Lynn Hazan's presentation to Jackie Kuehl's DePaul University marketing class on job search trends for 2009-10.

1. Job Market 2009 – 2010 Trend ReportA Recruiter’s Perspective Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications Lynn@lhazan.com www.lhazan.com 312-863-5401 11/4/09 1 © 2009 Lynn Hazan & Associates, Inc.

3. Who’s Hiring Entry Level Candidates? Register with LH&A to learn about entry-level opportunities and internships as they become available. 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 3 CollegeGrad.comTop Entry Level Employers for 2009 http://www.collegegrad.com/topemployers/2009_entry_level.php

4. Who’s Hiring Gen Y in Chicago? 11/4/09 4 © 2009 Lynn Hazan & Associates, Inc. Brill Street’s Top 50 Generation Y Employers Chicago 2009 http://brillstreet.com/p/generationy50

5. College majors that didn’t exist 10 years ago New Media Biotechnology Organic Agriculture Homeland Security E-business/E-marketing Computer Game Design Forensic Accounting Human Computer Interaction Society & Environment Nanotechnology 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 5

6. Who are you? What do you want to do? Why should I hire you? Strengths & Core Competencies Market Yourself Do you want to get into: Marketing Advertising Public Relations Marcom Interactive 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 6

8. CSR

9. Green

10. Tech

11. Health Care

12. Globalization

13. Economic Squeeze

14. Web 2.011/4/09 © 2009 Lynn Hazan & Associates, Inc. 7

15. Changing U.S. Demographics Ethnic markets rise in U.S. Hispanic American & Indian American, e.g. 2.35 million American Muslims; key players Language Training - Chinese, Arabic Women Aging Population Disabled community surpasses Hispanic by 5% 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 8

17. Hispanic = 12.5%11/4/09 © 2009 Lynn Hazan & Associates, Inc. 9

19. By Environment and Energy Publishing

20. Covers politics & biz of climate

21. Marketingcharts.com

22. Gorkana.com

23. Futurist: David Houle’s blog for hot tips:

24. Evolutionshift.com11/4/09 © 2009 Lynn Hazan & Associates, Inc. 10

25. Corporate Social Responsibility (CSR) Carbon footprint in home and office Source of 72% electrical consumption 38% of all carbon emissions produced in U.S. Fast Company, November 2009 Bottled water more expensive than gas Strategic advantage – happy workers, reputation, and social license to operate in existing and new markets Cars - Preferred treatment for Hybrids Carpooling - companies of choice to work for 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 11

27. 22 sectors w/green-collar opportunities

28. Food Production

29. Manufacturing

30. Auto Repair

31. Infrastructure/Public Works

32. Micro-enterprises create 850,000 jobs/year nationally

33. Growth outpacing the economy overall

34. 17% Cook County employment = 460,000 microbusinesses with 5 or fewer employees(Chicago Tribune, Business, October 12, 2009) 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 12

35. Tech Growth – 2009 & Beyond Biotechnology Disruptive technology Miniaturization Clean tech Mobile devices Innovation, iPhone, e.g. 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 13

37. Exec level

38. Marketing + Communications

39. Housing-related

40. Not for Profit

41. Industrial Products

42. Started strong

43. Fickle

44. Q4

45. Freelance up 32%

46. Fussy Client Syndrome

47. Candidates turned down jobs

48. Recession

49. Hiring picks up

50. 3-5 years

51. 9/11

52. Dotcom meltdown11/4/09 14 © 2009 Lynn Hazan & Associates, Inc.

54. Candidates turned down jobs

56. Departments cut

57. Junior/less expensive talent in demand

58. 2009 employees fatigue from 2-3x work load

59. Anticipate more hiring

61. Fringe Organics Whole Foods Global Warming Al Gore Environment Green Peace Workers’ Rights Nike Center/Mainstream Fair Trade Starbucks Humane Treatment of Animals PETA Recognize Trends & Have Them Work for You 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 17

63. Impact on marketing

64. New college grads well-prepared to contribute

65. Blog, Twitter, FaceBook, LinkedIn, YouTube, Google, RSS feeds11/4/09 © 2009 Lynn Hazan & Associates, Inc. 18

66. Critical Skills Social media Analytic/Quantitative Writing Customer/client Focus Project Management Quick Study Action-oriented Business Acumen Soft Skills - people/relationship building Comfort Around Higher Management Metrics - web analytics, P&L Continuous Learning and Self Development Listening Perseverance Time Management 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 19

67. Hiring Managers Want Both Right Brain Left Brain Sequential AnalyticalVerbal/logical Linear algorithmic processing Math: Counting, Measurement Present and pastLanguage: grammar/words, pattern Simultaneous Intuitive Imagistic Holistic algorithmic processing Math: perception of shapes/ motions Holistic Present and future Language: intonation/emphasis 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 20 A Good Balance between Analytics and Big Ideas is Imperative to the Success of any Firm

69. Corporate: minimum 3-5 years’ experience, small departments, fewer large companies

70. Growth in entrepreneurial sector

71. Non-profit: growing sector for employment, many more non-profits, cause-oriented

72. Freelance: project-based11/4/09 © 2009 Lynn Hazan & Associates, Inc. 21

74. Business to Business

75. Non-Profit

76. Government

77. Professional Services:

78. Legal

79. Accounting

80. Medical11/4/09 © 2009 Lynn Hazan & Associates, Inc. 22

81. Agency: Advertising, Direct, Sales Promotion, Online Media Planning and Buying: Online, Direct, Broadcast (Radio, TV), Print, Magazine Creative: Art Director, Copywriter Research: Qualitative, Quantitative Account Executive: Client Liaison, Account Management 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 23

