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Jeff Kratz - Cloud Computing
- 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Cloud Computing: Opening the Path to Innovation Jeffrey Kratz Managing Director, World-Wide Public Sector Amazon Web Services
- 2. Services …get into cloud computing? How did Amazon… ?
- 3. Amazon’s Mission To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.
- 4. Over 2 MM Active Seller Accounts Hundreds of thousands of customers in 190 countries More than 244MM Active Customer Accounts Amazon Ecosystem More than 124,000 employees worldwide
- 5. Amazon Web Services (AWS) is a cloud computing platform that provides flexible, scalable, and cost-effective IT infrastructure for businesses, governments, universities, non-profits and more of all sizes around the world. What is Amazon Web Services? …running on the same reliable, secure technology platform used to power Amazon.com’s global web properties.
- 6. Cloud has become the New Normal
- 7. What Is Cloud Computing? The on-demand delivery of IT resources via the Internet with pay-as-you-go pricing
- 8. No Up-Front Capital Expense Pay Only for What You Use Self-Service Infrastructure Easily Scale Up and Down Improve Agility & Time-to-Market Low Cost Cloud Computing Benefits
- 9. Why Does the Cloud Matter? Pave the Way for Innovation Make the World a Better Place It offers: • Disruptive innovation • Agility • Twenty-first century capability • New skills • Cost savings It enables: • World-changing projects • Economic development • Citizen services and engagement • Research and education
- 10. Speed is not just for Start-ups Enterprise, Governments, Education & Non-Profit Institutions of all sizes are moving faster than ever before
- 11. In the Old Days… Spend millions for expensive, inflexible, slow-moving infrastructure that is #FrozenInTime
- 12. Old World Large upfront capital investment Basic compute and storage only Responsible for feature upgrades Slow to get new capabilities Amazon Web Services Low, variable cost Broad and deep platform New features arrive almost every day Ready to use
- 13. Sample Solution / Use Cases on Amazon Web Services • Web hosting • Virtual desktops • Development and testing • Storage, backup, and archiving • Disaster recovery • Big data and high-performance computing (HPC) • Web, mobile, and social apps • Enterprise applications • Data center migrations
- 14. Organizations Can’t Afford to Be Slow Old World: Infrastructure adapted in WEEKS or MONTHES AWS: Infrastructure adapted in MINUTES Add new dev environment Add new prod environment Add new environment in Japan Add 1,000 servers Remove 1,000 servers Deploy 1 PB data warehouse Shut down 1 PB data warehouse A new level of agility transforms your operations
- 15. Security and Compliance are Becoming Reasons to Move to the Cloud
- 16. AWS is Architected for Government Security Requirements Certifications and accreditations for workloads that matter – Compliant Solutions AWS CloudTrail and AWS Configuration – Call logging and configuration management for governance and compliance • Log, review, alarm on all user actions • Browse-and-query database of current and previous state of cloud resources MTCS
- 17. Economies of Scale Apply to Security and Compliance There is nothing better for the entire customer community than an exacting subset of customers. Tough scrutiny, market-leading capabilities, constant improvements, and a world-class AWS security team benefit the whole client community. Everyone’s Systems and Applications REQUIREMENTS REQUIREMENTS REQUIREMENTS Amazon Web Services Security Infrastructure The stringent demands of a few… Set a higher standard for everyone
- 18. So, How Are Enterprises, Government’s, Education & Non-Profit Institutions working with the Cloud Today?
- 19. Trusted by Enterprises Around the World
- 20. Government Agencies and Educational Institutions Use AWS Worldwide
- 21. Global Impact Initiatives for Science AWS Research Grants AWS Hosted Public Datasets AWS SciCo Team • Initiate and support development of cloud-enabled technologies • Typically one-off grants of AWS resources like EC2 (compute) or S3 and EBS (storage) or more exotic like Amazon Kinesis and Twitter feeds • Frequently result in reusable resources, like AMIs or open data, which we strongly encourage • Lowers the risk to try the cloud • Large and globally significant datasets hosted and paid for by AWS for community use • Data quickly and easily processed with elastic computing resources in the surrounding cloud • Aims to more quickly enable increased innovation • Datasets provided in partnership with content owners who curate the data • Dedicated team focusing on scientific computing and research workloads • Globally focused and engaged in big science projects like the SKA • Leveraging AWS resources worldwide • Ensuring the cloud is able to make a disruptive impact on science
- 22. Labs and training on cloud topics and AWS products Open course content by leading professors and AWS Grants for free usage of AWS services Communities that share best practices virtually and in person AWS Educate Amazon’s global initiative to dramatically accelerate cloud in the classroom and graduate students ready to enter the cloud-enabled workforce. The four pillars of AWS Educate are: Learn more at: http://www.awseducate.com
- 23. Strategy 1: Cloud for Development and Test Environments Oracle Enterprise Applications Large Scale Education Application ArcGIS • Expanded data storage quickly • Achieved 100% reliability over 18 months • Saved costs • Reduced test environment costs • Performed aggressive testing to prepare for more than 18 million youth coding on their website in a week, with a peak load of 330,000 concurrent users
- 24. Strategy 2: Build New Apps in the Cloud • Faster to build • Easier to manage • Less expensive to run • Distributed architectures for high availability Financial record archiving App streaming Global deals engine Video streaming Crowdsourced supercomputing Massive online platform Genomic research Citizen social app Open geographic data Web applications Genomics and cancer research Geographic information systems
- 25. Strategy 3: Use the Cloud to Improve On-Premises Apps Amazon S3 Amazon Redshift Amazon EMR AWS cloud App 1 AWS Storage Gateway App 2 App 3 • • • App N ANALYTICS BACKUP Legacy data centers
