learn how to publish your online content for added visibility in both your website and your social media profiles.

1. Ho me Abo ut Us Services Po rtfo lio Case Study Articles Media Testimo nials Co ntact Us
How to Publish Different Types of Content for Search
Added SEO Benefits To search, t ype and hit ent er
By LUCIA SASTRE | OCTOBER 12, 2012
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Your Online Publishing Guide for SEO by Lucia Sastre
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2. T hey say that a website with great content and a bad design is as worthless as not having
content at all. As Internet marketing becomes more and more visually f ocused, companies
are starting to wonder how to make their PDFs aesthetically pleasing f or their audience.
Luckily, there are several f ree ways to do so. What’s even more amazing is that these
sites are extremely easy to use. In this article, you will f ind step-by-step instructions on
how to transf orm the appeal of your documents into a visually stunning and content rich
resource.
Benefits of Publishing Online
Reaching a broader audience by promoting the content on Social Media sites or
embedding it on the website.
Allows easy access to material.
Aesthetically pleasing and polished. Services
Widen your circle with valuable links.
Natural Backlinking through human engagement. SEO COPYRIGHTING SERVICES
Source f or book reviews and user engagement.
Monetary benef its.
Search Engine Optimization
Reputation Management
Publishing Material
Search Engine Marketing
It’s important to keep in mind that almost anything can be turned into a productive online Conversion Optimization
publication. Even if it entails turning your company’s biography into a work of art, it will Social Bookmarking
have more of an impact if it’s pleasing to the eye
Pay for Performance
Here are some examples of what you may want to consider when publishing online: Pay Per Click Management
Web Design
A product catalog
Web Development
An online magazine
Your company politics Wordpress Development
Your newsletter
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3. Your newsletter Ecommerce Systems
Your portf olio
Your company historyAn e-book SEO Copywriting
A testimonial or case study
Fresh Posts
T here are endless opportunities f or your company to grow within these parameters.
Crafting a Stronger Social Media Strategy
Best Online Publishing Tools For Your Business
Introducing New Clients to WordPress
Although online publishing tools have been around f or a while, many Marketing
departments overlook the importance of using them. Optimiz e Your Blog Using Google
Analytics & Webmasters Data
In this era of technological advances, where everything is craf ted f or online usage, these Reputation Management 101: Do You
publishing tools may f acilitate the navigation and enhance the look of your website. Need It?
Good vs. Bad in Lead Generation &
Here three examples: Management
issuu
Browse Categories
Scribd
Calameo
Select Category
issuu
issuu is, at the moment, my top recommendation f or publishing your online material. It’s
designed to emphasize graphics and visual material. It transf orms any regular PDF into a
sophisticated work of art that is easy to navigate and share.
Setting up an account with issuu is f ree, but they of f er several upgrades depending on
usability.
Publications you might want to consider publishing with issuu include:
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4. Online Magazines
Product Catalogs
Portf olios
issuu: Homepage
issuu of f ers a f ast and easy way to publish your prints online. In addition, they of f er
issuu business solutions and ways to target your selected audience.
issuu: Library
issuu library lets you store all of your publications in a user f riendly manner. You have the
option to embed your publications on your website, share the presentation link, advertise,
share, edit and view statistical data.
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5. issuu: Upload
When uploading a publication to issuu, you have to consider several steps. T hese include
a proper title, description and keyword choice. Paying attention to these f actors makes a
dif f erence in the distribution of your publication.
In addition, it’s important to choose a coinciding target area f or best results.
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6. PDFmyURL.com

