This document provides information about EzCart, a proposed shopping application created by Workshop 1 Group 2. It lists the group members and describes the functions of EzCart as making shopping easier for customers and allowing them to manage their finances. It then discusses empathizing with customers by mapping out their tasks, influences, feelings and goals related to grocery shopping. Several user personas are presented representing different types of potential app users. The document concludes by exploring use cases and defining the problem that the app aims to solve.

1. EzCart
Workshop 1
Group 2
JBA 242 5C

2. 1. Nurulaina Fatin binti Md Noor
(2020977459)
2. Mayrisha Addeline binti Fozilan
(2020964597)
3. Muhd Lutfil Hadi bin Esa (2020995255)
4. Juita Akmar binti Mohd Haridth
(2020975433)
Group Members

3. Functions of EZCart
Make things easier for the shopper to
do shopping or buy groceries.
Allow shopper to manage their financial
planning during shopping

4. Empathise

5. Emphatise Map
Buying groceries & Necessities.
Long queues and waiting lines.
Searching for groceries items in huge stores.
Searching for the real price due to no/ wrong price
label..
Task
Want to save time for busy housewives/career people.
To avoid the crowded area due to COVID-19 concerns.
Able to easily find desired items easily.
Avoid awkward situations such as 'short of cash'.
Influences
Feeling tired and unmotivated every time doing
groceries chores.
Anxious and worried about the budget.
Feeling awkward and desperate when we are
short on cash.
Feelings
Able to save time and avoid long customer
queues.
To make an easier payment; through online
payment
Could plan expenses budget.
Overall Goals
Career person/ busy housewives have a hard time balancing their schedules and time between families and other important tasks.
The need to always withdraw money from ATM machines before groceries shopping; Could be dangerous; Robbing, money loss.
Men usually struggle to find items or when they are doing groceries task; buying wrong items or wrong brands .
Pain Point

6. Use Case Exploration Canvas

7. User persona

8. Mobile
Desktop
Internet
Technical
Device & Internet Usage
Profile
A busy students who like go to
shopping mall to release her
stress
She wants to have better control over her
monthly student allowance for her necessity
purchasing.
Want to have a better experience when she
go shopping
Goals and Needs:
make an application that
can make her shopping
experience be more easier
need an application that
gives sufficient
information about the
item
Recommendations:
when she want to scan the item's barcode,
it won't recognize it
overbought her expenses
do not know details of the item
Problems:
busy with her online classes
whenever she is free, she likes to go
to the mall
Everyday Activities:
Age : 23 years old
Full-time studenst, Single.
Nur Dellisha

9. Mobile
Desktop
Internet
Technical
Device & Internet Usage
Age: 55 years old
Breeders, Married
Jalal bin Hitam
Profile
An old man who usually does
grocery shopping with or without
her wife every month. Usually, when
he went for groceries, he needs help
from the worker there.
he wants to get his things done quickly
whenever he go to market.
bring less cash when he do groceries
because it might harm him since he is an old
person.
Goals and Needs:
make an application that
has a payment method that
specialize for old people,
means more.
straightforward application
makes some features that
can identify the items
quickly.
Recommendations:
have to line up in long queues.
confuse with certain items in the market
as it not labeled correctly.
do not know details of the item.
Problems:
he will be with his cows and goat as he is a
breeder of the family.
he goes to the market to buy ingredients
for breakfast and lunch that will be
prepared by his wife.
Everyday Activities:

