Wo r k i n g w i t h A
R e c r u i t e r i n t h e
Ta l e n t E c o n o my
J a n 9 2 0 1 7
L y n n H a z a n
1©Lynn Hazan & Associates 2017

2

NETWORKING 101
Introduce yourself to your
neighbor
3©Lynn Hazan & Associates 2017

“Tell me and I
forget, teach me
and I may
remember,
involve me and I
learn.” -
Benjamin
Franklin 4©Lynn Hazan & Associates 2017

Who’s Who: Talent in the Room
• Finance/Accounting
• Marketing/Sales
• IT/Technology
• Operations/Supply Chain
• Management
•Consulting
•Legal
•HR
•Non-Profit
•Other
©Lynn Hazan & Associates 2017 5

How Do You Want to be Seen?
©Lynn Hazan & Associates 2017 6

Quiz to the Audience
• Can I compete against younger professionals?
• Am I overlooked because of my age?
• Are my technology tools up-to-date?
• Have you ever worked with a recruiter? As
candidate/client?
©Lynn Hazan & Associates 2017 7

WE LIVE IN VUCA TIMES...
• Volatile
• Uncertain
• Complex
• Ambiguous
©Lynn Hazan & Associates 2017 8
Derived from military vocabulary in the 1990’s

ANTIDOTE TO VUCA
• Vision
• Understanding
• Clarity
• Agility
©Lynn Hazan & Associates 2017 9
What does “agility” mean to you?

AGILE MARKETING
MANIFESTO
• Based on Agile Development Manifesto created by group of
software developers
• Based on 3 key principles
• Scott Brinker adopted principles to formulate Agile Marketing
Manifesto
10McDermott, B-to-B Marketer, 2016©Lynn Hazan & Associates 2017

10 Key Principles of Agile
Marketing
1. Remarkable customer experience: intimate
customer tribes VS mass marketing
2. Use Testing & Data
3. Conduct Small Experiments
4. Embrace/Respond to Change
5. Facilitate Better Interactions Among Team Members
6. Customer Collaboration
7. Transparency
8. Rapid Iterations
9. Use Direct & Indirect Feedback
10.Break out of Silos
©Lynn Hazan & Associates 2017 11
How are you agile?
McDermott, B-to-B Marketer, 2016

GRIT
• Perseverance for especially long-term goals
• 4 stages/components
– I: Passion
• Need initial interest
• Substitute nuance for novelty
– II: Practice
• Deliberate practice
• 10,000 hr rule
– III: Purpose
• Olympic athletes and Spelling Bee contestants
– IV: Hope
12Angela Duckworth, Freakonomics Podcast, 5/4/16
What is ”grit”?
©Lynn Hazan & Associates 2017

AUDIENCE QUIZ -
DEMOGRAPHICS
• What percent of American adults are single?
• How many people is 45%?
• How many of you have adult children who live at home?
• More young adults now live with parents than live on their own
with an unmarried partner or spouse.
13
45%
109 mill.
Bella DePaulo Washington Post, 11/16/2016©Lynn Hazan & Associates 2017

THE GIG ECONOMY
14©Lynn Hazan & Associates 2017

AUTOMATION IN THE
WORKPLACE
• Companies replacing human labor with robots (automation)
• Cheaper to have robots than humans
• Growing trend in the U.S. states and in Asia
15Bob Prichard, Same Work… Less Workers12/15/16©Lynn Hazan & Associates 2017

SOCIAL CAPITAL
• Comparable to physical/financial capital
• Principle: social networks have value
• Bigger social network = more $$
• Utilize relationships to build social capital
16
What is social capital?
Bob Putnam and David Halpern, Freakonomics Podcast, 11/10/16
©Lynn Hazan & Associates 2017

Spheres of Influence: Individual
Contacts
• Social Clubs
• Community Organizations
• Listservs
• Places of Worship
• Prof. Associations
• Universities Attended
• Sport Clubs
©Lynn Hazan & Associates 2017 17

THE 2017 ECONOMY
WHO KNOWS?!
18©Lynn Hazan & Associates 2017

WHAT LH&A CLIENTS ARE
SEEKING:
• Technology
• Analytics
• Social media
• Marketing: combo old & new technologies
• Health care
• Real Estate
• PR/Communications: traditional & digital
19©Lynn Hazan & Associates 2017

LH&A HIRING TRENDS
• Business Development – Sales: have to go above and beyond
• IT and Marketing intersection
• Marketing: micro and macro grassroots
• Consulting – Freelance
• Need talent: 3-5, 5-7, 7-10+ years
20©Lynn Hazan & Associates 2017

