Bluemix is an implementation of IBM's Open Cloud Architecture, leveraging Cloud Foundry to enable developers to rapidly build, deploy, and manage their cloud applications, while tapping a growing ecosystem of available services and runtime frameworks
2. The app revolution
Apps are everywhere
The quantity and usefulness of
web and mobile apps has led to
an “app revolution” among
consumers and businesses alike.
Experience matters
Customers and employees now
expect a delightful and
seamless experience across all
interactions with a business.
Cloud makes it possible
Apps today can be stitched
together quickly with pre-built
assets. Cloud makes the API
economy possible.
Fundamentally changing the way we interact with technology.
3. App development is about speed and choice
Failing
Fast
Seconds to
Deploy Friction
Free
Any
Language
Continuou
s
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Developers’ expectations have evolved.
3
4. Core
IT
Today’s apps must keep up with the speed of the app revolution.
Timing is critical…
4
Benefits
Fully customizable.
Few limitations.
Necessary for some solutions.
Existing Investments.
Time Commitment
Weeks to setup and deploy.
Maintenance/upgrades of
hardware and software.
~ Weeks ~ Days
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Minutes
Time to initial deployment
Customer Managed
5. 5
Benefits
Most control in the cloud.
Necessary for some solutions.
Infrastructure managed by SP.
Infrastructure
as a ServiceCustomer Managed
Service Provider Managed
~ Days
Time Commitment
Minutes to provision VM.
Time to configure software
and apps varies.
Maintenance/upgrades of OS,
middleware, runtime.
IBM SoftLayer
Timing is critical…
~ Minutes
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Weeks
Core IT
Today’s apps must keep up with the speed of the app revolution.
Time to initial deployment
6. 6
~ Minutes
Platform
as a ServiceCustomer Managed
Service Provider Managed
IaaS
Benefits
Setup environments and
deploy apps very quickly.
Infrastructure and platform
managed by SP.
Time Commitment
Minutes to setup and deploy.
Focus on your apps and their
data.
Timing is critical…
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
Today’s apps must keep up with the speed of the app revolution.
7. 7
IaaS PaaS
…so are all of your other investments
Leverage the power of Bluemix without abandoning what you already use.
Core IT
IBM Bluemix
9. What is Bluemix?
9
Bluemix is an open-standard, cloud-based platform for
building, managing, and running applications of all types
(web, mobile, big data, new smart devices, and so on).
Go Live in Seconds
The developer can choose
any language runtime or
bring their own. Zero to
production in one command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party,
and open source API services
allow the developer to stitch an
application together in minutes.
On-Prem Integration
Build hybrid environments.
Connect to on-premise assets
plus other public and private
clouds.
Flexible Pricing
Sign up in minutes. Pay as
you go and subscription
models offer choice and
flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides
you with the tools to secure
your apps.
10. How does Bluemix work?
Bluemix embraces Cloud Foundry as an open source Platform as a
Service and extends it with IBM, third party, and community built services.
11. Why are developers using Bluemix?
11
Go from zero to running
code in a matter of
minutes.
Automate the development
and delivery of many
applications.
To rapidly bring
products and services to
market at lower cost
To continuously deliver
new functionality to their
applications
To extend existing
investments in IT
infrastructure
Extend existing investments by
connecting securely to on-premise
infrastructure.
14. Run your apps in seconds
14
• Provision runtimes in seconds
No VM or middleware setup
• Auto and manual scaling options
Multiple language support
• Java Liberty, JavaScript, and Ruby
provided
• Bring any language from the
community
Zero to production in one command. Setup made simple.
15. Pick your own development tooling
15
IBM provided
Fully integrated repository
and web editor to deploy
directly to Bluemix.
Use your own
Use your editor (e.g. Sublime,
Eclipse) and deploy through the
Cloud Foundry command line.
Code wherever you work best. Deploy in seconds.
16. Create apps quickly with prebuilt services
16
• Runtimes, services, and tooling
up to you
Choice
Industry Leading IBM Capabilities
• Services leveraging the depth
of IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Watson
Services
A full range of capabilities to suit any great idea.
17. Integrate with your on-premise applications
17
Securely connect to and leverage data from your existing systems.
API from On-Premise
Data Orchestration
(Future)
Embedded Private
API Catalog
(Future)
Secure Connector
Cast Iron Integration
This API provides access to on-premise data, specifically a lookup of the
address where a customer purchase was made.
