Lydia Santa Cruz Century 21 Masters #1 Office in Los Angeles County #1 Office in the State of California #2 Office in the United States
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Century 21 Masters… Company Philosophy <ul><li>To provide outstanding service to our clients and create “customers for life”. </li></ul><ul><li>Maintain a family organization that happens to operate under the umbrella of a large corporation, with the most well-trained, most productive sales professionals in the industry. </li></ul><ul><li>Continue to establish a respected image and reputation by working in an honest and professional manner. </li></ul><ul><li>Develop an atmosphere that is not agent competitive, but agent supportive . </li></ul><ul><li>Create an environment where the entire staff feels like a part of the team - true and lasting success is always a team effort. </li></ul><ul><li>Constantly expose our real estate agents to vitally important topics and ongoing educational programs. </li></ul><ul><li>Develop and attract the finest real estate professionals in the industry, by providing the best training and coaching in the country. We believe the sales associate is the key to success, especially in today’s competitive real estate environment. </li></ul><ul><li>Stay on the leading edge of new technologies & support systems. </li></ul><ul><li>Continue to develop into a multi-product real estate brokerage operation. </li></ul><ul><li>Develop informal connections in addition to the formal relocation networks through CENTURY 21 Real Estate Corporation. Continue to maintain and accelerate affiliations throughout the country and the international markets. </li></ul>
Century 21 Masters… Company Support Systems <ul><li>Individual Personal Coaching </li></ul><ul><li>Ongoing, Beginner and Advanced Sales Training Classes and Coaching classes </li></ul><ul><li>Ongoing, Beginner and Advanced Risk/Management Classes </li></ul><ul><li>Transaction Coordinator System </li></ul><ul><li>In-House Escrow, exclusive to Century 21 Masters clients </li></ul><ul><li>Exclusive Buyers Agent Division </li></ul><ul><li>Aggressive Marketing and Advertising Programs </li></ul><ul><li>Internet Web-site </li></ul><ul><li>Telephone Voice Mail </li></ul><ul><li>Corporate Relocation Division </li></ul><ul><li>Leading Edge Training and Coaching Programs </li></ul><ul><li>Constant exposure to the top real estate training organization in the country (Mike Ferry Organization) </li></ul><ul><li>Non-Competing Management Team, on-call seven days a week </li></ul><ul><li>Advanced Computerization </li></ul>
Century 21 Masters… The Office of the Decade <ul><li>CENTURY 21 Masters has achieved GRAND CENTURION status consecutively for the past 10 years. Only a small percentage of offices in the System reach this elevated status and receive this prestigious award. In an industry that is highly fragmented, CENTURY 21 Masters represents stability, professionalism and visionary thinking. CENTURY 21 Masters has: </li></ul><ul><li> </li></ul><ul><li>Sold more single family homes than any other single office in the San Gabriel Valley during the last 15 years. </li></ul><ul><li>Represented more sellers than any other single office in San Gabriel Valley in the last 15 years. </li></ul><ul><li>Ties with Pacific Rim Buyers. </li></ul><ul><li>Aggressive Advertising & Marketing Program designed to sell our listings for the highest price possible. </li></ul><ul><li>Century 21 Masters exclusive Buyers Division. </li></ul><ul><li>Premiere Services Escrow Division. </li></ul><ul><li>Professional Call Coordinator system - sellers, buyers and agents benefit. </li></ul><ul><li>Transaction Coordinator system. </li></ul><ul><li>3 offices to service you: Walnut, Glendora, Covina </li></ul><ul><li>Immediate and powerful name recognition through our famous CENTURY 21 Masters yard sign . </li></ul><ul><li>Interactive website . </li></ul>
Lydia Santa Cruz Testimonials From Clients <ul><li>With all our busy lives, mediums for communication, miscommunications, traffic, noise and excuses—taking the time to thank someone like Lydia is no problem. I will always remember her willingness to help me during my time of need on two life-changing occasions—Renting and selling my first home. It takes a very special person to leave her important work on short notice and come to the aid of not only a client but also a friend. Your example is a wonderful lesson to all of us. Lydia had helped me briefly in the past with first putting my home up as a rental. Her signs and postings were practically before our meeting was over. Her eagerness to help transcended up to the time when I was ready to sell. She supported my strong-headed ideas and politely gave me insight of hers. To this day, I call on Lydia for her recommendation on current real estate inquires. She is a wonderful person to work with. If she can work with me then she can work for anybody. Lydia , much success, health, wealth, and keep up your quality patience… </li></ul><ul><li>Paul De Ulloa, 2303 Falcon Point Drive, Frisco, Texas 75034 </li></ul><ul><li> </li></ul><ul><li>Paul DeUlloa </li></ul><ul><li>Director of Client Services </li></ul><ul><li>Chapman Wealth Management </li></ul><ul><li>8080 N. Central Expressway, Suite 400 </li></ul><ul><li>Dallas, Texas 75206 </li></ul><ul><li>Phone: 214-432-5460 </li></ul><ul><li>Fax: 214-722-1175 </li></ul>