- 26. Strategy 3: Use the Cloud to Improve On-Premises Apps Big Data Analytics and Collaboration Rapid Deployment of Analytics Engine • Post “Flash Crash” forensics on EC2 collaboration platform for SEC • Mining social media for early warnings of food and drug safety issues on accelerated timeline Big Data Analytics • Exports operational data to AWS for analytics processing
- 27. Hybrid App Strategy 4: Use Cloud Apps that Integrate with On-Premises Apps NASA scientists share large, complex datasets from projects such as robotic articulation calculations and exploration of the Arctic climate, on-demand, across the globe. Sophisticated load balancing includes cost analysis for optimal workload routing. NASA Jet Propulsion Laboratory On-Premises Data Centers
- 28. App Strategy 5: Migrate Existing Apps to the Cloud On-Premises Data Centers • Migrated nearly 100% of streaming video content to AWS • Reduced error rate by 50% • Improved testing • Increased volume of content delivered, equaling more than one petabyte of content each month PBS • Migrated IT infrastructure to AWS as an alterative to replacing more than 1,300 servers • Saved 75% in annual costs • Enables continuity across multiple zones • Provides self-service capabilities to customers State of Arizona
- 29. Strategy 6: Build and Run All Apps in the Cloud • Migrated applications to the cloud to meet increasing demand with limited budget and resources • Reduced costs by 90% • Improved security • Enabled easier installation and maintenance of applications • Increased scalability leading to higher availability National Democratic Institute (NDI) • Auto Scaling supported a one-day traffic spike from 38,000 visitors to 150,000 • Migrated university website to AWS by January 2013, saving 40% (in costs) over two years The University of Notre Dame
- 31. Fostering the Talent for Today & Tomorrow
- 32. What is the next step and how do I take it?
- 33. What is the next step and how do I take it? 1. Enroll: Sign up for a Free Tier AWS Account 2. Learn: Watch the re:Invent sessions 3. Study: AWS Accreditation Programs, AWS Blogs, WhatsNew Section, etc. 4. Leverage: Various Activate, Educate & more programs 5. Engage: Partners to accelerate your projects
- 34. Customer obsession 1 Invention 2 Long-term thinking 3 Some final thoughts about Cloud Services & Amazon… AWS provides you a platform that is… Better, Faster, Cheaper with Security by Design… To enable your business and mission objectives, for a Better World!
Editor's Notes
- We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand. AWS is not running on excess amazon.com server capacity. Come xmas and when Amazon.com is undergoing a seasonal spike in load, Amazon does not reclaim computing to finalise orders! There are hundreds of thousands of businesses running on Amazon Web Services ranging in size from the smallest startup to multi-national companies. Indeed, Amazon.com also uses AWS. It's a strategic business for Amazon.
- As you may know, Amazon.com opened for business on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer our customers the lowest possible prices and the best possible services. Technology innovation has always driven Amazon’s growth. As we expanded our offerings for retail customers, we also expanded customer segments. After over a decade of building and running the highly scalable set of web applications and databases known as Amazon.com, the company realized that we had developed a core competency in operating massive scale technology infrastructure and datacenters. So, we embarked on a much broader mission of serving a new customer segment – including government agencies – with a platform of web services through our cloud computing business called Amazon Web Services (AWS). One way to think about cloud computing is that instead of buying, owning, and maintaining their own datacenters or servers, federal agencies can acquire technology resources such as compute power and storage on an as-needed basis, and dispose of it when it no longer is needed. Many industry experts refer to this as a “utility” model of obtaining and using IT capability, analogous how the government obtains access to water, gas, or electrical power. Users only pay for what they use – by the compute-hour or storage-gigabyte – and they are not locked into long-term contracts. If a program is funded one year and then unfunded the next, or a pilot project or test program does not achieve its expected results, agencies no longer need to be tied to large, capital IT expenditures that cost tens of millions or even hundreds of millions of dollars. As a result, organizations have more agility, which enables greater innovation, but when a project does fail, agencies also have more flexibility to adjust quickly and contain costs. The result is achieving more on your investment and avoiding costly overruns and high profile failures.
- Cloud computing is a better way to run your business. The cloud helps companies of all sizes become more agile. Instead of running your applications yourself you can run them on the cloud where IT infrastructure is offered as a service like a utility. With the cloud, your company saves money: there are no up-front capital expenses as you don’t have to buy hardware for your projects. The massive scale and fast pace of innovation of the cloud drive the costs down for you. In the cloud, you pay only for what you use just like electricity. The cloud can also help your company save time and improve agility – it’s faster to get started: you can build new environments in minutes as you don’t need to wait for new servers to arrive. The elastic nature of the cloud makes it easy to scale up and down as needed. At the end of the day you have more resources left for innovation which allows you to focus on projects that can really impact your businesses like building and deploying more applications. “With the high growth nature of our business, we were looking for a cloud solution to enable us to scale fast. Think twice before buying your next server. Cloud computing is the way forward.” - Sami Lababidi, CTO, Playfish
- … indeed, it is becoming one of the key reasons why enterprises are moving to the cloud is such large numbers.
- We’re a different type of company.