Resume 2017 - Luxury Fashion Retail Director,Shopping Mall Director & Area Manager

1. María Antonieta Becerra Vargas
Cells: (0034)649070072
Emails: mabv38@hotmail.com, mabv3812@hotmail.com,
http://www.linkedin.com/pub/mar%C3%ADa-antonieta-becerra-vargas/67/617/a21
http://www.linkedin.com/pub/mar%C3%ADa-antonieta-becerra-vargas/67/617/a21/en
Skype: maria.becerra9
Address: Vilacolum, Gerona, Spain. Postal Code: 17474
_____________________________________________________________________________
Luxury Fashion • Health Care and Beauty • Sport footwear & apparel • Luxury footwear & apparel
Sport equipment & accessories • Fine Crafts and Imports • Luxury accessories & garments
Glamorous Lingerie • Fine Jewelry & Eyewear • Brand watches • Fine Leather Goods • Beachwear
Baby Clothes • Kids Wear • Fashion Accessories • Wholesale and Retail of food products,
Liquors, Cigarettes & Cigars • Carriers • Mobiles • Computing • Cameras
Shopping Center Management • Hospitality & Tourism
Experiencedandhighlyaccomplished ShoppingMall DirectorandNational
Chain Store Retail &Wholesale Area Managerbilingual (Spanish &English);
Renownedin meetingthe targetsset with more than ten yearsof national &
internationalexperienceinbusinessmanagement,sales,visualmerchandising,
multi-unit/storemanagement, operationsandmarketing.Expert in creating
anddrivingretail/wholesale supplychain strategies,Logistics, inventory
planning/ allocation, distribution andtransportation;Seekinga position in
the above areasto meet newchallengesandresponsibilitiesandto take your
organization to newlevelsof excellence,profitabilityandexpansion.
Professional Profile
 Passionate about fashion, I love selling and offer an excellent service to the customer. My great
communication skills, my cheerful and positive flair, my style fresh and current, reflecting the values
of your brand, make me an inspirational leader for your team and a benchmark for yours customers.
 Substantial experience working in multi-site (area or regional) store management level in the fashion
retail sector.
 Customer Service and Consumer focused.
 Long experience of delivering new store openings.
 Experience of implementing strategy/business plans.
 Ability to lead others by setting clear expectations and to inspire and to engage the team to deliver
the company brand expectations.
 Excellent capability to coach others to achieve by allowing managers to manage and providing them
with the freedom to act.
 Great inspirer of store managers to continually seek to improve colleague engagement.
 Ability to work effectively in an autonomous role whilst retaining regular links with other Area
Managers and Head of International Retail.
 Excellent competence to perform a strong analytical approach to be able to analyse KPI and P&L
reports to identify opportunities to improve individual store performance.
 Great inspirer of Store Managers to seek continual improvement for their team and stores.
 Ability to demonstrate confidence in my judgment gathering, and great competence analyzing
relevant information before making a decision.
 Ability to take a business wide view of potential decisions and future initiatives.

2.  Excellent capability to plan, prepare and follow-up effectively on all store visits to ensure clear
direction for management team.
 Extensive experience in the direction and management of shopping centers in operation, opening
and development of business units of various kinds and categories such as supermarkets,
restaurants,luxury fashion stores, liquor, bar & lounge among others.
 Ability to challenge constructively, identifying opportunities to make improvements in wider
business and influencing others to make them happen.
 Good knowledge of the workings of Spain, including an appreciation of the culture and ways of
working and the legal requirements within Spain.
 Located within easy commuting distance of Barcelona, and willing to travel extensively across the
country, including nights awayfrom home.
 Proven leader with a demonstrated track record of successfully leading empowered teams that
deliver results, with an average sales per store over the twelve million Euros (€) per year
 +10 yrs of staff management experience in Luxury,Boho,Chic,Bold,Sporty,Urban and Goth fashion
 Excellent strategic business and financial acumen with the adaptability to communicate clearly and
openly at all levels of the organization, with interdisciplinary teams of 400 employees in 40 stores
 Superior organizational, writtencommunications, oral, and people skills.
