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S TA RT U P
N A S UA E M P R E SA
LU CA S
M O N TA N O
CEO & Co-Founder at Planejei
lucas@planejei.com
T E X TO
T E X TO
O Q U E É U M A S TA RT U P ?
T E X TO
T R A BA L H A R N A I N C E RT E Z A
T E X TO
S E R A DA P T Á V E L
T E X TO
R E S O LV E D O R D E P RO B L E M A S
T E X TO
L E A N
S TA RT U P
I D E I A
E X E C U Ç Ã ODA D O S
I D E I A
E X E C U Ç Ã ODA D O S
C O N S T R U I R
I D E I A
E X E C U Ç Ã ODA D O S
C O N S T R U I R
M E D I R
I D E I A
E X E C U Ç Ã ODA D O S
C O N S T R U I R
M E D I R
A P R E N D E R
T E X TO
F R A M E WO R K S I M P L ES
P R OJ E TO S C O M P L E XO S
S C R U M
Requisitos
Tecnologia
Requisitos
Tecnologia
Conhecido
Desconhecido
Desconhecido
Requisitos
Tecnologia
Conhecido
Desconhecido
Desconhecido
Previsível
Processo
Definido
Requisitos
Tecnologia
Conhecido
Desconhecido
Desconhecido
Processo
Definido
Imprevisível / Caótico
Metodologias
Ágil
T E X TO
P E N SA R N A P R Á T I CA
P R O D U TO
M Í N I M O V I ÁV E L
T E X TO
FO C O N O C O N S U M I D O R
CONFIÁVEL
USÁVEL
ENGAJÁVEL
FUNCIONAL
CONFIÁVEL
USÁVEL
ENGAJÁVEL
FUNCIONAL
CONFIÁVEL
USÁVEL
ENGAJÁVEL
FUNCIONAL
CONFIÁVEL
USÁVEL
FUNCIONAL
ENGAJÁVEL
T E X TO
T E S T E A / B
T E X TO
S I M P L I F I CA R
C O M O S E R I A S E FO S S E F Á C I L ?
T E X TO
FA Ç A S E U P I T C H
T E X TO
F I R S T P R I N C I P L E S
I D E N T I F I CA R A O R I G E M D O P RO B L E M A E R E C O N S T R U I R D E L Á
T E X TO
N Ã O S E T R ATA D E FA Z E R M E L H O R I A S
M U D E A R E G R A
Howard Schultz
E X P E R I Ê N C I A
É O Q U E R E A L M E N T E I M P O RTA
T E X TO
Reação do Mercado
Após Amazon comprar WholeFoods
T E X TO
A JA A P E SA R D O M E D O , A C O N F I A N Ç A V E M D E P O I S
T E N H A C O R A G E M
T E X TO
S E P E R M I TA FA L H A R
T E X TO
C O R R E N D O R I S C O
PA R A A C E RTA R U M H O M E R U N
– J E F F B E ZO S
“Today, I’m working on a quarter
that gonna happen at 2020”
T E X TO
T E X TO
T E X TO
O B R I G A D O !
LU CA S
M O N TA N O
CEO & Co-Founder at Planejei
lucas@planejei.com

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