10. Mobile
Desktop
Internet
Technical
Device & Internet Usage
Age: 28 years old.
Engineer, Married.
Muhammad Khalqia bin Md
Blia
Profile
A father of 2 children. Usually
working from morning until late
evening. A part time freelancer and
would spend his weekend for his part
time job.
Want to help his wife to ease her
housewives works by being the one
responsible for the groceries shopper.
Want to make the task a lot easier and save
his time for him to go back to his works.
Goals & Needs:
Struggles to find certain items when he is
shopping alone.
End up buying the wrong items or overspending.
Sometimes have no times to wait for the long
queues due to his works.
Problems:
Working from morning till evening; will need
to do groceries buying once every 3 days to
buy fresh ingredients. (Fish, vegetables)
Incharge to cook for lunch and dinner on
weekend.
Everyday Activities:
Make an application that can help
the fathers to have an easy
experience doing groceries task.
Have the features of a map or guide
for the groceries items shelves in big
stores.
Make an application that can help
find the right items.
Recommendations

11. Mobile
Desktop
Internet
Technical
Device & Internet Usage:
Age: 31 years old.
Housewives, Married.
Nur Liyana Binti Md Shah
Profile
A housewife that is living with her
sick parent-in-law. She is responsible
for all the house chores in the house
and responsible to look after the
parents-in-law
Want to have enough time to do all the
housework.
Want to make sure she doesn't have to
leave her sick parents-in-law at home for
too long.
Goals & Needs:
Sometimes spending a lot of time on the grocery
shopping task; Shelves sightseeing.
Sometimes have a hard time with the items that she
wants due to the unavailability and had to go to
different stores
Struggle to find the real price due to false price labeling.
Problems:
Have to head to the supermarket every morning
to buy fresh ingredients for her family meals.
(Fish, Vegetables, Chicken or meat)
Will prepare the 3 meals a day everyday except
when going on vacations.
Everyday Activities:
Make shortcut applications that the users
do not need to have a long queue anymore.
Have the features of the Checklist that they
could use to check on their planned shopping
items.
She wants the apps to have features in
which could indicate the items available in
the store, so she won't need to waste her
time travelling for unavailable items.
Recommendations:

12. Mobile
Desktop
Internet
Technical
Device & Internet Usage:
Age: 18 years old.
A student, The elder son.
Aidil Iskandar bin Md
Noor
Profile
A filial son that is responsible to help
his parents. Having school from
morning until evening. Always
spending his time on assignments and
games.
Want to help his mother with grocery
shopping
Want to avoid buying the wrong items.
Want to spend more time playing games
rather than doing grocery buying tasks.
Goals & Needs:
Sometimes end up buying the wrong items.
Sometimes struggle to find the items that are
needed.
Have the struggle to find the real price and
end up have not enough cash.
Problems:
Will spend his time at school until evening.
When he is at home, he will usually be asked to buy
a few groceries items to be used by his mother to
prepare the meals.
Will accompany his mother to groceries shopping.
Everyday Activities:
Make an application that can guide him
to buy the correct items.
An application with the product picture
shopping list for him to use as a guide.
Have the features of a map or guide for
the groceries items shelves.
Recommendations:

13. Define

14. Cause and effect diagram

15. 4 SQUARE PROBLEM SOLVING TECHNIQUE
The problem is shopper need to make a long
queue at the counter. Due to some circumstances,
most of the shopper has waste their time just for
queuing up at the casher counter more then
choosing their item.
WORD PROBLEM
Identify problems (/)
Set some goals (/)
Brainstorm possible solution (/)
Make a table, Diagram, etc (/)
Examine the consequences (/)
Identify the best solution (/)
Practice the solution (/)
SHOW YOUR WORK
APPLY AN ACTION
WRITE TO EXPLAIN
We create an application that have features
which can help to make easier for the shopper to
make a payment without need to queue a long
line. This app can be use in all supermarket and
can be use by various level of age.
PROBLEM SOLUTION
Forget to bring member card Member card stored digitally
Focused on 1 store Available to all stores
Long queue Payment through application
Over budget
Show the total amount that
need to pay

16. THE FLOW OF EZCART APPLICATION
Sign in Scan
Search
Features
Choose store
My Account
Feedback
Floor plan
Member card
Shopping list
Deals
Quick Touch
EZWallet
EZSecure
Login Details

17. Thank You!
Do you have any questions for me before we go?