 Computer literate:Excel,Word & PowerPoint, ISO 9000:2008,KPI,In the supply chain segment: ISO /
TS 16949,Management of strategic order fulfillment options: MTO, ATO and ATS
 Fluent in English and Spanish, conversant in German , Italian and French
 Seasoned executive with in-depth understanding of emerging technologies and their commercial
applications, as well as international business expertise, having conducted business in Europe,
Middle East, and Africa (EMEAA),USA and Latin America (LATAM.)
Key Strengths
Professional Experience
DUTY FREE LA JONQUERA SL. - Cataluña, Spain Oct.2015 – Oct.2016
THE DUTY FREE LA JONQUERA SL Group is one of the main Spanish business groups in Europe with increased
commercial activity in the region. This business group is mainly engaged in Wholesale and retail of food products,
Liquors, cigars & cigarettes and the Administration and Management of Shopping Centers with supermarkets, bar &
lounge, restaurants, perfumery shops , liquor shops and specialty in the field of cigars and cigarettes shops
throughout Spain
http://www.slideshare.net/mabr442015/df-la-jonquera-sl-2015esen?related=1
http://www.slideshare.net/mabr442015/export-green-presentation-2015
Shopping Mall Director - La Jonquera, Girona, Cataluña, Spain
Duties & Responsibilities:
 Plans and implements the growth strategy of the company
 To organize the branding and the organic developmentofthe company.
 Managementof sales,purchasing,administration and finance,HR and Marketing.
 Creates and implements the companyvision and mission and its business culture
 Developmentofstrategic business innovation.
 Advising the Group in preparing their strategic plans.
 Growth MGMT & NBDP
 P&L Management
 Strategic Planning
 Operations Management
 Key Account Management
 Startups, Turnarounds & Global Ops
 I T Initiatives
 Building Strategic Alliances
 Sales & Marketing Leadership
 Results Driven
 Customer Focus
 Visual Design
 Turnaround & High-GrowthStrategies
 Customer Relationship Management
 Staff Training & Development
 Contract Negotiations & Pur. Skills
 Budgeting & Forecasting
 Finance & Cost Management
 Revenue Growth
 Return on Investment
 Foreign Trade :Import & Export
 Excellent verbal & written COMM. skills
 Public Relations & Media Aff.
 Multi-Unit/Store Management

3.  Develops a structured business plan for the mall covering all key components ofmall operation
 Develops sales and leasing plans to identify new clients and negotiate with prospective tenants to maximize
income in line with the business plan
 Ensures proper tenant mix and zoning within the mall in line with business strategy and market demand and
to achieve desired footfall
 Negotiation of leases both new and renewals across all categories including: Anchors, line units, F&B and
leisure
 Develops and maintain a long term beneficial relationship with all existing tenants and Retail Groups to
ensure continued and future business
 To prepare, review and adjust financial budgets, systems and processes and monitor performance against
budget
 To ensure smooth and positive relationship with the tenants, suppliers and contractors
 Develops and implements approved procedures and systems across all mall functions to ensure smooth co-
ordination / co-operation among various internal departments to facilitate business needs and deliver positive
customer and tenantexperiences
 Prepares plans and schedules for regular and periodic maintenance in conjunction with relevant department
heads and follow up on quality and execution
 Preparation and developmentofmarketing and annual event plans/calendar
 Follow up on the collection of monies owed from tenants and implementation ofcontractual terms
 Resolves complaints and demands of tenants and work to remove the causes of the complaint and respond
to their requests within the legal and contractual obligations
 Follows legal procedures with respectto mall operations and tenantinteractions
 Develops and upkeep the corporate mall identity- ensure adherences to corporate brand guidelines
 Takes steps to improve customer services inside the mall
 Advertising and marketing campaigns in the shopping center
 Performs other tasks as assigned.
Reports to: Board of Directors
Key Achievements:
 An environment of daily work that attracts premium customers and provides employees with
excellent customer service and experience was created; All this has been possible through the
implementation and execution of programs aimed at achieving results and meeting the proposed
goals and objectives.
