Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
VAN HIEN UNIVERSITY
FACULTY OF FORREIGN LANGUAGES & CIVILIAZATIONS
GENERE FORREIGN LANGUAGE
INTERNSHIP REPORT
MARKETING STRATEGY OF ESPEED ENGLISH CENTER
Supervisor:
Student:
class:
Reg. No.:
Ho Chi Minh city

Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
ACKNOWLEDGEMENTS
To complete the graduate internship report, I have received a lot of support
from teachers, family, friends...
I would like to extend my sincere thanks to teachers of Van Hien University
have enthusiastically communicated to me of knowledge, experience of a lifetime
during the 3 years of training under the roof of the school.
During the fact-finding in the company, I have learned a lot of knowledge and
gather more information needed to cater for my thematic. Even there are just 4
weeks, this is the good opportunity to approach the author and reality of a business
unit economics.I would like to extend thanks to the directors, especially Marketing-
Sales department of ESPEED English Center supply all officials and employees
create favorable conditions for authors complete this symposium.
Finally, please send thank all family and friends sincerely for their support,
help me during the past.
Full name of student

Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
Company’s Comments
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Ho Chi Minh City , …………….. August, 2016
Signature

Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
Supervisor’s Comments
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
TABLE OF CONTENTS
ACKNOWLEDGEMENTS ...................................................................................................i
INTRODUCTION................................................................................................................. 1
LỜI GIỚI THIỆU ................................................................................................................... 2
I.ABOUT THE ESPEED ENGLISH CENTER.................................................................... 3
1.1.History of the ESPEED English...................................................................................... 3
1.2.The function of the ESPEED English.............................................................................. 3
1.3.The organizational structure and management of ESPEED English............................... 4
II. MARKETING STRATEGY OF ESPEED ENGLISH CENTER .................................... 7
2.1. Marketing Mix Strategy of ESPEED English Center..................................................... 7
2.1.1. Product strategy:.......................................................................................................... 7
2.1.2. Pricing strategy:........................................................................................................... 7
2.1.3. Promotion strategy : .................................................................................................... 8
2.2.Future plans after practice ............................................................................................... 9
2.3.Advantages, Disadvantages about marketing strategy of Espeed English Center .......... 9
2.3.1 Advantages ................................................................................................................... 9
2.3.2.Disadvantages............................................................................................................. 10
III. INTERNSHIP PROCESS AT ESPEED ENGLISH CENTER..................................... 11
IV. INTERNSHIP SUMMARY.......................................................................................... 13
IV. CONCLUSION ............................................................................................................. 17
LIST OF REFERENCES .................................................................................................... 18

1
INTRODUCTION
In recent years, along with the integration of our country into the region and the
world, with the orientation of the country's economic development since 2020, the
general corporate and business enterprises say private confronted with major challenges.
Integration means many advantages, but also many difficult obstacles for businesses. So
the line between success and failure becomes more fragile, competition becoming ever
more acute. The market is a vital factor for every business sector in general and in the
furniture manufacturing business in particular. There is now a new market can consume
the goods. Since then, a new business can be profitable to produce operational
turnaround of its business. Therefore, marketing activities aimed at expanding the market
becomes more and more important for every business. Businesses trying to search for the
appropriate market their products, the ability to produce the company's business.
ESPEED English system of training centers pronunciation and
communication with all the training philosophy focuses path from the root to the
right to learn English as it is to learn a language... As a relatively young company
should develop marketing activities to expand market is extremely important. Van Hien
University has provided useful experience for me to prepare the human resources
industry and commercial services in the future. Through this internship period, I have
experienced much useful for my future work and reports are based on what I learned
during this internship.

