Waymaker courses are designed using open educational resources. They provide powerful, next-generation personalized learning experiences with low cost, day one access. This deck provides an overview of Lumen’s new introductory marketing course, which offers a leap forward for OER in this subject. It teaches foundational principles of marketing with a modern practitioner’s focus on the knowledge and skills students need in order to practice effective marketing in the workplace.

1. 1
lumen Waymaker Principles of Marketing Overview
March 2016

2. 2
Welcome!
Presenters:
Julie Curtis,
VP Strategy & Communication
Lumen Learning
Kelly T. Gillerlain, PhD., MBA
Professor of Business Administration and Management
Tidewater Community College

3. 3
Lumen Learning: What we do
Focus: Improve student success using OER
1. Guide institutions in effective use of OER
• Program design
2. Make adoption easy and powerful for faculty
• Curation and learning design
• Simple, clean tools
• Integration with LMS
3. Measure and improve efficacy
• Impact on student success
4. Sustain and support use
• Content and technology updates
• Sharing across the community
Facts
• formed
in
2012
• based
in
Portland,
OR
• 60+
ins8tu8onal
clients
• $2.5
million
in
textbook
savings
in
fall
2015

4. Waymaker
Make it utterly simple for:
• students to access great course materials
• students to get feedback on their progress
• faculty to identify struggling students and their
needs
• faculty to support student learning
• students and faculty to develop meaningful
relationships

5. 5
Digital Course Materials
Free
Low Cost
High Cost
No personalization or
instrumentation
Highly personalized &
instrumented
Standard OER (e.g., OpenStax)
Lumen Waymaker
Lumen Candela
Traditional Textbooks
Publisher eTexts
Connect MyLab
SmartBook

6. 6
Waymaker’s Research-based Interventions
Day 1 access; a fraction of the cost of traditional textbooks
Open Educational Resources (OER)1
3
2
Metacognition: coach students on where to focus; learn how to learn
Assessment as a learning activity; strong alignment to learning outcomes
Personalization
Mastery Learning
4
Nurturing the learning process; individualized outreach & intervention
Faculty-student Connection
Focus: Improve student success using OER

7. 7
Updating Principles of Marketing
Introducing Marketing by John Burnett (CC BY)
Primary Text
• Modern: marketing mindset and practice in the digital age
• Current: timely, relevant case studies, examples
• Relatable: see and experience marketing around you
• Applied: do marketing, don’t just learn about it
• Practical: develop workplace skills
Heavy updates

8. 8
Start with the End in Mind
Build around what we want
students to accomplish

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Sample Performance Assessments Build a Marketing Plan
Assignments and
discussion forums
provide opportunities
for review, feedback,
iterative improvement

10. 10
Demonstration
Course Demonstration
Waymaker Principles of Marketing

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Faculty Perspective: Kelly Gillerlain
• Background teaching business, using OER
• What do you look for in course materials for Principles
of Marketing?
• How does the Waymaker course:
• Compare to existing OER for teaching marketing?
• Compare to traditional publisher materials you’ve seen and used for
this course?
• What was your experience teaching this course with
Waymaker courseware?
• How did students respond to the content and format?
• Would you recommend it to peers?

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What Waymaker Courses Provide
Content & Features
Instructor Resources
Student Orientation
Personalized Study Plan
Course Modules
Machine-Graded Assessments
Sample Performance Assessments
Sample Grading Rubrics
Waymaker Faculty Tools – Messaging, Alerts
User Support
LMS Integration
Faculty Training & Support
Day One Access for Students

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How Lumen Delivers Waymaker
• Integrates into any major LMS (via LTI)
• Course content delivered via thin common cartridge export
• Bring course content into LMS course shell
• Instructor configures and customizes inside LMS course shell

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Affordable, Personalized Learning
Lumen course support fee:
$25 per student enrollment
• Billed directly to institution after add/drop window
• No paywall for students
• No external textbook cost
• Consider adding low-cost course materials fee in lieu of
expensive textbook

15. 15
Take a Closer Look at the Course
1. View course content WITHOUT personalization elements:
Look for Principles of Marketing in the Lumen course catalog:
https://courses.candelalearning.com/catalog/lumen
2. View complete course WITH personalization elements:
Request credentials for a hands-on Waymaker course review,
including personalization. Mention this webinar and send a
request to: info@lumenlearning.com

16. 16
Q&A
Questions? Discussion?
Thank you!