How To Run A Crowdfunding Campaign? Here are the steps you have to take in 14 easy sliders!

1. Crowdfunding via
What does Symbid do?
We make Crowdfunding:

Safe for entrepreneurs and investors

Accesible for startups

Professional

Great for Small Angels and Groups of investors

Available for capital requirements between €20.000 and €2.5 million
This slideshow will teach you how to run a Crowdfunding Campaign!

2. Crowdfunding can be very rewarding, but how are you going to make
your campaign a success? A great campaign consists of three
components:
1) Your Crowd 2) Planning 3) Persistence

3. Your crowd wants to experience a great story..
of how you, the entrepreneur, came up with a brilliant idea, and how they, the
investors, recognised its potential, made it possible and will soon reap the
benefits.
Thrilling
business
ideas an
d great
storytel
ling crea
engagem te
ent!

4. Create great storytelling and engagement with a video pitch
Investors analyse your idea with your data in mind, but they to decide
whether or not to invest based on their gut feeling.
Great pitches don't
Address their emotive decision-making include great budgets.
Learn more about
via your video pitch! amazing pitches >>

5. No clearity = no investments!
Get your story straight. What are you offering, what problem do you
solve and what does it take for your to succeed?Be clear, specific and
engaging.
Explain your story in:
1 document
1 page
1 paragraph
1 sentence
for
e f ocus
Creat your team
elf, ur
yours course yo
f
and o rowd!
c

6. ?
Identify your crowd
Answer these three questions to find out who your potential investors are:
- Is your investor also the end-user of your product?
- How much will each investor bring in?
- Where are you investors?
Approach them in an open, honest
and positive way. Highlight your
assets and achievements, but
don't make promises you
can't keep!
y ou r r
T ailor thei
o
ry t rofile!
s to i c p
if
spec

7. Chart your network
1) List everybody your team knows
2) Give those people a title like:
friend, family, sports club, colleague,
ex-colleague, acquitance, business
partner, etc.
3) Recruit them as first investors,
ambassadors, etc.
Why?
Without their initial funding,
no anonymous investors will
take your idea seriously.

8. ors are
Firs t Invest
ey are
cruc i a l a s th
support
wi lling to
you
+
he y w i l l create
t
ween 2 5%-50%
bet
of you r initial
crowd-f u nd i ng !

9. Create a new network
Has your immediate network contributed as much as possible?
Then hop on to the next! Network both online as well as offline and let
your current crowd introduce new investors and ambassadors.

10. How to create a new network?
- Ask your current network to all introduce five people they know
- Be active on social media in order to keep your current crowd update and
create new investors as your go
- Network offline during (business) events, clubs, cooking courses, etc.
- Consider having special campaign cards made with the Logo, Title, URL,
one sentence pitch, contact person and investment options
- Contact bloggers, (local) news papers, related websites, radio stations and
the like to get your idea promoted

11. Reward you crowd!
Who doesn't like a bonus?
The reward for equity investors often takes
a while to pay off and an immediate reward
shows gratitude from your side.
However
, don't
reward t us e a
o make
invest; u t hem
se a rew
make th ard to
em inve
st more
!

12. Monitor your investments
Check if one of your rewards is the magic bullet. Focus on generating
as much funds via that reward as possible. Examples of rewards:
- Have a kick-off party
- Give away exclusive information
- Arrange a guided tour in your office
- Give away the end-product
- Give them credits in your book, movie, show or blog
Bonus tip: calculate your
additional costs of your
rewards in advance and add
it up to the goal capital you
want to crowdfund

13. Finally..
Continue to update your crowd both during the campaign and after.
Your crowd invested because they like to take part in the story you laid
out for them. Don't take that away after they've invested, because it's
their intrinsic motivation to support you!

14. Want to know more about running a crowdfunding campaign?
- Read our Crowdfunding Guide
- Contact us via Chat, ludwine.dekker@symbid.com or call: 010-4134 601
- Make an appointment for our weekly Campaign Coaching Open Session. Tuesday
and Friday from 4-6 PM (mail to let us know you're visiting!)
Have a great
campaign!
Created 2013 | Created by: Ludwine Dekker, Crowdfunding Manager for Symbid |
Visit us at Van Vollenhovenstraat 56A Rotterdam, The Netherlands, or at www.symbid.com