Disruptive Innovation in Higher Education
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The document discusses disruptive innovation in higher education. It argues that higher education can be "unbundled" by separating out different services like instruction delivery, learning content, career services, and assessment. This disruption process appeals to new types of customers by offering simpler, more affordable options without replicating the cost structure of traditional universities. Enablers of disruption include online education technologies and new business models that deliver value in different ways than traditional universities. The document advocates that policymakers and institutions embrace disruption by removing barriers, focusing on teaching and learning outcomes over inputs, and recognizing different types of institutions.
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Disruptive Innovation in Higher Education
- 7. Technology Enabler – Online Education 2003 – 10 % 2014 – 50 %
- 8. 2009 37% of all courses
- 9. Business Models – How Value is Delivered
- 15. Disruption Across Industries Merrill Lynch Charles Schwab Web-based financial transactions Financial Services ? ? ? Higher Education Most newspapers (except NY Times) Craigslist, Google Web-enabled markets Newspapers ATT, Ma Bell Sprint, Nokia Cell phones Telecommunications Travel Agents Expedia, Kayak Web-based booking Travel Incumbent Disruptor Technology Industry
Hinweis der Redaktion
- Noted technology author and Fast Company reporter, Anya Kamenetz, in her best selling book, DIYU : Edupunks, Edupreneurs and the Coming Transformation of Higher Education , provides a practical point view of on what colleges actually do that can be helpful in solving this affordability/value puzzle. She argues that while “higher education is not just an industry….from the students’ point of view colleges do provide a bundle of services. You crack a book or go to a lecture and learn about the world ; you go to labs, complete problem sets, and write papers, building a skill set ; you form relationships with classmates and teachers and learn about yourself ; and you get a diploma so that world can learn about you. Knowledge (in a field of study), practical skills, socialization, and accreditation.” [i ] [i] DIYU, Anya Kamenetz
- Disruptive Innovation plugged into new business models Allows organization to serve a job to be done in the lives of customers at this new lower price point or In a new way, far more convenient fashion without extra cost Plugging a disruptive innovation into an existing business model never results in transformation of the model; instead, the existing model co-opts the innovation to sustain how it operates. Important note: This means that the disruption of higher ed at public universities will need to happen at the level of state systems of higher education, not at the level of the individual institutions, which struggle to evolve.
- Di Questions college; Its processes where it happens What are its goals Assumptions Prestige goes to institutions that accept best students and do the best research Knowledge was scarce during the rise of America’s top universities and colleges which implied that research and teaching should be tightly coupled Online learning can allow learning to happen in various contexts, locations and times. Tightly structured program could add to success of those traditionally underserved Escape from policies that focus on credit hours and seat time to one that ties progression to competency and mastery. Onlinelearning can easily be embedded acationable assessments and allow student to accelerate past concepts and skills they understand and have mastered and instead focus their time where they most need help at the leove most appropriate for them.
- No incumbent has ever remained dominant in a market that has been disrupted.