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This is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don't really understand it.
If you plan to invest heavily in SEO and don’t have budget for a dedicated leader to delegate your marketing decisions to, you might want to take some classes, read up and practice some exercises as if you were going to be managing SEO day-to-day. So that you can see how some of the basics work and why you may get different results based on choices you make. You’ll get a better return on your web and SEO investment if you have a good baseline knowledge.
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About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
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