This document provides tips for using social media for business in Tallahassee, Florida. It discusses the most popular social media platforms used by "Tally Peeps" which include Facebook, Twitter, YouTube, Flickr/Vimeo, and Groupon/Living Social. It emphasizes using these platforms to share both meaningful content and silly content to engage customers. The document also stresses the importance of collecting email addresses and sending regular posts and emails to maintain consistency and build relationships with customers. It provides statistics on video and social media usage to emphasize opportunities for businesses. Finally, it discusses using hashtags, lists, sharing content and embedding profiles on various platforms and websites to expand a business's reach in the Tallahassee community.