2
LỜI GIỚI THIỆU
Trong những năm gần đây, cùng với sự hội nhập quốc tế với định hướng phát
triển kinh tế của đất nước đến năm 2020, Các tổ chức nói chung và doanh nghiệp kinh
doanh nói riêng phải đối mặt với thách thức lớn. Hội nhập sẽ có nhiều lợi thế nhưng
cũng có nhiều trở ngại khó khăn cho các doanh nghiệp. Vì vậy, giữa thành công và thất
bại trở nên mong manh hơn, cạnh tranh ngày càng trở nên cấp thiết hơn bao giờ hết. Trên
thị trường, yếu tố địa lý có ý nghĩa khá quan trọng. vấn đề mở rộng địa bàn kinh doanh vì
thế rất quan trọng. Kể từ đó, một doanh nghiệp mới có thể có lợi nhuận sản xuất quay
vòng dòng tiền cho hoạt động kinh doanh của mình. Do đó, hoạt động nhằm mục đích
mở rộng thị trường tiếp thị trở nên nhiều hơn và nhiều hơn nữa quan trọng đối với mỗi
doanh nghiệp. Các doanh nghiệp đang cố gắng để tìm kiếm thích hợp thị trường sản
phẩm của họ, khả năng sản xuất kinh doanh của công ty.
Trung tâm tiếng anh ESPEED đào tạo cách phát âm và tiếng anh giao tiếp với tất
cả những triết lý đào tạo tập trung từ cơ bản đến nâng cao, nơi tìm hiểu về học hỏi ngôn
ngữ tiếng anh. Là một trung tâm ngoại ngữ khá trẻ nên phát triển các hoạt động tiếp thị
để mở rộng thị trường là vô cùng quan trọng. Qua quá trình học tập tại trường Đại học
Văn Hiến và thực tập tại trung tâm đã cung cấp các kinh nghiệm hữu ích cho tôi để
chuẩn bị là trở thành nhân lực cho ngành công nghiệp và dịch vụ thương mại trong tương
lai. Thông qua các giai đoạn thực tập này, tôi đã có kinh nghiệm nhiều hữu ích cho công
việc của tôi trong tương lai và báo cáo được dựa trên những gì em đã học được trong quá
trình thực tập.

3
I. ABOUT THE ESPEED ENGLISH CENTER
1.1. History of the ESPEED English
ESPEED English was founded by CEO Phuong Bui, is operated by a team of
young, dynamic, enthusiastic & ambitious. For destined to completely change the
face of learning English starting point of Vietnam, ESPEED focused training in
Speech Communication Standard & Basically. ESPEED will just do things to create
value for the community, what is really necessary for the country on the platform to
try to fix and make better improve the operation of existing markets. Right from the
beginning just choose ESPEED training pronunciation and communication
basically, two skills most important but least of Vietnam. ESPEED English Center
always constant efforts to become the best training communicate center in English
in Vietnam.
Contact:
- Website: http://espeed.vn/
- Facebook: https://www.facebook.com/espeed
- Email: espeedcenter@gmail.com
1.2. The function of the ESPEED English
Helps students grasp basic grammar knowledge to use in their daily work
after graduation.
Improving language skills, including listening, speaking, reading, writing,
and editing - translator.

4
Preparation of foreign language skills and professional knowledge necessary
disciplines as business, education, tourism ... to facilitate the students to handle
situations in their daily work
1.3. The organizational structure and management of ESPEED
English
The model structure of the management ESPEED English
ESPEED English with staffing structures are arranged very scientific, consistent
with the nature of production and business activities of the company, in accordance with
the laws of the Socialist Republic of Vietnam.
The organizational structure of ESPEED English Center
(Source: Sales Department)
Marketing - Sales
manager
Chief accountant Human resources
manager
Vice-Director
Director
Marketing – Sales
Department
Human resources
department
Document accountant

5
Functions and duties of department
Director: Direct operating companies, are responsible for the highest
authority in the company’s operations, and is responsible before the law for
business activities and direction of the target company as well as the improvement
of workers live.
Vice - Dricter
- Assisting the Director in the management and administration of the company's
activities as assigned by the Director;
- Proactive and positive development, implementation and tasks assigned to the
Director responsible for the efficiency of operations.
Marketing – Sales Department have several functions such as: select the
channels through which the goods are to be distributed, trains the salesmen in a
knowledge of the goods and in methods of selling them, Supervises and directs the
sales activities of the men out in the field. Construction of the advertising,
marketing and discounting to attract customers, Design - network, design maquette
advertising leaflet, brochure, catalog, bandrote ... Administration of company web
network, writing articles to post on the company website, receiving and responding
to customer inquiries, for work through the Internet,…
Document accountant: The basic function is responsible for financial
services, write and collect invoices, data reflected on the books and provide timely
information to serve the director's decision. Ensure implementation of financial
revenues and expenditures of the current regime and state tax provisions, social
insurance, health insurance and other obligations to the state besides function rooms
include the proposed cost-saving measures, increase profitability, preserve and
develop the company's business capital.
Human resources department

6
- Implementation of strategy, annual budgets, work plans of each month to the
Department Director-General for approval.
- The organization of the mirror, in room assignments to complete year budget
plan, work plan of the room / board approved each period.
- Perform internal reports prescribed by the Company and other reports as
requested by the Executive Board.
- Develop processes and professional regulations of the Office of the field,
evaluate the effectiveness of the process, this provision in practice to
continuously improve and enhance the Company's operations.
- Perform other duties as directed by the Executive Board division.

