NRT 2011
May 23-24, 2011
Manila
Session 7:
Experiences in Using New Technologies to Expand Microfinance Operations
By: Ms. Ma. Cecilia Tanael
Rural Bank of Mabitac President
4. Background:
‐ In 2009 Smart Communications and RBAP MABS
approached RB Mabitac, Inc. to pilot test SMART
MONEY with rural banks.
‐ RBAP, through its MABS program, collaborated
with Smart to pilot test its e‐money transfer
services with RB Mabitac.
7. Developments:
• Frontliners trained to facilitate instant card
activation and issuance
• Pilot tested card issuance in three (3) branches
Los Banos, Paete and Candelaria
• Training on mobile money transfer to 14 field
officers
8. Pilot Test Results:
as of May 2011
No. of Registered No. of Ac6vated Amount of
Branch No. of Transac6ons
Clients Clients Transac6ons
Encash 26 19,860
Candelaria 18 18
Loading 6 12,800
Encash 6 1,800
Paete 13 13
Loading
Encash 14 9,100
Los Banos 14 14
Loading 14 9,100
Encash 46 30,760
TOTAL 45 45
Loading 20 21,900
9. Next
Steps:
• Encourage 20,000 bank depositors and borrowers
to register to Smart Money.
• Smart Money MIMO will serve as additional
marketing tool for potential clients in all strategic
locations where the bank is operating.
• Rollout to remaining branches.
11. Background:
Encash and RB Mabitac, Inc. partnership started on
April 2009 with our first ATM deployed in Cabuyao
Branch ‐ one of our branches with the highest foot
traffic due to its strategic loca[on
13. Developments:
• Addi[onal ATMs installed in Siniloan
and Sta. Maria Branches.
• Salaried individuals are receiving
and sending money thru ATM’s.
• Beneficiaries of the the DSWD’s 4Ps
Program also used ATMs of the
bank.
14. Why RB Mabitac put up ATMs?
ATMs provide 24 hour convenient and quality
service to the clients
ATMs allow rural folks access to cash with less
cost and time as opposed to travelling to the
commercial districts where most of the ATMs are
located