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HOW TO DO SEO
4 Great Learning Resources for
Entrepreneurs and Startups
Are you an entrepreneur or
startup leader running lean
and needing to
oversee/manage your SEO?

©Lydia’s	
  Marke.ng	
  Co...
But you don’t know anything
about it other than
SEO=search engine optimization?

©Lydia’s	
  Marke.ng	
  Consul.ng	
  	
  ...
It can be important for small
business owners and leaders to
have a solid SEO foundation
with a sharp understanding of
und...
Consider putting your ‘geek hat’ on
and walking in a
SEO-Master’s shoes for a baseline
understanding...
It can mean smarte...
Here are some great resources
to help you with your SEO
education
Check	
  out	
  the	
  full	
  narra.ve	
  at	
  Lydia’s...
1

MOZ
Fantastic blog and a
‘Whiteboard Friday’ series

+

Moz Academy, Mozinars (live
webinars), a Q&A Forum and a bunch
...
2

MARKET MOTIVE
Online Courses and Certification

Self-paced online courses and more.
Super clear, ENGAGING instruction.
...
3

GOOGLE
Duh!

Bookmark Matt Cutts’ blog.
If you’re too busy running your
business to know, he’s the head of
Google’s web...
4

KISSmetrics
Great blog and
Slideshare channel.

Plus Marketing Guides like
‘An Introduction to Search Marketing’.

©Lyd...
It’s hard to find the time
but it’s good to have (and keep)
some knowledge of how and
why SEO works

particularly if it’s ...
Good luck out there.
Hope this was helpful.
For	
  more	
  context	
  and	
  the	
  full	
  narra.ve	
  visit	
  the	
  co...
Lydia’s	
  Marke.ng	
  &	
  Communica.on	
  Consul.ng	
  
	
  
Visit	
  	
  
www.lydiamarke.ngconsul.ng.com	
  
	
  
	
  
...
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How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

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This is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don't really understand it.

If you plan to invest heavily in SEO and don’t have budget for a dedicated leader to delegate your marketing decisions to, you might want to take some classes, read up and practice some exercises as if you were going to be managing SEO day-to-day. So that you can see how some of the basics work and why you may get different results based on choices you make. You’ll get a better return on your web and SEO investment if you have a good baseline knowledge.

Image Credit: SEOPlanter via photopin cc


About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.

Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

Veröffentlicht in: Marketing
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How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

  1. 1. HOW TO DO SEO 4 Great Learning Resources for Entrepreneurs and Startups
  2. 2. Are you an entrepreneur or startup leader running lean and needing to oversee/manage your SEO? ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  3. 3. But you don’t know anything about it other than SEO=search engine optimization? ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  4. 4. It can be important for small business owners and leaders to have a solid SEO foundation with a sharp understanding of underlying rules and philosophies ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  5. 5. Consider putting your ‘geek hat’ on and walking in a SEO-Master’s shoes for a baseline understanding... It can mean smarter decisions and a better return on your web and SEO investment ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  6. 6. Here are some great resources to help you with your SEO education Check  out  the  full  narra.ve  at  Lydia’s  Marke.ng  Blog   How  To  Do  SEO  -­‐  4  Great  Learning  Resources  for   Entrepreneurs  and  Startups   ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  7. 7. 1 MOZ Fantastic blog and a ‘Whiteboard Friday’ series + Moz Academy, Mozinars (live webinars), a Q&A Forum and a bunch of guides and other resources ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  8. 8. 2 MARKET MOTIVE Online Courses and Certification Self-paced online courses and more. Super clear, ENGAGING instruction. Co-founded by Avinash Kaushik, Google’s Digital Marketing Evangelist ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  9. 9. 3 GOOGLE Duh! Bookmark Matt Cutts’ blog. If you’re too busy running your business to know, he’s the head of Google’s webspam team. ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  10. 10. 4 KISSmetrics Great blog and Slideshare channel. Plus Marketing Guides like ‘An Introduction to Search Marketing’. ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  11. 11. It’s hard to find the time but it’s good to have (and keep) some knowledge of how and why SEO works particularly if it’s your primary lever to drive revenue . ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  12. 12. Good luck out there. Hope this was helpful. For  more  context  and  the  full  narra.ve  visit  the  complete  blog  post   at    Lydia’s  Marke.ng  Blog:     How  To  Do  SEO  -­‐     4  Great  Learning  Resources  for  Entrepreneurs  and  Startups   Image  credit:  SEOPlanter  via  photopin  cc   ©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  
  13. 13. Lydia’s  Marke.ng  &  Communica.on  Consul.ng     Visit     www.lydiamarke.ngconsul.ng.com       Contact  informa.on:     LYDIA  VOGTNER     lydia@lydiamarke.ngconsul.ng.com   415-­‐672-­‐1870        

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