SpotiD's SpotExpo is an innovative mobile phone service that allows visitors to Exhibitions, Conferences, Festivals and Concerts to interact with Exhibitors, Speakers, Performers and Sponsors.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Ā
SpotExpo
1. For more details, email: sales@spotid.me or visit http://
www.spotid.me/tradeshows.html
SpotExpo
TM
...my world of Live Events
SpotExpo gives Event Organisers an additional revenue stream
from sponsors, exhibitors and speakers by engaging in real-
time with conference delegates and expo visitors using their
Mobile Phones.
A completely ļ¬exible web-based system, SpotExpo works for
Exhibitions, Tradeshows, Fairs, Outdoor Events, Festivals,
Concerts & Conferences.
2. Whatās in this for me?
The Beneļ¬ts of SpotExpo to participants... Sponsors
Public Visitors Exhibitors ā¢ Have Branding message
ā¢ Participate in Voting & ā¢ Increased Delegate footer attached to all non-
Polling Engagement exhibitor responses.
ā¢ Providing Feedback ā¢ Warm Lead Capture and ā¢ Offer Competitions,
followup during Event Reminders and
ā¢ Competition Entry Announcements
ā¢ Cost-effective & eco-
friendly brochure
distribution Organiser Beneļ¬ts
Business Delegates
ā¢ All Visitor Beneļ¬ts + ā¢ Attract Delegates to return ā¢ NO capital costs
to Booth for face-to-face
ā¢ Carry Less (good for Intl ā¢ NO additional hardware or
software needed
Travellers)
Conference Speakers ā¢ NO ongoing administration
ā¢ Multi-Language Support
by organiser
ā¢ Audience Engagement
ā¢ Bookmark Exhibitors/
Speakers ā¢ Warm Lead Capture and ā¢ Rapid setup
followup during Event ā¢ Integration with Existing
ā¢ Submit Questions
Registration System
ā¢ Cost-effective & eco-
ā¢ Receive Session reminders friendly presentation ā¢ Supports āGoing Greenā
distribution
ā¢ Bookmark Exhibitors &
Speakers ā¢ Sponsorship Potential for
ā¢ Encourage Delegates to Event wide Messaging
visit Booth for face-to-
ā¢Download Brochures Later
3. Iād like to see what these
guys have to offer but
their stand is packed and
Iām in a rush to get to my
next sessionā¦ www.spotid.me
TEXT
H1D14
S
N
MS TAG
TO
60365
S
N
Standard network rates apply
QR CODE
For a Demonstration, A
P
OR
A
P
Brochure, request a Meeting I
T
I
T
or a Call Back... Get free phone app: http://url.spotid.me/nk Get free phone app: http://url.spotid.me/qk
SpotiD IM MTR
DM@SpotiD SpotiD H1D14 DM SpotiD H1D14 http://m.spotid.me Email H1D14 (as subject) to spot@spotid.me
āSpotsā or campaign keywords TEXT TO
can be incorporated into
existing displays or added to
H1D14 60365 Standard network rates apply
stands and podiums as an www.spotid.me MS TAG QR CODE
easy-to-attach sticker - For a Demonstration,
S
N
A
P
OR
S
N
A
P
encouraging visitors to make Brochure, request a Meeting I
T
I
T
or a Call Back...
contact by text for further Get free phone app: http://url.spotid.me/nk Get free phone app: http://url.spotid.me/qk
SpotiD IM MTR
information DM@SpotiD SpotiD H1D14 DM SpotiD H1D14 http://m.spotid.me Email H1D14 (as subject) to spot@spotid.me
Try āOE9ā for Raytheon
Spot
4. Demonstration
1. Merc Engineering Exhibiting at H1 D14, wants Delegates to return/visit their booth for an
opportunity to meet. So they use SpotiD to offer a Special Gift as an incentive....
TEXT TO
H1D14 60365 Standard network rates apply
www.spotid.me MS TAG QR CODE
S S
N N
For a Demonstration, A A
To get a special gift at P
OR P
Brochure, request a Meeting I I
our stand...
T T
or a Call Back... Get free phone app: http://url.spotid.me/nk Get free phone app: http://url.spotid.me/qk
SpotiD IM MTR
DM@SpotiD SpotiD H1D14 DM SpotiD H1D14 http://m.spotid.me Email H1D14 (as subject) to spot@spotid.me
2. Since Raytheon is Exhibiting at several stands: OE9, B7-B12 & OE21 they want to offer
Delegates a return phone call to arrange the right contact to meet with them at the appropriate
stand, so in the Show Guide...
TEXT TO
H1D14
OE9 60365 Standard network rates apply
www.spotid.me MS TAG QR CODE
To have someone S
N
S
N
For a Demonstration,
from Raytheon contact
A
P
OR
A
P
Brochure, request a Meeting I I
you while at the FIA....
