12. TMS & Datalayers
Optimized Ads
Optimized Assets
xDevice Data
Unified Analytics
User Centricity
Dynamic Ads
Media Mix Model
On/Off Data
Data-driven Journey
Analytics
Dynamic Contents
Good Quality Data
Data Consolidation
17. • Per Traffic Source (Facebook, Google...)
• Per Media Type (Search, Display)
• Per User type (New vs Returning)
• Per Device (Android, iOs)
{Testing+Targeting}
19. Sources: Internal Study / Merkle RKG Study on xDevice effects
The xDevice
EFFECT • Desktop Share of Conversions goes down
• Mobile Share of Conversions goes up
• Desktop CVRs goes up.
• Mobile CVRs are flat.
• Desktop Engagement Metrics
for New Users goes down
+18%
24. ■ 44% users appreciate a personalized experience when buying products
■ 69% appreciate personalized ad messaging
■ 59% feel more considered as clients
■ 58% would be more loyal to a brand personalizing experience
Sources: Rocket Fuel Survey, 2014. Pop. 805. Country : US
25. DYNAMIC
Email•Remarketing•RTB
SMS• Push Notifications
with the right
- Personalized Frequency
- Personalized Cadence
- Personalized Message
- Personalized Call to Action
- Look-a-like Modeling
- Personalized Business Rules
…. Could this also work offline Ads ?
… What if you could let users decide ?