7
II. MARKETING STRATEGY OF ESPEED ENGLISH CENTER
2.1. Marketing Mix Strategy of ESPEED English Center
2.1.1. Product strategy:
a. Our core products:
Basic Benefits:
Understand the basics of grammar, pronunciation.
or everyday situations encountered in the work, in daily speech.
b. Product specific:
The curriculum includes:
Training programs in English:
-Toiec, Toiec 250, Toiec 300 etc.
the goal of training from basic to advanced, gradually raising the
level of English language learners, the center opened more fundamental class
grammar, pronunciation, drill their reflections…
-term, intensive.
addition, the center also regularly contract classes of companies, units
and other organizations.
Mandarin Training Program:
ntensive, long-term
2.1.2. Pricing strategy:
Because of the strategic objectives of the center is to penetrate the market,
increasing brand awareness and raise support for English proficiency of school

8
students should present ESPEED English center relatively cheaper compared to the
other language centers. Students pay tuition for each course. Specifically as follows:
Course Time to learn Cost (VND)
Prepare for Toiec 10 weeks 60 lesson 650 000
Pre-Toiec 10 weeks 60 lesson 650 000
Toiec 250 10 weeks 60 lesson 650 000
Toiec 300 10 weeks 60 lesson 650 000
Toiec 350 10 weeks 60 lesson 650 000
Toiec 400 10 weeks 60 lesson 650 000
Toiec 450 10 weeks 60 lesson 650 000
Prep for
the
TOEIC
Express 5 weeks 60 lesson 840 000
Normal 10 weeks 96 lesson 1 050 000
2.1.3. Promotion strategy :
The advertising media:
, the first time earlier this
month 2/2017, in Economic University, Saigon University
in university
, web classes
ng on the speakers at the break: it lasts about one minute
Public Relations:
, on Sunday the 2nd and 4th week of the
month will organize extra-curricular sessions and workshops in English, or
the contest in English.
school admissions consulting organization.

9
Promotion:
Give 1 language course for students
participants to register first
In general, evaluate marketing results is done in the form of comparisons
with the marketing objectives on the basis of the following assessment
Target marketing Facility assessment
To attract more students
Monthly Report and
year-end deadline
Revenue growth rate 20-25%
Financial Report
Profit: USD 50 million
The level of brand awareness: 30% Report marketing
2.2.Future plans after practice
Hopefully next time I'll be more training on marketing skills to be confident
with the workload more and more pressure in the future.
Opportunity to work has actually helped me valuable experience, knowledge
and hone the skills of practical work and in particular, the opportunity to become
full-time employees
2.3.Advantages, Disadvantages about marketing strategy of Espeed
English Center
2.3.1 Advantages
More complete knowledge learned at school, the practical application of
knowledge learned in school, and become familiar with using the knowledge and
skills such as marketing products, communicates with customers

10
The spirit and progressive attitude, attitude to work hard not only hone the
work experience but also create sympathy for his colleagues and the "boss"
anymore. This is helping to boost the level of success in the job.
A dedicated help and guidance of his / her being in company, the elder,
senior help, I was getting used and adapted to new job
2.3.2.Disadvantages
Practice time is quite short, never been elusive business situation of the
company, hard to understand about the company and field operations. Let's start
from the employment service office at your school. The source of information is
limited
During practice at the new company is not so quick to adapt to real-time
work these jobs is limited by my own work i have not had time to be guided and
mentored more

11
III. INTERNSHIP PROCESS AT ESPEED ENGLISH CENTER
3.1.Work assignments
Internship jobs is a marketing staff, regular phone calls advising customers of
the ABC center, quotes for customers, consulted for clients courses and faculty
time arrangement for the customer
3.2.Weekly schedule
Week Activities
Week 1 - Work center shifts (the phone, counseling students on
courses)
- Marketing in Economic University
- Written report after each meeting
Week 2 - Learn the timetable, needs of university students about
learning English
- Document preparation and information consultation
- Marketing in Economic University and Saigon
University
Week 3 - Update enrollment information for the promotion's
Day 8/3
- Prepare travel posters and flyers program
Week 4 - Work center shifts (the phone, counseling students on
courses)
- Marketing in Economic University
- Written report after each meeting

12
3.3.Job description
My work at ESPEED English Centre mainly calling customer care,
My work at ESPEED English Centre mainly calling customer care, Manager -
Nguyen Thi Trinh has guided me the way phone calls to the client, first I must
smile, bright, affable with the client. in the conversation with customers over the
phone I will order to advise the client of the information on the course, first I
introduced over the course of the Centre, then I will quote for each course, I talk to
customers about the same customers and between courses at ESPEED After the
client has chosen a reasonable course, then I proceed to ask for customer
information, and I see them in the Office of enrollment in English Center ESpeed to
expedite admissions procedures