18. Monitor your apps in real time
18
Integrated diagnostics for detailed application behavior.
19. Security without the headache
19
You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and IBM
hosting experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM
security standards:
Tools to secure your apps
• SSO for multiple applications
and social logins
• Appscan for web and mobile to
detect vulnerabilities
Defense in depth
Intrusion
protection/penetratio
n testing
Data isolation in
virtualized components
Automated patch
management
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Developer’s
Focus
IBM’s
Focus
21. Core use cases
21
What 30,000 beta applications have told us.
Web Applications Mobile Back Ends
APIs and On-Prem Integration Analytics and Reporting
• Enabling online experiences in the
physical store for retail
• Leverages BlueMix for data collection
APIs and dashboards
• Reduction of infrastructure setup
from days to minutes by moving off
of a pure IaaS
• Integrated into iOS and Android native
applications using BlueMix SDK
• Cloud Code for offloading business
logic from the mobile client
• Back end services replacing
custom code hosted on IaaS (e.g.
Push Notification)
• Providing APIs that are integrated
into the BlueMix experience
• Leveraging existing on premise
databases and technologies
• Building mobile applications that
connect to on-prem data via Bluemix
• Embed IBM Cognos business
intelligence content into apps
• Use IBM Analytics Warehouse to
store and analyze business data
• Gain immediate visibility and
control over app performance and
availability
22. Companies using Bluemix today
22
Retail
Reduction of operations
costs by 30% - focusing on
apps and code, not
infrastructure.
Hospitality
MQA service reduced defect
resolution time by up to 300%.
Mobile push service allowed
customer to avoid writing
custom code.
Transportation
From zero to implementing
a mobile app from a
database on premise
in 15 days.
Healthcare
Increases time to market for
new customer delivery by 35%.
Value realized in days, not months.
Technology
Deployment of new
customer from 2 days to 30
seconds.
Retail
Selected IBM as a strategic
partner for building engaging
apps.
24. Sign up in minutes. Pay for what you use.
24
Cloud based pricing models to serve developer needs.
• 30 day trial - designed to allow testing
of an entire application on the platform
Friction free adoption
• Free tier for every service -
encourages experimentation of new
services for applications already
running on Bluemix
• Pay as you go - optimized for
flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based optimized
for cost, discounted from pay as you
go rates
• Zero to coding in less than 5 minutes
Self Service
• Credit card over the web in many
countries – or through your IBM rep
Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
Apps Are Everywhere
Over the last 5 or so years, we’ve experienced an “App Revolution” on the web, on our smartphones, in our cars, on wearable devices (like a NikeFuel band, Smart Watch, Google Glass), and in our homes.
Apps today allow interactions that we wouldn't have imagined 5 years ago. Architects can design homes on their iPads, merchants can swipe credit cards and accept payments anywhere with their phones, and runners can track their progress with a band on their wrist. Even my mother knows the phrase “there’s an app for that.”
Experience Matters
All of the associated data (like a runner’s average speed and location over the course of a 30 minute run) is often times pushed up to the cloud (as it’s being generated) for further processing, storage, or to allow syncs other devices and services.
Customers expect an integrated experience on the web, across all of their devices, in physical stores, and even talking with customer service on the phone.
Cloud Makes it Possible
Needless to say, the cloud has been a very large driving factor in the “App Revolution.” It provides a fast, simple, and cost effective way to for startups and enterprises alike to deploy and host applications and mobile backends over the internet.
Apps can be stitched together quickly with pre-built assets exposed as APIs - cloud has made this possible.
Simply put, cloud keeps all of us connected.
The instant power and speed of cloud has brought about new expectations for building applications on it.
Developers now expect:
To be able to deploy updates to their applications in seconds
To write their code in whichever tool or language they choose
Each has its own distinct “personality” and followings of developers have evolved around each of these
To be able to continually integrate working copies of code into a shared mainline at multiple points during the day
To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware.
To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes
To integrate useful APIs into their applications - who wants to write code that’s already been written and tested?
To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
Timing is critical if your apps (and the functionality they provide to your employees and/or customers) are to keep up with the new expectations and competition the app revolution has generated.
Let’s see how everything stacks up:
Core IT represents everything you own and manage in your data centers (the full stack pictured here). This is still a critical part of enterprise IT - let’s take a look why it is beneficial and what it takes to manage all of this.
