Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

ONB2 Smartpitch 2014

240 Aufrufe

Veröffentlicht am

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

ONB2 Smartpitch 2014

  1. 1. BRIDAL STUDIO Bushwick, Brooklyn
  2. 2. OUR MISSION: To be a unique brand that creates contemporary Bridal attire by upcycling vintage fabrics and clothing for the earth conscience, youthful bride-to-be. Before After
  3. 3. WHO IS O-N-B-2? Old New Borrowed Blue - We design for the progressive „vintage loving‟ client with concerns for Carbon footprints and originality - We remain on trend with todays Women‟s RTW and Bridal Markets - Offer off the rack and made to order garments - Never Sacrifice Quality, Style or Beauty to be green Creative Director Erin Gabriella Startup Manager Loukman Lamany Production Assistant Michael Cohen
  4. 4. • Mass produced gowns are impersonal to its wearer with thousands of “cookie cutter” gowns being made daily • Wasteful production practices • The industry leaders tend to stick to dated standards of how a bride should dress • Not progressing at the same rate as of how wedding parties have changed • Offer a bit of history in each garment ie: heirlooms, vintage textiles, artistic value • Offer a variety of styles: Skirts, Pant Suits, Vests, and tops done in bridal fabrics with a bit of hipster edge • blending highly personalized service with superb tailoring skills and unique designs • Being inclusive and catering to all types of bridal Parties Issues Solutions THE CURRENT BRIDAL INDUSTRY
  5. 5. TARGET CUSTOMER • Lives an earth-friendly lifestyle • Identifies with the hipster culture • 18 to 39 year old people • primarily lives in the gentrified neighborhoods of Brooklyn : Williamsburg/Bushwick/Park Slope So Who is That Girl? *She loves guys with beards and girls with tattoos* *Has an appreciation for the arts and the process of ONB2 *She Uses social media daily
  6. 6. The Bridal Industry $70 billion dollar wedding industry The ECO Bridal Market Green movement (re/upcycled/ fair traded/ use of natural and organic fibers) Slow Fashion Movement (not mass produced/ couture/ works of art) estimated at $3 billion dollars in 2013 ONB2- 1st collection of 13 dresses is worth over $27,000 expecting net profit of $45,590 the first year MARKET  74,362 weddings in New York City alone (2012)  One in five engaged couples want their wedding to be eco-friendly  Which gives us over 14,000 potential customers  Growth rate of over 4% annually FYI
  7. 7. STOREFRONTRENTALS LIMITED O-T-R PRODUCTION COUTURE DIRECT SALES WEBSITE GROWTH AND DEVELOPMENTASKING  To handle all legal requirements to form an LLC  Launch and promote ONB2.COM  Complete and Launch our next season‟s collection  Secure a venue for Fashion Week -SS2015  Enter into October‟s NY International Bridal Market -2014 $15,000
  8. 8. Thank You