LH&A HIRING TRENDS
• Focus on knowing the customer
• Foreign language/global experience a plus
• Years of experience not as important
• Suburban candidates wanted
• Perception: older candidates not as tech savvy, expensive
resistant to change
• Lean machine – multiple skills in one person
21©Lynn Hazan & Associates 2017

Software:
What’s in Your Toolbox?
©Lynn Hazan & Associates 2017 22

HOW TO IMPROVE YOUR
PROFILE
• Continuing education – certificate program
• Online courses – MOOC, Lynda (LinkedIn)
• Volunteer – raise your visibility
• Career in non-profit
• Mentor younger talent
• Work across generations
• Temp to perm, consulting
• Professional associations
©Lynn Hazan & Associates 2017 23

LYNN’S “R”S OF RECRUITING
• Research
• Resume
• Results
• Relationships
• Reputation
• Rehearse
• Reward
• Rejoice!
24©Lynn Hazan & Associates 2017

Why Work with a Recruiter?
( Client’s Perspective)
• Ideal Candidate
• Deadline Driven
• New Industries
• Shortage of Talent
• Geographic Needs
• Confidential Replacement
• Lack Recruiting Expertise
©Lynn Hazan & Associates 2017 25

Why Hire a Recruiter?
(Recruiter’s Perspective)
• Digs deep into specs, specialty, understands the talent
needed and the corporate culture
• Ability to Source and Place
• Career Long Relationships with Candidates and Clients
• Multiple hires for same client
©Lynn Hazan & Associates 2017 26

Advantages of Working With A
Recruiter
• Inside Knowledge of Company
• Counsel the Candidate/Client
• Dig Deeper Into Specs
• Knowledge of Profession and Changes
• Ahead of the Curve
• Access to the “hidden job market”
©Lynn Hazan & Associates 2017 27

MARKETING YOURSELF TO A
RECRUITER
• Does your area of expertise match theirs?
• Maintain the relationship
• Pay it forward
• Referrals always welcome
28©Lynn Hazan & Associates 2017

The Hemmingway Challenge
Write A Story
In
6
Words
©Lynn Hazan & Associates 2017 29
For Sale
Baby
Shoes
Never
Worn

What’s Your Story?
©Lynn Hazan & Associates 2017 30
Write YOUR
Story In
6
Words
Tweet your story to
#LHAsixwordstory or
write it down and
pass it forward (name
optional)
Lynn’s Story: Passionate Recruiter
Loves Placing
Superb Talent

Why Should I Hire You?
What is your UPS?
©Lynn Hazan & Associates 2017 31
Unique Positioning Statement
Use Your UPS
(Unique Positioning
Statement)
Give Specific
Examples
Tip: Use your UPS to prepare for your
Resume’s Summary Statement!

What NOT to Do: Summary Statement
Senior business leader with 25 years of continuous excellence un a wide spectrum of
responsibilities including critically successful turnarounds. Highly successful and
innovative engineer with outstanding executive leadership performance in
manufacturing and engineering, and several patents under his name. 14 years of
successful operations management of multi-million dollar organizations to meet critical
responsibilities and growth objectives, year after year through economic downturns and
new market challenges. Resourceful leader, strong communicator and proven team
builder with strong problem-solving and creative thinking capabilities to resolve business
challenges, drive change and deliver exceptional results. Uncanny ability to
conceptualize new products and leverage statistics to discover and capitalize on new
business opportunities. Certified six-sigma black belt with diverse background and
proven adaptability into new markets and industries. Long record of successful business
integrations, international operations management, restructuring and turnaround, factory
operations, vendor partner networks, contract negotiation, leases, equipment
purchases, and total delivery process from design to production to successful market
placement.
©Lynn Hazan & Associates 2017 32

Resume
• Highlight Accomplishments
• Quantify and Qualify as much as
possible
• Case Studies/Stories
• Tell your story
©Lynn Hazan & Associates 2017 33

Elevator Pitch
• Why should an employer hire you?
• What can you bring to the employer?
• 30-60 second speech
• Stand in front of mirror and PRACTICE
©Lynn Hazan & Associates 2017 34

Frame the Process: Storytelling at
its Best
• Problem or need
• Opportunity or challenge
• Strategies and tactics
• Results
• What you did with results
©Lynn Hazan & Associates 2017 35

Brand YOU
©Lynn Hazan & Associates 2017 36
Source: http://hubandcompany.com/nuts-bolts-personal-branding/

Be a Subject Matter Expert
• Share best practices
• Have experiences to relate
• Speaking engagements to share knowledge
• Webinars, conferences, and white papers
• SlideShare (part of LinkedIn)
©Lynn Hazan & Associates 2017 37

Communication
Leadership
©Lynn Hazan & Associates 2017
38
Blog
s
Presentation
s
Webinar
s
eBooks
Micro-Videos
Post
s
Newsletter
s
Whitepapers
Review
s

Wow Project
• “Dazzle employers back”
with a “Wow!” project.
• Shows initiative and
capability
©Lynn Hazan & Associates 2017 39

©Lynn Hazan & Associates 2017 40
May the force
be with you!

