Gwen Stefani has built her star image through her unique fashion line L.A.M.B which focuses on Japanese culture, appearing frequently in magazines like Vogue, and being a spokesperson for L'Oreal Paris. She continues to support her brand through fragrance launches and appearances at fashion events. By auctioning her personal clothes, she encourages fans to copy her style and continue her fame. Gwen Stefani transformed herself into the beautiful star figure expected in the industry to attract audiences and support the dominant ideals of stardom.
2. Stars as Constructions
Gwen Stefani has her own clothing line (L.A.M.B)
that focuses on Japanese-styled fashion and
culture. This gives her a unique selling point as
she is known for her unique love of Harajuku
girls. She is seen on magazines (featured in
Vogue) and is the spokesperson of L’Oreal Paris,
creating a fake image of her.
She also launched her own fragrance, “L” which
supports the point.
3. Industry and Audience
Even though she doesn’t record music anymore
she still spends her time at celebrations such as
galas or fashion banquets.
She also donated $1 million to “Save the
Children Fund” in the Japan earthquake-tsunami.
She also ran an auction on eBay allowing
participants to bid on her personal clothes
designed and signed by her.
4. Ideology and Culture
Following from the previous slides Gwen Stefani
launched her own clothing line and then sold her
clothes from her own wardrobe.
By doing this she encourages her fans to copy
her style and initiate a trend and continue her
fame.
5. Character and Personality
This is Gwen Stefani before and after she
became famous, representing the huge
difference. She became a beautiful star that
attracts the audience’s attention. She supports
hegemony as she becomes what stars are
supposed and expected to be like and
encourages her fans to be like her.