 Achieved improved efficiency in operations and sales byreducing costs by more than 60%.
 New opportunities for growth, development of feasibility studies and business plans were
identified.
 Achieved a 60% improvementin the liquidityand solvency of the company.
Springfield Stores - Cataluña, Spain Sept.2014 – Oct.2015
Cortefiel Group is one of the leading European companies in the fashion retail specialty chain segment. Founded in
Madrid in 1880, is present in 65 countries through 1,900 outlets. Cortefiel, Pedro del Hierro, Springfield and
Women'secret are the four brands of the Cortefiel Group plus the Fifty Factory outlet stores. Each has its own design
team and a management structure always customer oriented.
http://www.grupocortefiel.com/en/brands/springfield-2 , http://www.grupocortefiel.com/en/
Store Manager - Figueres, Girona, Spain
Duties & Responsibilities:
 Team Management(recruitment,training,management,monitoring and motivation)
 Inventory control (inputs,outputs,inventory, organization,product analysis)
 Customer Service and Consumer focused.
 Visual Merchandising ,Visual Design and Window Dressing (Implementation and adaptation)
 Administrative management(cash,cash counts ,KPIS analysis,weeklyreports,schedule management)

4. Key Achievements:
 An environment of daily work that attracts premium customers and provides employees with
excellent customer service and experience was created; All this has been possible through the
implementation and execution of programs aimed at achieving results and meeting the proposed
goals and objectives.
 Achieved improved efficiency in operations and sales by reducing costs by more than 60%.
NIKE FACTORY STORE - Cataluña, Spain May.2013 – May 2014 (1 yr & 1 month)
NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.
NIKE, Inc.’s wholly-owned affiliates, reported as Other Businesses – Converse, Inc., Hurley International,
LLC and NIKE Golf – play a significant role in our future growth plans.
http://nikeinc.com/, http://nikeinc.com/pages/our-portfolio-of-brands
Nike Store Coach (Department Manager), La Jonquera Factory Store.
Duties & Responsibilities:
 Assists Head Coach by managing one or more of the store functions (sales, merchandising, operations,
accounting,etc.)
 Performs all store managementfunctions in absence ofHead Coach
 Coordinates and supervises the dailyactivities of business supportstaff
 Sets priorities for the team to ensure task completion;coordinates work activities with other supervisors
 Applies management skills to improve efficiency and accomplish operational objectives within own unit
 Be responsible for recruiting and hiring top talentto ensure a diverse and energetic work environment.
 Sets priorities for employees to meet daily deadlines;develops plans to meet short-term objectives
 Performs work in support of brand plans; demonstrates link between daily work and company mission;
participates in initiatives,and programs.
 Prepares statistical and narrative reports of store activities
 May communicate with Visual team and/or oversee physical site maintenance
 Manages all daily activities in a specific area of the store (S&R, Dept, area), including selling and service,
selecting and developing associates,merchandising and time and business management
 Executes and maintains visual merchandising and selling floor standards
 Communicates promotional eventinformation to maximize results ofeach event
 Identifies merchandise issues and opportunities based on selling and customer feedback
 Supervises ,train and develop associates within a designated area
 Assists SM in delivering a premium consumer and employee experience
Key Achievements:
 An environment of daily work that attracts premium customers and provides employees with
excellent customer service and experience was created; All this has been possible through the
implementation and execution of programs aimed at achieving results and meeting the proposed
goals and objectives.
 Obtaining the award for best manager of the department store during the first year of exercise
(2013 -2014) by general vote among all employees in all departments. Nike Inc. La Jonquera
Factory Store, Girona, Spain.