82. 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 24 Products & Services

83. Not-For-Profits Organization Types Cause – American Cancer Society Issue – Mothers Against Drunk Driving Professional Association – American Bar Association Candidates High commitment Lower salary Multitask Jack of all trades 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 25

84. Build On Your Strengthsvs. Your Weaknesses VS. 11/4/09 26 © 2009 Lynn Hazan & Associates, Inc.

85. “We can’t solve problems by using the same kind of thinking we used when we created them.” -Albert Einstein“The future belongs to those who prepare for it.” -Ralph Waldo EmersonTo be valued, you have to build value. Heed these words. 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 27

86. Want to Stand Out? READ!!! RoRI: Return on Reading Investment This is your competitive advantage 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 28

88. Hands on experience vs. filing and copying

89. Gain contacts

90. Networking skills

91. Build confidence

92. Portfolio Samples - Real Projects

93. Companies often hire their interns11/4/09 © 2009 Lynn Hazan & Associates, Inc. 29 “More than three-quarters of employers say they would prefer to hire new college graduates who have relevant work experience.” Marilyn Mackes, Executive Director, National Association of Colleges and Employers

94. Resumes Record of successes, not job description Highlight accomplishments and make them the hero Quantify and qualify as much as possible Tell the story about where you made a difference Case Studies/Stories 11/4/09 © 2009, Lynn Hazan & Associates, Inc. 30

95. TELL THE TRUTH!!! Don’t lie, stretch the truth, lie by omission Your resume must match your applications Answer ALL application questions accurately, e.g. Graduation date Employment/internship dates GPA (omit if below 3.3) Provide clarification for items such as employment gaps and position changes For example, if you switch from an unpaid position (intern, volunteer) to full-time employee 11/4/09 © 2009, Lynn Hazan & Associates, Inc. 31

96. Boilerplate Phrases That Kill Resumes Superior (or excellent) communication skills Results-oriented professional Cross-functional teams Strong work ethic Met or exceeded expectations Works well with all levels of staff Team player 11/4/09 © 2009, Lynn Hazan & Associates, Inc. 32

98. Be proactive. Call to follow up

99. Include cover letter with resume

100. Match job specs

101. Use headers to advantage.

102. Catch reader's attention

103. "Resume attached" achieves nothing

104. Research the company11/4/09 © 2009, Lynn Hazan & Associates, Inc. 33

105. Resume, meet Technology Keep your resume on mobile device for sending at moment’s notice Add your resume to LinkedIn as a SlideShare presentation Create free Visual CV on visualcv.com 11/4/09 © 2009, Lynn Hazan & Associates, Inc. 34

107. Be accurate

108. Reinforce skills for job

109. Do not generalize

110. Point, counterpoint with job specs

111. Be active, not passive

112. Closing – I shall follow up11/4/09 35 © 2009 Lynn Hazan & Associates, Inc.

114. Spec work

115. Marketing Projects/school assignments

116. Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders

117. Creative Samples: copywriting, art, design

118. Post electronically: SlideShare, Visual CV36

120. BMA

121. CADM

122. LinkedIn Prof. Groups

123. Charities and causes

124. Volunteer/get involved

126. Do’s and Don'ts of Interviewing DON’T Oversell yourself Undersell yourself Go to an interview hungry Be haughty or arrogant Be too casual DO Arrive on time Establish rapport Demonstrate by work and deed your fit for the job Project a professional image Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project. 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 39

127. The Tough Questions Real interview questions--practice your answers! “How do you resolve conflict?” “Describe a time when you had to work as part of a team. What was your role and what was the outcome?” “Why should we hire you?” “Describe your work ethic.” “Do you have any questions for me?” 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 40

128. Elevator Speech Reasons why employer should hire you What can you bring to the employer? 30-60 second speech Stand in front of mirror and practice 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 41

129. Your Marketing Campaign Starts With You You are in charge of your career Don’t over-rely on the internet Networking is for life – build on your relationships Find a mentor Ask for referrals Go for interviews & exploratories 11/4/09 © 2009, Lynn Hazan & Associates, Inc. 42

130. Spheres of Influence – Individual Contacts 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 43

131. Money, money, money… Salaries drop in ‘09 Big jump in salary possible? Your competitive worth in the marketplace Negotiating Value of benefits It’s not always about the money! 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 44

132. New Job! $$$! 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 45 “CUSTOMER SERVICE, MARKETING, ENGRY-LEVEL MANAGEMENT, SALES Time to Make Money! Energy Marketing Services, an authorized vendor for the new AT&T is now Hiring! 20 positions available, customer service, sales, and entry level management will be hired today. No experience required, we will train. Call 312-XXX-XXXX” Actual ad (misspellings and all), from Chicago Tribune, November 8, 2007

133. “One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you.” Jim Collins Fortune, May 5, 2008 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 46

134. Clearly print your name and email address on the sign up sheet! Sign up for Lynn’s e-jobsA free, confidential listserv from Lynn Hazan & Associates 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 47

136. Lynn helps candidates reposition themselves for a changing job market through:

137. Resume development

138. Interview coaching

139. Networking

140. Job search assistance

141. Negotiating strategy

142. LinkedIn accessFor details, contact lynn@lhazan.com 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 48

144. LinkedIn: Lynn Hazan

145. Facebook: Lynn Hazan

146. SlideShare: Lynn Hazan

147. EzineArticles: Lynn HazanLynn Hazan Lynn Hazan & Associates 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn&@lhazan.com www.lhazan.com 11/4/09 © 2009 Lynn Hazan & Associates, Inc. 49