2. page 2
Our ultimate offering?
The Two Cents integrated
marketing service pivots on
enabling clients with gift of the
gab assuredness, assisting them in
strategic business and marketing
engagements and in the process,
connecting them with true value.
o Creating strong company brands
o Developing powerful websites
o Crafting influential sales support collateral
o Engaging and educating target markets
o Planning and executing media exposure
o Establishing interactive client and industry relationships
o Amassing business intelligence
3. page 3
AfLEAD
Clean Energy Africa
Clean Energy Efficiency
Commercial Refrigeration Services
New Horizons Energy
Passat Technology
Richard’s Bay Coal Terminal
Unitrans
Our clients
4. page 4
Obtain
quotations
from and
liaison with
printers for
production of
any marketing
material.
Creating a strong brand
Develop corporate
identity guidelines
incorporating logo and
brand collateral designs –
email signatures, business
cards, letterheads,
PowerPoint templates.
Create a visual language template
The visual language depicts clients’ brands and underscores
their value offering to defined target markets. Imagery and
copy complement each other to leave a strong message with
the audience.
presence
5. page 5
Design a website
The first thing any prospective client will
do – after having met you for the first time
- is to ‘google’ your company name and
take a look at the site. You will want it to
reinforce everything you have just claimed
– with regards your value proposition,
team-based capability, developed
intellectual property, evidence of satisfied
clients, awards won, etc.
The home page is crucial in delivering
a collection of images and descriptive
messages about what your firm has to
offer.
Developing a powerful website
impact
Important website elements
• Case studies and testimonials incorporating
videos
• Call-to-actions
• Online groups and communities
• Teams
• Partnerships
• Social Media
• Latest News
• Contact details
Brand Measurement
• Monthly report on website visits and click-
throughs.
6. page 6
Brochures / Service- and Product
Sheets
Marketing collateral contains:
• Primary key message
• Compelling industry solutions
• A defined target audience
• Call to action
• Striking design and illustrations
Creating sales support collateral
Presentations
• Presentations’ visual language steers away
from static slides and rather tell and excite
through the telling of the client’s story by
using clickable links and slide “animation”.
• Presentations developed for upload and
share on SlideShare.
Why SlideShare? – This online platform:
• Gets 70 million unique visitors per month
• Has more than 18 million uploads to date
• Is one of the Top 100 most-visited sites on
the web
SlideShare features:
• Analytics
• Call to Action
• Publish to LinkedIn
• Search Power
• Video
• Website and Blog Embeds
• Mobile
collateral
7. page 7
Platforms
• LinkedIn page with groups for each target segment
• LinkedIn professional profiles
• Other social media profiles including Twitter and Facebook
• Updated news section on website
• White Papers
• Newsletter emailings
• Video’s and documentaries
Engaging and educating target markets
Develop content marketing to focus on issues, challenges and accomplishments in our clients’ industries. The aim is to educate
customers how to succeed -- or better yet, show them how others like them have done so. Topics: case studies and testimonials; latest
technology and impact on thought leadership.
Brand Measurement and Lead Generation
• Report on social media activities
• Any online footprint (including emails opened)
added to clients’ CRM solutions as leads for
sales teams
engaging
8. page 8
ACTION
• Identify publications for each target market
• Determine advertising budget
• Determine themes for editorial
• Negotiate exposure with chosen publication
– Editorial and advertising (online and print)
Planning and executing media exposure
Established relationship with the
following publishers
• Moneyweb
• Engineering News and Mining Weekly
• 3S Media including IMIESA, Water
Sanitation Africa, Resource, Inside Mining,
Transport World Africa
• MiningMX
• Business Day
• Financial Mail
• Construction World
Brand Measurement and Lead
Generation
• Report on click-throughs from online
adverts
• Comments online added to clients’ CRM
solutions as leads for sales teams
• Include call to actions in articles and adverts
e.g. invite to next webinar
exposure
9. page 9
Organise quarterly webinars
• Webinars themes focus on specific
industry sectors
• Relevant and informative themes e.g. case
studies
Proposal
Make use of the online publisher, Moneyweb,
to host webinars. They have a major client base
and will facilitate invitations to participants as
well as the discussions. www.moneyweb.co.za
1. Moneyweb publishes an editorial call to
action asking interested web site readers to
register for the webinar. They have in the past
had between 100 and 200 people register.
Establishing interactive client
and industry relationships
2. Once the user is registered, they will receive
an e-mail with the client branding on it
giving them their registration details and
details of the webinar.
3. At the assigned time the webinar kicks off.
4. The webinar screen will have the client
branding, a slide show, a link to download
notes from the webinar and a poll/short
questionnaire.
5. Users who are logged on are able to ask
questions by typing them on the screen,
these are received by the host and the
questions can be answered as part of the
webinar.
6. Once the webinar is complete, it is
podcasted, transcribed and placed on
Moneyweb as a piece of content for those
users who may have missed it.
FREQUENT CLIENT SEMINARS
AnD WORKSHOPS
• Client-centric solutions offered and
discussed at events
Lead Generation
• Participants in webinar added to CRM
solution as leads for sales teams
relationships
10. page 10
Monitor news in media
• Create keyword list
• Set up media alerts for news on any
keywords in industry within defined
geographical areas..
• Report on any relevant news clips
Amassing business intelligence
measurables
Lead Generation
• Any relevant news and tenders relevant
to clients’ industries added as leads for
sales teams
TENDER INTELLIGENCE
• Create keyword list
• Monitor and feed through relevant
tenders to clients
11. page 11
Two Cents’ service pivots on enabling clients with gift of
the gab assuredness, assisting them in business engagements
and in the process, connecting them with true value.
Lucinda is an experienced marketing and integrated
communications strategist who identifies and develops
opportunities, innovates and makes things happen.
For the past 10 years she has focussed on marketing
solutions to the professional services industry.
Her top value-add? A creative and entrepreneurial
connector with specific skills in connecting the dots
for the bigger strategic picture. This is supported by
client claims on LinkedIN - “she has an amazing ability
to combine her creative talents with understanding
business imperatives…”
enable
Branding and Corporate Identities
Content Development
Corporate Profiles; Articles
Newsletters
Internal, External
Media Strategies and Campaigns
Advertising, Advertorial
Web Development
Educational Material and Awareness Campaigns
Personal Branding
connect
LinkedIn
Profiles
Thought Leadership
Articles
Social Media
Strategy; Management
Client Centric Workshops And Seminars
ultimate
offering?
Authentic
engagement
ultimate
offering?
Authentic
engagement
Lucinda Scholtz +27 83 299 7198 lucinda@twocents.co.za shareyourworth www.twocents.co.za
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https://za.linkedin.com/in/lucindascholtz