More Good News About Lydia… <ul><li>On behalf of my family, and myself, my thanks go to Lydia Santa Cruz for the outstanding job she did with regard to both the sale of my home, and the purchase of my new home. Her knowledge of the business, immediate response to my numerous questions and requests, and her unwavering “can do” attitude made both transactions painless. Because she was so knowledgeable, conscientious, and caring, I was confident with decisions I made throughout the whole process. I would gladly, and without reservation, recommend her to family and friends…that says it all. Sincerely, Bea Gallego </li></ul><ul><li>Subject: Re: Diamond Bar Real Estate - LYDIA MEZZANO S.C. </li></ul><ul><li>Thanks to Lydia, I've found the perfect place for me. For a single man, she found the perfect two bedroom condo for me. Great neighborhood, easy access to the freeways, and a great deal, that she walked me though step by step. Thanks again Lydia for all of your help!!! Oscar Ramirez </li></ul>
More recommendations from real people like you <ul><li>Rob and Bonnie Rodriguez </li></ul><ul><li>12957 Thornbury Lane </li></ul><ul><li>Corona, CA 92880 </li></ul><ul><li>December 9, 2008 </li></ul><ul><li>Lydia Santa Cruz </li></ul><ul><li>21015 Pathfinder Road </li></ul><ul><li>Diamond Bar, Ca 91765 </li></ul><ul><li>Dear Lydia, </li></ul><ul><li>2006 was a huge year for us! We not only had eight months to plan a wedding but also had two homes to sell and a third home to purchase all in the same year. When the time came to decide which real estate agent we could entrust with what seemed like an insurmountable task, we thought of you. You were the selling agent for one of our homes when it was bought in 1986 and were a neighbor and ultimately, a friend. It was important to have an agent who was professional, conscientious, and knowledgeable because of what we had to accomplish in such a short amount of time. It was an added benefit that you knew the area not only as an agent but also as a resident. </li></ul><ul><li>In the spring, we presented you with our first house to sell. With your professional guidance and an established list of clients to call upon, you were able to sell the house quickly with a short escrow. </li></ul><ul><li>In the summer, we were fortunate to find the home of our dreams to purchase. Our new house was not going to be completed until the end of the year. Our plan was to put the second house up for sale in October and hope that we could sell it and close escrow at the same time that our new home would be ready to move into. It wasn’t until November that we put the house on the market with the added pressure of the holiday season, as well as an earlier move-in date than we anticipated. You remained positive and hopeful that we could potentially sell the house and close escrow in time, allaying our fear that we may have to indefinitely pay two mortgages. </li></ul><ul><li>Once again with your professional expertise, we were able to sell the house quickly and at a fair price. We will always remember getting your phone call on Christmas night when you gave us the news of our first and what would be our only offer. It was the best present we could have received! The 21-day escrow worked out perfectly as it allowed us to transition right out of our house and into our new home. Thank you for everything you’ve done for us! You had a big role in helping make our dreams a reality! </li></ul><ul><li>We would not hesitate to call upon you again should we ever need to buy or sell a home and we would gladly recommend you to friends and family should they be in need of a reliable and efficient agent. </li></ul><ul><li>Sincerely, </li></ul><ul><li>Rob and Bonnie Rodriguez </li></ul>
Family Law Clients <ul><li>September 23, 2007 </li></ul><ul><li>Dear Lydia Santa Cruz, </li></ul><ul><li>Thank you for your expert services in your field of realty. </li></ul><ul><li>As a seller, I was impressed with your ability to light a fire under my former husband, encouraging him and suggesting upgrades to him to make the house a better </li></ul><ul><li>home for the buyer. You were able to get him to paint both the outside and inside of the home, install new carpeting and flooring in the kitchen and bathrooms, and quite a few other necessary repairs and fixes. Knowing the tendency of my lesser half to let the house slide, (and I mean that literally), you performed a rainbow of miracles. </li></ul><ul><li>When we thought the sale of the home was going to fall apart, because paperwork was not in to the buyers lender, you persevered with the buyer to make it happen, even if it was nearly a month later than the original close of escrow. And when the escrow closed and my lesser half’s lien was not paid as scheduled, you went the extra mile to ensure that, hopefully, no long-term harmful effects occurred. </li></ul><ul><li>I am so very grateful that the lawyers recommended you to perform this service for us, and I have, and will continue, to sing your praises. Hopefully the funds will not be tied up too long at the lawyers, and you will be able to assist me in finding my own dream home! </li></ul><ul><li>With profound gratitude, </li></ul><ul><li>B. L S. (family law client) used with permission phone number upon request </li></ul><ul><li>"My experience with Lydia was one that was quite positive. She was extremely professional and very responsive to my needs. I look forward to working with her again". Liz Gonzales, Walnut </li></ul>