 Full participation in the new store opening of La Jonquera Factory Store,Girona,Spain
Chakras Chain Stores -Madrid, Spain Jan.2008 – Mar.2013 (5 yrs & 3 months)
Chakra is a Spanish fashion retailer that has 200 outlets throughout Spain. Belongs to the Garcia Corral Group, a leader
in the fashion sector. (Wholesale / Retail). While the chain is mainly textile shops actually include many items that do not
fall into that category; is the case of perfumery, eastern crafts, sunglasses and brand watches, fine jewelry for men and
women, accessories and luxury wear, refined leather items, fashion accessories, handbags, wallets and purses. Chakras
offers high quality chic women s clothing as well as urban and casual clothing for women, men and boys too. Chakras is
a network of multi-brand stores. Multimarcas / (multi –brand)

5. - 5 -
Retail Area Manager - Spain
Duties & Responsibilities: Extended Duties / Responsibilities and Additional Issues
New Store Openings:
 Supports the New Store Project Manager in identifying likely new store locations, understanding market
constraints and agreeing critical path activities for opening.
 Takes ownership for working with all key departments in the Centre and within the country to deliver all
activities relating to the new store opening critical path.
Developing the Business:
 Engages with Store Managers and store teams to identify opportunities to deliver enhanced performance and
store profitability.
 Develops an in depth understanding of store performance,the local market demographics , brand
performance and local challenges.
 Understands good, great and underperformance across the stores and works with the Store Manager to
develop a business plan to address and manage anyissues effectively.
 Seeks to fully understand & appreciate the dynamics of the country they are operating within in relation to
cultural differences and legal requirements.
 Gives feedback to key commercial contacts and function Heads on issues affecting performance as well as
potential new business opportunities.
 Sets KPIs for stores and ensures a clear line of sightbetween these and individual/team performance.
Leading the Customer Agenda:
 Responsible for driving and delivering consistent Chakras brand standards and implementing key
business strategies and initiatives.
 Ensures consistency of the brand experience through the country working with the visual merchandising
team to ensure that productVisual Merchandising is optimised.
 Coaches the management team to fully understand and optimise their local customer market in line with our
brand experience and shares bestpractice to ensure consistentcustomer service across all stores.
People Leadership:
 Provides teams with clear and relevant direction to deliver required business activities/initiatives and their
individual contribution.
 Develops a highly motivated and high performing skilled team, ensuring that store results are achieved at all
times.
 Manages Store Manager performance through timely and constructive feedback and coaching and supports
manages with such activities as recruitmentand team development.
 Engaging teams in the future vision for the companyand developing our talentpipeline.
 Ensures full succession and talentplans are in place for store managementteams,takes action to address
gaps and there is a supplyof managementto meetdemand.
Operational Excellence:
 Responsible for driving and delivering consistent Chakras brand standards and implementing keybusiness
strategies and initiatives.
 Seeks opportunities to enhance and improve store operational practice whilstretaining compliance against
companyexpectations.
 Ensures that tight levels of stock control are maintained atall times and drives continuous improvement
in stockroom processing and replenishmentprocedures.
 Manages and operates within agreed budgets and seeks opportunities to control costs.
 Shares best practice across the country stores and companyto deliver improvements in service,standards
and process.
 Implements business directed projects and trials as and when requested.

6. - 6 -
 For any new store opening,effectively manages through the opening plan to setup the team, merchandise
the store and implementbrand expectations.
 Completes stores operational requirements by scheduling and assigning employees; following up on work
results.
 Maintains stores staffby recruiting,selecting,orienting,and training employees.
 Maintains stores staff job results by coaching, counseling, and disciplining employees; planning, monitoring,
and appraising job results.
 Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
 Identifies current and future customer requirements by establishing rapport with potential and actual
customers and other persons in a position to understand service requirements.
 Ensures availability of merchandise and services by approving contracts; maintaining inventories, overseeing
the Buying and Retail Sales Teams, managing supplier relationship and coordinates the logistics and
distribution ofgoods between branches
 Formulates pricing policies by reviewing merchandising activities; determining additional needed sales
promotion;authorizing clearance sales;studying trends.
 Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and
financial statements for profitability ratios.
 Secures merchandise byimplementing securitysystems and measures.
 Protects employees and customers byproviding a safe and clean store environment.
 Maintains the stabilityand reputation of the stores by complying with legal requirements.
 Determines marketing strategy changes by reviewing operating and financial statements and departmental
sales records.