T T
or a Call Back... Get free phone app: http://url.spotid.me/nk Get free phone app: http://url.spotid.me/qk
SpotiD IM MTR
DM@SpotiD SpotiD H1D14
OE DM SpotiD H1D14
OE http://m.spotid.me Email H1D14 (as subject) to spot@spotid.me
OE
9 9 9
5. Conferenc
Program
e
Onsite Show
Advertising Promote your Guide
Event Spots
anywhere and
engage with
your visitors any
time, from any
mobile phone.
Websit
e
Event
Magazine
5
Exhibitor Brochur
6. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
7. The UK Market Today - Direct Response
Radio
Direct Mail
TV Ads
Magazine
Commercial in Conļ¬dence - SpotiD 2009
8. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
9. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
10. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
11. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
12. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
13. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
14. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
15. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
16. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
17. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
18. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
19. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
20. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
21. The UK Market Today - Direct Response
Commercial in Conļ¬dence - SpotiD 2009
22. Request Spots and Receive the Exhibitorās/Speakerās/Sponsorās Response
Immediately
To: spot@spotid.me SMS To: 60365
Subject: H1D14
Message: H1D14
From: 60365
Merc Engineering
Precision
Engineering for
Defense,
From: spot@spotid.me
Aerospace and
Subject: SpotiD: Response for other industries
H1D14 +44 1282 694290
www.merceng.co.u
Merc Engineering k
Precision Engineering for
Defense, Aerospace and other
industries. +44 1282 694290 Camera
www.merceng.co.uk
Merc Engineering
EMail SMS
Precision Engineering for
Defense, Aerospace and
other industries +44 1282
694290 www.merceng.co.uk
Twitte
Mobil r
e Web DM @SpotiD H1D14
coming soon: Instant Messaging and
Facebook
23. Viral Lead Generation & Analysis
Exhibition Stand
twitter
Product in Exhibition Stand
or Show Guide Advert
attracts Delegate.
Tag the product with SpotiD
from mobile phone, share it
facebook
with your friends in Facebook
& other social networks.
Benefits:
New Leads generated &
tracked.
Peer Sharing & Click-thru
tracked & measured.
Campaigns measured.
bebo
Product Info easily
MySpace
captured and shared with
friends & colleagues.
Event Guide
Commercial in Conļ¬dence - SpotiD 2009
24. Online Account for Visitors serves as their Post-Show Personalised Exhibitor
Guide
As well as getting the
response on their mobile, it
is also shown in the visitorās
free online SpotiD Account
and can also be sent by
email.
Exhibitors can also include a
URL in the response to take
the recipient straight to the
relevant page of their
website.
25. Simple Exhibitor/Speaker/Sponsor Spot Setup
Exhibitors can create, edit,
update and delete their
Spots and responses via
our website just by ļ¬lling
out a simple form
26. Warm Visitor Leads can be followed up Immediately while at the Show
As soon as a visitor
requests the Spot ā in
this example itās a
follow up call to arrange
a demo ā the exhibitor
receives the hot lead
immediately and can
follow up directly.
27. Personalised Post Trade Show Report - Remembering the Exhibitors you liked.
Your Personalised Trade Show Report
Below is a list of all the Exhibitors from Trade Show XYZ that you wanted to remember.
You created this list by requesting individual Booth Spots from us.
For a complete listing of Exhibitors, visit the online showguide provided by the event
organisers: http://www.xyzShow.com/showguide
Personalised
Exhibitor Reports
can be generated
from the Visitors
online account. This
allows visitors to
more easily share
Trade Show
attendance/interest
with colleagues as
reference, research
and followup
material.
*coming soon.
28. Engage with your Events Visitors
SMART Mobile Marketing Automation
Speciļ¬c Use as many Spots as desired to allow Visitors
to request speciļ¬c information on Exhibitors/
Speakers
Measurab
Measure visitor engagement with detailed
metrics on who, what, when, where & why
Achieve maximum reach by supporting
le many of the popular technologies your
visitors prefer to use on their mobile
Achievabl
phone
Automated responses are direct
responses to the request visitors made
e Immediate engagement with messages direct
to mobile. Convenience is when visitors can
review/act in their own time.
Relevant 13
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
Samples of Text Msg usage around London
Noteworthy:
- all advertisers are typically corporates/enterprises/govt. No SMEs
- all advertisers use SMS, use a different shortcode
- not all shortcodes are free
In this retail example, the response for a Fashion Item is dropped into social networks and it virally spreads.
Since each response is unique, we can measure the size and speed of the virus and who the sneezer was. We can also measure how many people follow the link to the destination site and which social network/website they came from.
So we can drive new leads to a website and measure it.