And a Few More… <ul><li>Lydia Mezzano Santa Cruz has been our family's real estate agent for over 12 years. She helped us find and get into our first home in 1988. After our family grew and grew, I called her again and said "I need a bigger house!" I told her where we wanted to live, our price range, how many rooms, etc., and ta-da-she found it. Now, this house was way above our financial limits and she said "do you want this one?" and we said "Yes!" and then ta-da-she talked the owner into a price we could afford and we bought our 2nd new house. </li></ul><ul><li>She also researched the market for us when it came time to sell our first house and advised us to keep it as a rental (so as to not lose money) She managed this propoerty for us for over 5 years. All without a hitch. When it came time to sell, she got us the best possible price for it and we were very happy with that sale. </li></ul><ul><li>Finally and most recently, I gave her a call and said we needed to speak to someone about refiancing our current home. I was hoping for a referral and what do you know? ta-da-she handled it herself! We were soooo pleased with the end results. We told her that we needed to have so much money out of it and she "got it done" AGAIN! </li></ul><ul><li>Needless to say, I have never had a problem referring her to my friend and family. I reallly trust her and her professional judgments. </li></ul><ul><li>Lydia has been a great asset to me and my family and do wholeheartedly recommend her to any person and family looking to buy, sell or re-fianance real estate property. </li></ul><ul><li>Sincerely, Cynthia Bailey </li></ul>
Century 21 Masters… Professional Commitment <ul><li>Superior service that is sensitive to the needs of my clients. </li></ul><ul><li> </li></ul><ul><li>Total integrity and confidentiality that is deserving of my clients trust </li></ul><ul><li> </li></ul><ul><li>A drive for excellence that is an ongoing process </li></ul><ul><li> </li></ul><ul><li>Technical expertise that makes innovation a state of mind’ </li></ul><ul><li>Always doing the “right thing” </li></ul>
Neil Schwartz… Broker / Owner Century 21 Masters <ul><li>Neil Schwartz is the enthusiastic and energetic founder and president of Masters Realty Services Inc. Active in the real estate industry for over 30 years, Neil is nationally recognized as one of the country’s top trainers and real estate coaches. </li></ul><ul><li>Prior to starting his own company, Neil ran the largest Century 21 Company in North America, with twelve offices and more than six hundred agents. Through his visionary leadership Neil pioneered innovations and ventures which propelled the organization to the top of the Century 21 system. </li></ul><ul><li>For over 30 years, Neil has followed The Mike Ferry Company’s coaching and training programs (North America’s Leading Real Estate Coaching & Training Company). He attended over 25 Mike Ferry Superstar Retreats, 50 Action workshops, Productivity Schools and numerous specialized Real Estate Training seminars and courses. In addition, Neil has undergone extensive NLP training with Mathew Ferry of the Mike Ferry Organization. By implementing the Mike Ferry Systems and utilizing his own seemingly limitless energy, Neil has developed a systematic approach to training, helping take his agents to new levels. Neil’s commitment has resulted in Master’s agents consistently ranking among the most productive agents in the country. </li></ul><ul><li>Neil is one of the original Mike Ferry One-on-One coaches. Neil’s One-on-One Agents, have and continue to, reach record levels of productions while still maintaining professional success and balance in their personal lives. Neil possesses the unique ability to zero in on areas that agents need his help. He continually challenges his team to reach new heights by teaching the skills they need to know and motivating them to stay with it. </li></ul>
Lydia Santa Cruz My Marketing Plan <ul><li>Prepare a current Comparative Market Analysis to help you determine the most effective listing price for your property. Continue to update to reflect changing market conditions. </li></ul><ul><li>Prepare an approximate estimate of proceeds you can expect to receive upon the close of escrow. </li></ul><ul><li>Have the internationally recognized Century 21 yard sign installed on your property (with your permission). </li></ul><ul><li>Add buyer exposure through placing a lock box on your property (with your permission). </li></ul><ul><li>Submit your home to the appropriate Board of Realtors Listing Service for agent exposure. </li></ul><ul><li>Prepare a brochure describing the details of your home to be placed at the property and distributed to other Realtors. </li></ul><ul><li>Expose your property through our Century 21 Masters Advertising Program. </li></ul><ul><li>Promote your property to Century 21 Masters Buyers Division (this division was formed for the purpose of selling Century 21 Masters listing). </li></ul><ul><li>Distribute “Just Listed” notices to selected areas around your home looking for buyers. </li></ul><ul><li>Promote your home by calling into selected areas three to five days a week looking for qualified buyers. </li></ul><ul><li>Review the wide range of loan programs available to your buyer. </li></ul><ul><li>Walk through the escrow process, through personal communication and my Transaction Coordinator System. </li></ul><ul><li>I am committed to making the process of selling your home as easy and as successful as possible and help you get the highest and best possible price. </li></ul>
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