13
IV. INTERNSHIP SUMMARY
• New skills acquired and skills improved
the process practice at the company gave me the following experience:
+ Confident ahead of the crowd
+ Always fun with customers
+ Customer enthusiasm and fun
+ The ability to work independently
+ Communicate better in English
+ Hard working style
+ go to work one hour and clean
+ speak softly, politely with others
• Management techniques observed
ESPEED English Center, the additional equipment needed for marketing,
installation mountings line for easy customer phone calls about ESPEED English
Center
ESPEED English Center need to focus more marketing investment, the most
important is advertising, propaganda, building appropriate fees
• Self-employed skills Classroom
+ Academic programs in the classroom seems to me to have applied at ESPEED
when I practice, because this is the English language training, ESPEED, so a lot of
people talking to each other in English, I can apply the skills learned and the fact
• Problems encountered
During practice I have not used the software in ESPEED English Center, it seems
that this is the software that I never knew, I had to thanks to the staff of the Center
for English training for ESPEED.

14
• Lesson learned
I've learned a lot from when I went to practice at ESPEED English Center, such as:
the ability to work independently, communicate in English better, hard working
style, go make one now and clean, speak gently, politely with the client and with
everyone

15
I. EVALUATION:
After the internship at ESPEED I had to learn a lot about the job in the marketing
department and customer care, however with the Extrovert personality I think I fit
with the job of a marketing staff. In the future, I want to correct his specialized
work, my goal is to become an excellent marketing personnel
The first day of practice, I felt afraid to confusing, strange and worrying. But then
my spirit was quite over because I was always getting the instruction and care of the
staff at ESPEED especially the staff side customer care Department. After 1 month
internship I was familiar with the work of the Office, the Office environment and
feel the solidarity of a collective aimed towards the completion of the tasks that
have been assigned a most effective way.
To get good results in the need to have the departments closely and always support
each other in all situations. The sense of responsibility of each person are respected,
fun and vivacious in communication.
The results acquired during the internship.
The customer care help children progress in soft skills, increasing the ability to
communicate, persuade customers.
The job of the sales are done on the subject of informatics as the word was of great
help for this work.
In addition to productive work:
+ Need fast, accurate, and must comply with the norms and regulations of the
company set out;
+ Use of the device in accordance with instrument manual sequence;
+ Understanding the requirements of the job responsibility and self know basic
checking his work done.
What I've done

16
During study at ESPEED I was the teacher to prepare a lot of knowledge as well as
the situations easily committed when training but because is the first approach with
the fact I'm still many mistakes and familiarity.
The reality in your company often have additional small details. So, for those
situations I haven't been able to promptly handle and containing several mistakes
when handling. When graduation exercises at the company I realize that learning on
the theory is not enough and just apply a portion of the field in the field doing that
need to combine precise knowledge outside. So I have not been able yet to the
professional working environment and have high competitive

17
IV. CONCLUSION
In the past few years, with modern life, the life of man is not constantly
improving, although demand for food is no longer an issue as the top priority, but
the years before. People now began to concern the quality of life, your class itself.
Furthermore this is the era of economic development more businesses sprout, so
dress up as demand for services rise, this is an opportunity for businesses inside the
field of business services trade in general ESPEED English Center. Newly
established company is a young company so it difficult in the initial stage of
development however the results the company achieved in recent years is also a
good sign. To get results right from the beginning is because companies have
learned the importance of marketing and focuses on marketing activities , always
looking for new markets , new customers . To daty, the company has built its
foundation in manufacturing business professional gift; the market scale is
constantly expanding.
Over time practicing and working at ESPEED English Center, i has been
studying, learn about the production - the company's business so that contribute
to finding solutions to improve effective marketing activities for the company.
With the individual authors of theoretical knowledge and practical on are
important, necessary for future work of me. I would like to thank the brothers
and sisters in the sales department have facilitated me during practice and work.
In particular, I would like to thank, profound gratitude to the company's director
Phương Bùi has created the best conditions to my internships in companies and
thematic complete internship report!

18
LIST OF REFERENCES
1. Nguyen Dinh Khuong, "WTO Vietnam Business opportunities and challenges of
WTO accession", Labour Publishing House, 2006.
2. Syllabus Political Economy Marxist-Leninist, the National Political Publishing,
Ho Chi Minh City, 2004.
3. Duong Huu Hanh, "International business in a global market", Labour Publishers
– Society
4. Author, Summary of results of customer surveys outside survey.
5. Le Van Tam, "Strategic Management Curriculum", Statistical Publishing House,
Ho Chi Minh City, 2000.
6. Hoang The Head,'' The New Thinking on the market,'' Publishers List
7. Nguyen Cao Van, "International Marketing Curriculum," Education Publishing
House, 1997