 Maintains professional and technical knowledge by attending educational workshops; reviewing professional
publications;establishing personal networks;participating in professional societies.
 Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies
and procedures.
 Contributes to team effort by accomplishing related results as needed.
Reports to: Board of Directors
Supervised areas: Plan, direct and control the activities and performance of the different areas that
make up the company: HR, Administration & Finance, Logistics, Marketing, Sales and IT.
Reason for leaving: Limited Advancement Opportunities with This Employer
Key Achievements:
 Identified new marketplaces,new stores opened and settled sales teams.
 Income rose by over 40% and profits by over 60% in a period of 2 yrs. through Strategic Planning.
 Achieved improved efficiency in operations and sales by reducing costs by more than 60%.
 Succeeded in reducing the Company’s business cycle by 60% through improved rotations inventory
and assets.
 Achieved a 60% improvementin the liquidityand solvency of the company.
 Rebuilt& rejuvenated leadership staffinto unified,top-performing,highlymotivated teams
 Introduced and implemented the communication equipment.
 Improvements in product quality and customer satisfaction by relocating of resources,
installation of QualityManagementSystems and Market Strategy

7. - 7 -
Lawrence Pumps Inc.-Vzla. Feb.1998 - Nov.2000 (2 yrs & 10 months)
Lawrence Pumps Inc. is the recognized world leader in the manufacture of industrial pumps. Three consecutive years
exceeding sales targets by 150% placed in the list of the 5,000 fastest growing companies worldwide.
http://www.lawrencepumps.com/
Assistant to the General Manager / Intern-part time.
Duties & Responsibilities:
 Prepares and shapes up the daily schedule ofwork: interviews,meetings,presentations and tours.
 Controls and organizes the accounting entries: Bills of expenditures and revenues, payment of travel
expenses and creditcards,purchase of air tickets, payroll, bank statements,contracts and paymentservice.
 Receives the national and international calls
 Receives and organizes documents,brochures,service manuals and mailbag reception.
Reports to: General Manager
Supervised areas: Administration and Finance, Production, Projects, Maintenance, Transportation,
Contractors, HR, Logistics, Manufacturing, Imports, Marketing, Sales and IT
Key Achievements:
 Played an importantrole in the implementation oftools for the growth of the company.
 Increased sales by125% achieving the objectives of growth and profitability.
 Managed to improve the operational effectiveness of the company resulting in increased productivity,
better use of resources and better customer service.
Reason for leaving: Change of residence
Education & Credentials
Secondary School Graduated/High School Diploma/Mayor: Sciences (1997 – 2003)
Antonio José de Sucre High School, Cagua, Aragua State, Venezuela.
Overall GPA 3.8; Honor roll each year
Honors: National Honors Society, National Merit Scholar
Clubs: Political Science, Show Choir, Theater, Physics & Mathematics, Computer and school choral
Athletics: Varsity Soccer Captain, Intramural Volleyball
Geophysical Engineering Studies: (09/01/2003 - 10/15/2005)
Faculty of Engineering at the Central University of Venezuela (UCV.), CCS, Vzla, http://www.ucv.ve/
Studies for the Bachelor of Arts: (11/01/2005 - 05/10/2007)
School of Arts, Faculty of Humanities and Education at the UCV, Caracas (Ccs), Vzla.
Getting Scholarship from The Norwegian Embassy for college at the University of Oslo/
Norway (05/06/2007)
English: Intensive Preparatory and Advanced /Certified TOEFL (05/15/2007 - 12/01/2007)
University of Oslo. Norway. http://www.noruega.org.ve/ , http://www.uio.no/english/
Professional Training: Certified Diplomas & Developments
Studies for professional music training (2001 - 2003)
Music Conservatory of Aragua, Maracay, Venezuela (Vzla.)