41
The Empowered Job Seeker
Themes:
Find jobs in the hidden market• position yourself in the
changing marketplace • strengthen your resume •
interviewing tips • role play •networking and LinkedIn
strategies • negotiate for higher salaries
Sessions are tailored to each candidate’s situation and goals. Includes
packet of materials, lists of professional resources, and complimentary 90
minute follow up session to review strategy.
www.lhazan.com • lynn@lhazan.com • 312.863.5401
The Empowered Job Seeker™
With 32 years’ experience in the recruiting business, Lynn Hazan
understands what clients look for in candidates. She is in a unique
position to help candidates translate challenges into opportunities.
Through a 90 minute, one-on-one private consultation candidates learn
proven techniques to more successfully market themselves as the candidates
of choice. They learn how to leverage their strengths and create demand for
their skills and talents.
Empowering job seekers with the tools to get not just new jobs, but better jobs.
™
“I met Lynn while looking to switch careers. She was very kind and helpful and gave me great advice about the job
search. Lynn clearly knows her field extremely well and shows a personal interest in her clients.
--Astrid Greve Spencer, Senior Account Supervisor at
KemperLesnik
$25 Gift Certificate
$250 for the complete program
toward the
regular price
of
*Special offer for NSENG*

42
LH&A Resume Review
www.lhazan.com • lynn@lhazan.com • 312.863.5401
LH&A Resume Review
Your resume should be your marketing document. A great one
can attract the hiring manager’s eye, help you interview better
and secure your next job offer.
Lynn Hazan, a 32 year recruiting expert, will coach you on how
your resume can break through the clutter of similar, boring
resumes. Session will also include LinkedIn strategies. Your new
resume will reflect your successes and clearly demonstrate what
skills/talent you can bring to a new employer.
Does your resume…
work for you?
distinguish you from your competition?
help you to interview better?
A One-hour Resume Transformation
$25 Gift Certificate
$150 for the complete program, including
complimentary phone follow-up
toward the regular
price of the
Turn your resume from good to great!
*Special offer for NSENG*

Directories of Recruiting Firms
• Riley Guide
https://www.myperfectresume.com/how-to/career-
resources/firms/
• CareerOverview
http://www.careeroverview.com/recruiters.html
• Oya’s
http://www.i-recruit.com/index.html
©Lynn Hazan & Associates 2017 43

TRENDS 2017: WILL THE
FUTURE LIKE YOU?
http://patricia-martin.com/downloads/Trends2017-
WillTheFutureLikeYou.pdf
©Lynn Hazan & Associates 2017 44

Personal Branding Workbook
• http://bit.ly/pbworkbook
©Lynn Hazan & Associates 2017 45

Additional Resources:
Job Interview Questions
• https://www.quintcareers.com/sample-behavioral/
• https://www.themuse.com/advice/30-behavioral-interview-questions-you-
should-be-ready-to-answer
• http://biginterview.com/blog/behavioral-interview-questions
• http://www.riseofrest.com/?utm_source=Howard+Tullman%27s+List&utm_
campaign=4996a0faca-
EMAIL_CAMPAIGN_2016_12_09&utm_medium=email&utm_term=0
_104af750f8-4996a0faca-170135133
• http://www.forbes.com/sites/danschawbel/2016/11/01/workplace-trends-
2017/#deb414d34576
• http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2016/12/Next-steps-
after-Brexit-and-the-US-election.html?cid=other-alt-mip-mgi-oth-1612
©Lynn Hazan & Associates 2017 46

Sign up Today
To sign up for Lynn’s E-jobs, the free, confidential listserv from
Lynn Hazan & Associates:
Clearly write down your name and email address on the sign
up sheet!
©Lynn Hazan & Associates 2017 47

Credits
• Zheheng Mao: Marketing & Recruiting Intern at Lynn
Hazan & Associates
• Maile Leisher: Intern at Lynn Hazan & Associates
• Lynn Hazan
©Lynn Hazan & Associates 2017 48

Lynn Hazan & Associates, Inc.
• +1(312)369-9802
• lynn@lhazan.com
• www.lhazan.com
• 79 W Monroe St, Suite 1308, Chicago, IL 60603
49©Lynn Hazan & Associates 2017