7. End Result
Here’s an example of what a publication would look like when you use this program:
Open publication – Free publishing – More seo
Scribd
Scribd is another usef ul PDF publishing site. While issuu is more complex and compact,
Scribd is a tad more user-f riendly. Scribd allows you to view your published work in a
book f ormat. Its “Scroll” f eatures turn your document’s pages as if it was an actual book.
Scribd’s interf ace is targeted to those individuals who pref er to read a f ull document
online instead of scanning through the material.
Publications you might want to consider publishing with Scribd include:
E-books
Company History
Case Studies
Scribd: Homepage
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8. Publish and share your stories with Scribd’s unlimited power. Whether it is a case study,
testimonial, company politics, terms and conditions or mission statement, you’ll upgrade
your website’s usability with Scribd’s innovative f eatures.
Scribd: My Documents
In the “My Documents” section you will f ind options to search through your publications by
date published or order.
Also, you will also have the chance to view your stats, collections and shelf content.
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9. Scribd: My Collection
T he great thing about “My Collections” is that you can actually transf orm your publications
into sellable products.
T his site is great f or companies who of ten publish e-books or written material. A great
way to expand that content is including it here and launching it f or sale.
Scribd: Upload
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10. Uploading content in Scribd is very simple. You may upload a f ile f rom your documents,
import a f ile f rom Google Documents or include the written material. You now have the
option to upload your f iles through the html uploader f eature.
End Result
Here’s an example of what a publication would look like when you use this program:
Google Analytics Goals Set-Up Guide
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11. Do wnlo ad Share
Calameo
Calameo is a self -publishing site that allows you to publish, customize and share your
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12. documents. Its f eatures include f lip-book or magazine style templates, page turning
ef f ects as well as the ability to add background soundtracks to your documents.
Calameo’ interf ace works with almost any platf orm. You can publish and share your
presentations using Calameo’s HT ML5 embed codes which make your documents
compatible with the iPad.
Calameo’s innovative f eature allows publishers and viewers the choice to annotate a
publication. T his option can be disabled at any time.
Publications you might want to consider publishing with Calameo include:
Newsletters
Power Points
Slide Shows
Instructional Presentations
Calameo: Homepage
Calameo of f er you the choice to publish, share and browse publications. T his site is
closely tied to Social Media, making it easier to share your work with the world.
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13. Calameo: Customized Library
Calameo allows you the option to embed this as a library widget in your website or blog.
Calameo: Upload
Calameo of f ers you the ability to upload multiple documents at the same time. You may
also upload a document f rom the Internet as well as through text.
PDFmyURL.com

14. Af ter you upload your document, you can share the content through Social Media prof iles.
With Calameo you can personalize your publication with a set of templates as well as
include a sound track or a voice over.
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15. End Result
Here’s an example of what a publication would look like when you use this program:
http://www.calameo.com/read/0017359436f 4f b4f ee5c3
SEO Benefits
Publishing sites will not only give your content an aesthetic boost, but it will also help you
build your online authority, always an important aspect of Google’s ranking criteria.
For example:
T he presentation I uploaded and published on Scribd has already made the top page of
Google. You may use these sites to build your company’s reputation and SEO ef f orts.
Interesting content, by itself , is of ten not enough to attract customers and obtain leads.
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16. How the content is presented can make all the dif f erence. T he appeal and usability of this
content matters signif icantly to its success. By f inding creative ways to display your
content, you will enhance your user experience, attract a wider audience and create more
interaction between your users and your website. By using these three tools, you can
provide your audience with a f un, easy and innovative way to view your material.
Contact us today to work with an internet marketing company that can improve your online
visibility.
Written by Lucia Sastre
Lucia is an SEO Specialist with a true passion f or Social Media
and Public Relations. She has dedicated her ef f orts to
researching and implementing new Marketing techniques f or
innovative technological trends. Prior to her induction to
Optimum7 she successf ully served in the Marketing
Campaigns at Telef onica, Coastal Construction Company and Cleveland Clinic
Hospital. She has also written f or several newspapers including the South Florida
Times, the Beacon Newspaper and the Examiner. Lucia graduated f rom Florida
International University with a Degree in Mass Communications and a Minor in Art.
With a passion f or cultures and languages, she also completed f our years of
French at the University of Iowa. Lucia is originally f rom Buenos Aires, Argentina, but
spent most of her lif e living in the United States, Mexico and South America. In her
spare time, she is a f reelance photographer, teaches tennis and enjoys the
outdoors.
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