Core IT Benefits
As stable and customizable as the customer wants - the only main limitation is cost.
Necessary for certain solutions (Core IT still has value in many scenarios i.e. transaction processing)
Houses a lot of the investments most companies have already made (customer data, inventory, SAP, you name it).
Core IT Time Commitment
Typically takes weeks to setup an environment and deploy an initial app - customer manages entire stack pictured here
Have to maintain hardware and software as well (think environment uptime, fixes, upgrades). Dedicated staff necessary.
Thus, Core IT doesn’t lend itself to the experimental nature of development in the cloud/app revolution
Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer.
IaaS Benefits
Networking, Storage, Server, Vitualization managed by service provider.
Most customizable cloud offering
Solutions where` customizability of OS, Middleware, or Runtime needed
IaaS Time Commitment
Customer sets up and manages OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment
Maintenance/upgrades necessary as well
We’ve realized that, in a large number of use cases, our customers want to move even faster and don’t need to spend the time managing the platform (VM, OS, Middleware, Runtime). IBM’s answer: Bluemix (platform as a service).
PaaS Benefits
Setup your environment and deploy apps quicker than any other offering
Service provider manages the Infrastructure AND the platform
PaaS Time Commitment
Minutes to initial deployment - developer can handle everything on his/her own
Maintenance and upgrades of Platform and Infrastructure handled by service provider
While timing is critical (what we just discussed), the systems and data you use today can’t be forgotten. That’s why Bluemix simply and securely connects to core IT and even other clouds (leveraging IBM’s proven reputation as a systems integrator).
Hybrid cloud, where Public and Private clouds work together with Core IT investments, is critical to success given the app revolution and the expectations and increased competition it has generated.
Overall, hybrid cloud represents the “New IT…”
Transition to talking about Bluemix specifically.
The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
And it works with this concept of the “New IT” that utilizes hybrid cloud to keep up with the world today.
Key themes
Speed
Instant environments
Quick deployments
Sign up in minutes
Ease of Use
Instant Environments
Services prebuilt for your use - IBM, Third Party, Community
DevOps tools to monitor, plan, deploy, and manage your apps
Flexibility
On-Prem integration
Flexible pricing
Security
IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations
Provides you with the tools to secure your apps
Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services.
Explain Diagram (verbs in blue - please use this terminology)
Start by Pushing your code through Cloud Foundry
Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes).
Your app can
Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality
Connect to traditional IT - aka “Your Systems” with a secure connector
Connect to other clouds that you utilize with a secure connector
All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering)
Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page).
Rapid setup and time to production
Frequent releases - delivery of fixes or new functionality quickly
Integrating apps with on premise infrastructure
Walk through this short video demonstration.
*This is to spark the interest/give a frame of reference of those you are presenting to. This will bring Bluemix to life immediately and will allow viewers to understand the points you make during the rest of the presentation. Remember you will get into more details about specific capabilities after the video, so you may want to deflect questions until then.
This is bluemix.net - as you can see in this simple setup demonstration:
The developer is already logged in to Bluemix
He doesn’t have any apps running yet.
So… he clicks “Create an App” and looks through runtimes available.
He decides to create an app that will help his department manage… vacation scheduling. Fun, right?!
So… he selects the Node.js runtime because he’s very familiar with server-side JavaScript and prefers it over other languages (Java, Ruby, bringing in others like Python from community).
A starter node.js app is immediately provisioned and running in seconds.
Now… To manage all the data, he needs a database of some kind.
So… he looks through the catalog of services for a few seconds
And then selects a relational database (called SQL database - built on IBM DB2) to bind to his app
The application restarts and is ready for the developer to start coding.
SO, to start building his app, the developer clicks “Add GIT” to automatically push the initial application’s starter code to an IBM hosted GIT repository and WEB Integrated Development Environment (IDE).
He clicks “Edit Code” to get started.
He Opens App.JS file
He immediately starts building his app on top of the JavaScript starter code that was included with the runtime.
Clicking deploy automatically deploys his code back to bluemix.
(video then loops back to start)
A runtime with a database - ready to start coding in minutes. This is the power of Bluemix.
Transition to talking about specific capabilities.
The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
And it works with the apps you/your team wants to build.
No VM or Middleware setup
Setting up and running an app takes only seconds - as I’ve said previously, there is no need to set up and manage a virtual machine, operating system, middleware, or runtime - IBM manages all of that for you so that you can focus on building apps quickly.
