
Increase of booking since the action plan has
been set up
