2. PERSONALIZATI
ON
Customers have become
accustomed to
personalized
recommendations and
chatbots to help them
throughout their digital
shopping experience. As
new technology is
developed to further
personalize shopping,
3. PROGRESSIVE WEB APPS
• 73% of all eCommerce will be on
mobile devices. Many brands
opted to create eCommerce apps.
• Apps can cause a drop in sales
since consumers will leave
shopping carts once they were
prompted to download the app.
• A good way to create a smooth,
mobile shopping experience is to
create a PWA. A PWA is a website
that creates an app-like
experience but functions on any
web browser.
4. INTEGRATION OF
SOCIAL MEDIA
Brands can now use social
media to advertise products,
build brand awareness,
connect with consumers, and
most recently, sell products.
Almost every social media
platform now offers a
shopping platform for
5. CUSTOMIZED
PACKAGING
Customized packing is an
eCommerce must-have.
A recent study found that 72
percent of Americans are
influenced by package design.
When a brand uses custom
packaging, they become more
recognizable, ensure buyers
come back, and most
importantly, create an
opportunity for free marketing.
Customers are more inclined to
share products they purchased
6. VOICE SHOPPING
In 2017, only thirteen percent of
consumers used voice shopping,
but by the end of 2021, it is
predicted that 55 percent of
consumers will shop with their
voice.
To prepare, eCommerce brands
can make sure their website, and
app, are optimized to offer voice-
based navigation.
7. AI AND AR
Before the pandemic, Artificial Intelligence
(AI) and Augmented Reality (AR) were used
by retail brands to generate personalized
recommendations, answer questions with
chatbots, and provide a realistic look at a
product.
Now, it has replaced the physical store. Jon
Cheney, CEO of Seek AR firm, predicts the
use of AR by retail brands will continue to
grow even after the pandemic ends.
Once people experience shopping from
home with ease, they will no longer feel
8. VISUAL COMMERCE
Visual commerce refers to the use
of videos, interactive content,
consumer-generated media, and AR
to give consumers an in-person
experience of a product through the
internet.
Instead of only being able to view a
static image of a product,
consumers will be able to
experience the product before
9. FREE SHIPPING
If you do not already
offer free shipping,
now may be the time to
consider it for your
business. Consider
starting with a
minimum-spend free
10. GOING GREEN
Consumers have started to care
more about where their products
come from, what materials are used
to produce them, how they are
shipped, and the carbon footprint
they will leave behind. Instead of
blindly buying products, 65 percent
of consumers purposefully buy
products from brands that actively
11. PAY LATER
If you have been shopping online
lately, you might have noticed the
option to ‘pay-later’ or ‘pay in
installments’ popping up at
checkouts. Over the past few
months, more brands have
started to offer payment-delays
for even small purchases, and
12. THANKS!
Thanks for checking out this
slideshow!
Follow for more content, and if you’re
a business owner, let’s chat about how
we can save you money with no up-
front cost!
Louis.Fernandez@schooleymitchell.co
m
