Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
SnTARoT-UPtions 
www.mindprintmarketing.com
Get up close & 
personal 
www.mindprintmarketing.com 
with your customer by capturing their MINDPRINT — 
an in-depth under...
Hire Madmen. 
www.mindprintmarketing.com 
YONI MOZESON wrote TV commercials at 
Ogilvy, the largest and arguably best adve...
START-UP LAUNCH: SNAPKEYS 
MINDPRINT: If our customers have 
a difficult learning curve, we can 
lose them to another carr...
QuickTime™ and a 
decompressor 
are needed to see this picture. 
Telco Execs were reassured that if 5th graders can 
learn...
“The tech blogs loved it!” 
www.mindprintmarketing.com
START-UP LAUNCH: ORAL DCX LABS 
MINDPRINT: As a dentist, I am not going to upset my patients by 
mentioning oral cancer. 
...
Armed with a powerful education, patients demanded the 
BrushTest. Positive sales spurred a new round of funding. 
www.min...
START-UP LAUNCH: CONGRUENCY 
MINDPRINT: I would only 
scrap our company phone 
system for something 
revolutionary with a ...
A feature rich phone working off of existing 
networks, helped launch a corporate VoIP 
revolution. 
www.mindprintmarketin...
START-UP LAUNCH: SWITCH & DATA 
MINDPRINT: A carrier neutral data 
center is the perfect solution, but 
do you have enough...
By creating a national image, we raised the level of 
trust and comfort for our customers. This tiny 
company grew to 46 l...
PRODUCT LAUNCH: PROCTOR & GAMBLE / CLEARASIL 
MINDPRINT: My biggest fear is 
breaking out in pimples. Prove 
to me you hav...
QuickTime™ and a 
decompressor 
are needed to see this picture. 
A serious product advantage won teens 
over with humor. 
...
PRODUCT LAUNCH: PROCTOR & GAMBLE / 
CREST FOR GUMS 
MINDPRINT: I worried about 
cavities, now I have to worry 
about gum d...
QuickTime™ and a 
decompressor 
are needed to see this picture. 
The campaign started as a soft sell on the 
dangers of gu...
QuickTime™ and a 
decompressor 
are needed to see this picture. 
Because of the fear of gum disease the 
toothpaste, indus...
PRODUCT LAUNCH: CORE SOUND 
MINDPRINT: I wish I could take 
my professional sound studio 
on the road. 
www.mindprintmarke...
Sound engineers were blown away! 
Hundreds were sold in the first month. 
www.mindprintmarketing.com
RE-BRANDING LAUNCH: CELEBROS 
MINDPRINT: I don’t get what site-search, 
merchandizing has to do with 
improving our sales....
By translating the benefits into human terms, 
the sales cycle was cut down dramatically 
www.mindprintmarketing.com
PRODUCT LAUNCH: INTUNIV 
MINDPRINT: My child has ADD/ADHD 
and I am at my wit’s end. 
www.mindprintmarketing.com
With a message that hit home, parents found new 
hope. 
www.mindprintmarketing.com
Nächste SlideShare
Wird geladen in …5
×

Mozeson& start up presentation 8-31-'09 (1)

294 Aufrufe

Veröffentlicht am

presentation to start ups

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Mozeson& start up presentation 8-31-'09 (1)

  1. 1. SnTARoT-UPtions www.mindprintmarketing.com
  2. 2. Get up close & personal www.mindprintmarketing.com with your customer by capturing their MINDPRINT — an in-depth understanding of their most compelling concerns and emotional needs. by translating your unique selling proposition into simple, human terms. which evoke a reaction of “I want that...I need that.” Distill your message Create impactful marketing solutions
  3. 3. Hire Madmen. www.mindprintmarketing.com YONI MOZESON wrote TV commercials at Ogilvy, the largest and arguably best advertising agency in the world. His campaigns enabled Huggies to beat Pampers, Duracell to beat Eveready, American Express launch the GiftCheque and Britain to enjoy record-breaking tourism. Yoni also worked on Apple and launched global brands for American Express and Proctor & Gamble. As partner in his own marketing firm he launched techs and biotechs and was later invited to join one as Director of Marketing. MA’AYAN KOSSOFF-STEINBERG art directed print, direct response and interactive campaigns at Ogilvy along with many of New York’s other top advertising agencies. She led creative teams that helped Lotus launch their first intranet, Priceline their revolutionary online brand, GlaxoSmithKline launch Verymyst, Shire launch Intuniv, IBM and American Express expand their small business markets, just to name a few.
  4. 4. START-UP LAUNCH: SNAPKEYS MINDPRINT: If our customers have a difficult learning curve, we can lose them to another carrier. www.mindprintmarketing.com
  5. 5. QuickTime™ and a decompressor are needed to see this picture. Telco Execs were reassured that if 5th graders can learn it, so can their customers. www.mindprintmarketing.com
  6. 6. “The tech blogs loved it!” www.mindprintmarketing.com
  7. 7. START-UP LAUNCH: ORAL DCX LABS MINDPRINT: As a dentist, I am not going to upset my patients by mentioning oral cancer. www.mindprintmarketing.com
  8. 8. Armed with a powerful education, patients demanded the BrushTest. Positive sales spurred a new round of funding. www.mindprintmarketing.com
  9. 9. START-UP LAUNCH: CONGRUENCY MINDPRINT: I would only scrap our company phone system for something revolutionary with a fast ROI. www.mindprintmarketing.com
  10. 10. A feature rich phone working off of existing networks, helped launch a corporate VoIP revolution. www.mindprintmarketing.com
  11. 11. START-UP LAUNCH: SWITCH & DATA MINDPRINT: A carrier neutral data center is the perfect solution, but do you have enough locations to pull it off? www.mindprintmarketing.com
  12. 12. By creating a national image, we raised the level of trust and comfort for our customers. This tiny company grew to 46 locations in the US and Europe until their sale to EQIX for $900MM. www.mindprintmarketing.com
  13. 13. PRODUCT LAUNCH: PROCTOR & GAMBLE / CLEARASIL MINDPRINT: My biggest fear is breaking out in pimples. Prove to me you have a better way to prevent them. www.mindprintmarketing.com
  14. 14. QuickTime™ and a decompressor are needed to see this picture. A serious product advantage won teens over with humor. www.mindprintmarketing.com
  15. 15. PRODUCT LAUNCH: PROCTOR & GAMBLE / CREST FOR GUMS MINDPRINT: I worried about cavities, now I have to worry about gum disease. www.mindprintmarketing.com
  16. 16. QuickTime™ and a decompressor are needed to see this picture. The campaign started as a soft sell on the dangers of gum disease. www.mindprintmarketing.com
  17. 17. QuickTime™ and a decompressor are needed to see this picture. Because of the fear of gum disease the toothpaste, industry was forever redefined. www.mindprintmarketing.com
  18. 18. PRODUCT LAUNCH: CORE SOUND MINDPRINT: I wish I could take my professional sound studio on the road. www.mindprintmarketing.com
  19. 19. Sound engineers were blown away! Hundreds were sold in the first month. www.mindprintmarketing.com
  20. 20. RE-BRANDING LAUNCH: CELEBROS MINDPRINT: I don’t get what site-search, merchandizing has to do with improving our sales. www.mindprintmarketing.com
  21. 21. By translating the benefits into human terms, the sales cycle was cut down dramatically www.mindprintmarketing.com
  22. 22. PRODUCT LAUNCH: INTUNIV MINDPRINT: My child has ADD/ADHD and I am at my wit’s end. www.mindprintmarketing.com
  23. 23. With a message that hit home, parents found new hope. www.mindprintmarketing.com

×