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Steve Jobs was wrong!

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Marketing is about value; public relations is about values. Why this is important and how entrepreneurs can use it to grow their businesses.

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Steve Jobs was wrong!

  1. 1. “Marketing is about values…” - Steve Jobs
  2. 2. Steve Jobs was wrong!
  3. 3. Marketing is about value
  4. 4. Public Relations is about values
  5. 5. Public Relations
  6. 6. Everything you do to build relationships between your organization and its audiences
  7. 7. “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”* *Public Relations Society of America
  8. 8. Marketing
  9. 9. Everything you do to leverage the relationships built via public relations activity
  10. 10. The 4 Ps
  11. 11. Price Product Promotion Place
  12. 12. Value proposition
  13. 13. What makes you valuable to your audiences
  14. 14. Brand
  15. 15. What your customers and prospects say about you
  16. 16. Social Media
  17. 17. A series of online platforms used to communicate with an organization’s various publics
  18. 18. Awareness
  19. 19. AWARENESS ≠ OUTCOMES
  20. 20. 300,000
  21. 21. 7.5
  22. 22. So What Is Effective PR?
  23. 23. 4 Key Elements
  24. 24. The Right Audience
  25. 25. The Right Message
  26. 26. The Right Time
  27. 27. The Right Delivery Mechanism
  28. 28. Validate
  29. 29. THINK. DIFFERENT [LY].
  30. 30. THINK | DIFFERENT[LY] http://thinkdifferently.ca | lyndon@thinkdifferently.ca | +1 647.773.2677 | @THINK_Lyndon

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