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Magento follow up emails is a useful tool for catching customers in an efficient and intuitive way. You can send auto generated emails to follow up. It will help your customers keep interacting with the business without any headaches on the part of a webmaster. This will help boost sales, e.g. emails can be send when there is abandonment of the cart, when there is a new order placed, when the order is completed and when there are holidays and you want to offer some discount.