And if your app becomes a hit and demand increases - you can scale it up with a few clicks or let Bluemix do that for you automatically
Multiple Language Support
We built Bluemix for all developers — knowing that no two developers are exactly alike. Each has their own preferences for language, tooling, front-end frameworks, and the list goes on.
To this point, Bluemix supports multiple language runtimes out of the box (Java Liberty, Server-side JavaScript with Node.JS, and Ruby) and allow developers to “bring their own” languages from the community (i.e. PHP, Python, etc…).
Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs.
Tooling Options:
IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix.
Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line.
Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
Bluemix allows developers the flexibility to choose their own languages and tooling - but choice doesn’t stop there. We want to allow developers to compose their applications of whichever services, IBM created or otherwise, that work best for them, their organization, and their projects.
IBM Created Service Examples (full range of proven, industry leading capabilities):
SQL Database (DB2 relational database), Analytics Warehouse (Blu Acceleration powered), MQLight (message provider), Cloudant (IBM’s no-sql database), Watson Services (cognitive computing), Mobile Application Security, Push Notifications
Third Party Created Service Examples (competing or otherwise - note the colors):
Clear DB (MANAGED MySQL relational database), Cloud AMQP (MANAGED rabbit MQ message provider), MongoLab (MANAGED no-sql mongo db), Square (process mobile payments), Twilio (VoIP Calls, SMS & MMS sending/receiving)
Community Services (if open source works best for you):
mysql (MySQL open source db), rabbitmq (RabbitMQ open source message provider), redis (open source Key-Value store),
We know how important your existing on-premise and other cloud investments are to your business - so we’ve designed Bluemix to quickly, easily, and securely connect to them:
Secure Connector provides a simple mechanism for connecting to another system - be it on-site (behind a firewall) or in the cloud. If you have DataPower, Bluemix works with that as well.
The Standard (Cast Iron) Secure Connector is a simple software based connector that establishes a tunnel between BlueMix applications and the network on which it is installed, leveraging a secure (HTTPS) access that eliminates the need for a firewall port.
You can create REST APIs against endpoints you’ve securely connected to (i.e. an API that “GETs” customer information from a DB2 database on-premise)
CastIron Live (separate IBM SaaS product) Integration (future)
Data Orchestration (future)
Catalog of the custom APIs you’ve created that is in-line with existing service catalog (future)
Gain the visibility and control you need over your applications.
Understand how your apps are performing in real time with these key metrics
Uptime
Usage
Response time
Easy-to-use dashboards and integrated analytics-powered search capability help you find the root cause line of code quickly and easily.
Integrated log file analysis on a single tab that helps you to quickly identify errors.
Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications.
IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards:
Defense in depth
Each layer (in the stack on the right) is secured assuming that the layer above isn’t.
Intrusion protection/penetration testing
Data Isolation
Automated Patch Management
Your focus is on securing your applications. We provide you with the tools to do that.
SSO
AppScan
Scans your apps to detect vulnerabilities
If showing a live demo, this is where you would stop and deliver it.
Afterwards, transition to talking about use cases and specific customers who have realized significant value using Bluemix.
The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
and it works out in the world today for a number of use cases, specific customers, and for this demo I’m about to show you (optional).
We’ve seen more than 30,000 apps created in beta and have derived four key categories of use cases from that data.
*Reference key categories and a selection of bullets mentioned on the slide
Numerous companies have quickly realized a great deal of value using Bluemix.
*Reference customers and value delivered on slide
Transition to talking about pricing.
The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
And it works within your budget - free trial to start, free tier for every service, pay for what you use (and nothing more), get a discount with a subscription.
Bluemix’ pricing is just as flexible as many of the other capabilities we’ve discussed.
You can sign up for Bluemix in a matter of minutes
A 30 day free trial (no credit card required) allows you to experience all that Bluemix has to offer
A free tier for every service encourages further experimentation after the trial has ended
Once you’re ready to move forward with Bluemix, pricing is straightforward:
Pay as you go
Pay for what you use (runtimes/services) and nothing more
No commitment
Subscription
Pick a monthly commitment price and subscription term — receive a discount off of pay as you go rates
The theme throughout this presentation has been that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it JUST works.
ACTION: Start a free trial today - I can help you now!
www.bluemix.net