This document discusses the difference between criticism and feedback and how feedback can be used productively. It uses the example of the Apollo space missions hitting the moon despite being off course 90% of the time due to feedback from mission control. Feedback focuses on improving future performance by providing information, while criticism looks backward and focuses on blame. The document advocates insisting on feedback from others rather than criticism and giving oneself feedback to help achieve goals.

1. Feedback
How often do you criticize yourself during a given day? How often do you hold yourself back from
doing or saying something because you’re afraid you will make a mistake? Then you’d receive that
awful thing, criticism – if not from yourself, then from someone else.
None of us wants to live in a world with no standards; what would it be like to have surgery from a
surgeon who was not qualified, or to fly in a plane with a pilot who was not held to the highest
standards?
And yet, hardly anybody admits to enjoying the
process by which we sometimes have to reach those
standards –that is, criticism. We’d prefer not to get it;
we’d prefer to be perfect, or at least OK, much of the
time.
Sometimes – for many people, often – we avoid
putting ourselves in a situation that is likely to
trigger criticism, for example, taking a risk.
But we can’t even get away from criticism when
we’re alone; sometimes our severest critics are with
us all the time – ourselves.
Luckily there is a way to reduce the stress and fear associated with criticism: change it into
something useful called feedback. Here is a story that illustrates feedback and how it works.
Many people don’t realize that the Apollo space module was off target 90% of the time on the way
to the moon. 90%! How terrified or discouraged would we feel if we were that muchoff target on
the way to an important goal?
Yet all we remember is that Apollo hit the moon. And here’s how it did it, with the aid offeedback.
Picture the moon, way out there in space, and then picture the spot on the earth from which Apollo
was leaving. Now draw an imaginary line between that spot and the moon.
When Apollo blasted off, it didn’t follow that straight line. In fact, it went wildly off at an angle to
that line.
Here’s how Apollo might have reacted if it were human, filled with self criticism:
“Hullo! What’s this! I’m w a y off track. Stupid, stupid me! Now what am I going to do …
Mrs. Murphy, my 3rd grade teacher, always said I was too impulsive. … By gosh, it’s lonely out
here. … Mother was right! I always think the grass is always greener…. When I get safely back
home I’m never going to do this again.”
But Apollo was a machine, and it got feedback, not criticism, from mission control, that went
something like this:
“Apollo, you are off course x degrees in y direction. Correct.”

2. And Apollo corrected. Actually, it over-corrected, veering wildly off course at an angle in the other
direction. But … not quite as far off course this time. And a little nearer to the moon.
Once again, it did not have that internal critic saying, “You’re so stupid. I already told you the right
direction. What’s the matter with you anyway?”
It just got another feedback message.
“Apollo, you are off course x degrees in z direction. Correct.”
Again it over-corrected, but a little bit less this time. It was a little nearer to the straight line, and a
little nearer to the moon.
In this manner, correcting, and then correcting again, it zigzagged its way to the moon. Each move
was a little less erratic, a little more accurate. And all we remember is that Apollo hit the moon –
because of good feedback.
The path that Apollo took to the moon is the path of human beings, too, when they are learning a
new task or a skill. We may start out a little shaky, a little uncertain, feeling our way until we
become more confident of the right path. We dash off in the wrong direction, then (if we are lucky)
we correct, then over-correct. We need good feedback, not criticism. Without it we may continue
stubbornly plowing in the wrong direction, or give up in despair.
Here are some differences between criticism and feedback:
Criticism looks backward, at what went wrong. It focuses on the individual, and it involves
blaming the person, sometimes slapping on a label, such as “dumb,” or “careless.”
Feedback looks forward to improving performance the next time. It focuses on the action, and
provides information as to how that action might be better the next time. That word “information”
is important: it should tell you what to do in order to improve, not just what not to do.
Pay attention to what you’ve been saying to yourself, then write it down! If you talked to your best
friend that way, would they still be your best friend?
Insist on feedback from others. Don’t accept criticism that doesn’t provide useful information
about how you could do better. Ask for good feedback, and be sure to select people who have
knowledge about what you are trying to accomplish when you do so. Choose to ignore critics that
can’t provide that useful information.
Pause, think, then choose to be your own best friend. Give yourself feedback that will help direct
you to your “moon.”
Lynette Crane, M.A.(Psychology) and Certified Life Coach,is a Minneapolis-based speaker, writer,
and coach. She has more than 30 years' experience in the field of stress management. She currently
works to provide stress and time pressure solutions to harried women, those women who seek
"Islands of Peace" in their overly-busy lives. Her talks to groups of what she calls "harried women"
are receiving rave reviews. Visit her website at http://www.creativelifechanges.com/ to see more in-
depth articles and to view her programs.