Management at Management Organizations (2004)
Central University of Venezuela.1400 hours
Management: Negotiation and Conflict Management (2005)
Central University of Venezuela.1400 hours
Management: Effective Leadership (2005)
Central University of Venezuela.1280 hours
Specialization in Marketing and Sales (2006)
VQ Consulting and Training, Caracas, Vzla.1280 hours

8. - 8 -
The Apparel and Merchandising program (2009)
Colorado State University, Department of Design and Merchandising, Colorado.US.1200 hours
Preparing and Planning a SalesStrategy (2010)
EzineUniversity, USA.1200 hours
Achieving Excellent Customer Service Skills (2010)
HRM Global, London, UK.500 hours
Course for Professional Photographer (2011)
EFTI.School of photography and Image. Madrid Center, Spain.1300 hours
Supply Chain Management: Inventory Planning and Management (2012)
Georgia Tech Global Learning Center), Atlanta-USA.1300 hours
Product Presentation, Visual merchandising, Training coach leader & KPIs Management. (2013)
Nike Inc., Barcelona, Spain. Three-days
Professional Affiliations
Member, FashionJobs.com/FashionMag.com/FashionNetwork.com, 2012 to Present
Awwwards worldwide, 2012 to Present
AAFA, American apparel and footwear association, 2009 to Present
The Fashion Group International, Inc, 2010 to Present
Boston University Fashion and Retail Association, 2009 to Present
AEDT (European Association of Fashion Retailer) 2010 to Present
MODAyLOOK - On line magazine.2013 to Present
Mercedes-Benz Fashion Week. 2013 to Presente
Languages and Computing
English: Writing: bilingual, Reading: bilingual, Conversational: bilingual,
German: Basic Spanish: Native Italian: Basic
IT Expertise /Computer Skills:
-Windows Vista 2007-2009, XP, Microsoft Office Professional 2003-2008 : Excel, Power Point, Word,
Saint, SAP R/3, Baan, PeopleSoft, JD Edwards, Oracle, Profit Plus, Adapta Pro, MS Project,
Primavera, Leap, Photoshop
MANAGEMENT of QUALITY MANAGEMENT SYSTEMS:
ISO 9000:2008, key performance indicators (KPI),
In the supply chain segment: ISO / TS 16949, Management of strategic order fulfillment options:
MTO, ATO and ATS
Hiring Conditions
Salary package: Negotiable plus additional benefits
Availability for employment start: Immediately. (One week)
Willingness to travel frequently: Yes, 80%
Additional benefits: Including medical, dental, 401 K or similar
A lucrative incentive program: Bonus/ commissions based on the company’s performance & Sales
Sponsorship required for: H-1B,Green Card for USA., European Union work permit, Asian,
LATAM and Oceanian Countries/EMEAA work visa
Relocation: Yes, Sponsorship required for travel and housing.
Payment of travel expenses: Negotiable. It depends on working conditions and location
Willing to change of residence: Yes, local and international
Job Type: Fulltime
Status: Permanent contracts

9. Additional Information
Marital Status/Age: Maiden, 29 yrs old.
Birth Date: April 21, 1986.
Current Residence: La Jonquera/Girona/ Spain
Venezuelan nationality with Spanish DNI and American Visa
Member of several musical groups and theater groups (2003 - 2007)
Participation in the XX World Youth Day with SS John Paul II
Cologne, Germany (16-21 August 2005)
Member of the university community belonging to The Opus Dei organization of Venezuela
(Sept.2003 - Nov.2005)
Personal References
Miguel B. Rodríguez
President/CEO
Cell: (0058) 416.739.61.08
http://ve.linkedin.com/in/miguelbecerra2009/en
Fadiven/ Worldwide
mabr43@gmail.com
http://www.linkedin.com/pub/mar%C3%ADa-antonieta-becerra-vargas/67/617/a21
http://www.linkedin.com/pub/mar%C3%ADa-antonieta-becerra-vargas/67/617/a21/en
Additional note
At this moment I am inactive search, I am 100% availableand my readinessis immediate
To communicateby telephone;Please call from Mondayto Saturdayin officehours
Kind Regards,
María Antonieta Becerra V.
La Jonquera, Girona, Spain
mabv38@hotmail.com
mabv3812@hotmail.com
Personal iPhone: (0034)649070072
Skype: maria.becerra9
If you want to conduct the interview via Skype, please make application for membership in
advance