Social Media Aktivitäten bei Lotus (Stand Mai 2010)

1. Anika Geisel
External Relations, IBM Software Group Germany
Social Media at IBM Lotus Germany
© 2010 IBM Corporation

2. How we started ...
Why?
– IBM has strict data privacy regulations
• Limited reach due to regular overall IBM campaigns (between 5.000 –
8.000 contacts by direct mail)
• Need to maximize the audience (customers, partners, opinion
leaders)
– Traditional ways of communications are not effective
enough
AND:
– Social Media is getting more and more important –
worldwide and in Germany
• In Germany: 11 Mio. unique visitors on facebook (Dez. 2009)
• German twitter users have an average age of 32 years (German
twitter study march 2009)
• ... Social Media also works for B2B in Germany*:
– B2B-decision makers spend 2h of their working time in the internet
– 85 % of all respondents have identified a future supplier via web.
– 40 % regularly look at internet forums for business reasons
– 28 % take active part in online conversations
*Study of Virtual Identity 2009 © 2010 IBM Corporation

3. How we started ...
Social Bookmarking
http://delicious.com/Lotus_DE
Presentations:
http://www.slideshare.net/lotus_de
German Notes User Community
(DNUG)
Feed Consolidation
http://connections.euluc.com
http://friendfeed.com/lotusde
IBM BlueBlog Platform on
ibm.com/de/blueblog
http://www.ibm.com/de/
Microblogging & News Push blueblog/
www.twitter.com/Lotus_DE
Facebook Fan Page Lotus
Germany
http://www.facebook.com/
Lotus.de
Lotus Notes Group,
Videos & Animations: other Special Interest Groups
www.youtube.com/user/IBMLotusDeutschland www.xing.com
© 2010 IBM Corporation

4. Facts and Figures
www.twitter.com/
Lotus_DE
– 1.767 follower since
March 2009
© 2010 IBM Corporation

5. Facts and Figures
www.youtube.com/user/IBMLotusDeutschland
– 5.500 channel views since March 2009
– 57 videos until now with IBMer, customers and business
partners
– First adaption in German magazines
© 2010 IBM Corporation

6. Facts and Figures
Lotus Blogs on EULUC
– Founded in April 2007
– Based on Lotus Connections
– About 1.200 „members“
– Lots of traffic (> 500.000);
huge rise of hits in 2009
© 2010 IBM Corporation

7. NEW social media-tools
Monthly social media monitoring report sent by mail
Lotus Knows Web Robot (Feb. 2010)
– Feed Aggregator consoldiatung all German language News Feeds
(Blogs, Twitter, external Blogs, Forums etc.)
– Allows access to external sites, but stays in front
© 2010 IBM Corporation

8. Lotus JamCamp 2010
first social media event hosted
by IBM in Germany
The Jam The Bus The Camp
April 14 – 24 April 17 – 23 April 23 - 24
Kicked off as keynote at Going on the road with Mixture of Barcamp/
re:publica 2010, 10 Bloggers and IBM'ers Open Space event and
continued at re:publica through Germany in normal event; high level
ind dedicated Jam room Lotus knows Look-and- keynote speakers giving
with IBM'ers, 10 days of feel. Stops at ideas to discuss; Parody
discussions with Blogosphere places, hitchhiker through the
dedicated hosts, fueled universities, customers Enterprise 2.0
by Bus tour etc.
Event Page & Connections Community
ibm.com/software/de/jamcamp
© 2010 IBM Corporation

9. Results:
Launch of IdeaJam at re:publica 2010
– 4 idea spaces:
• Smarter Work – Workplace of the future?
• Enterprise 2.0 and guidelines
• How are concrete benefits of using social
media?
• Social media marketing – hype or future
trend?
– About 100 contributors, more
than 90 ideas, 326 comments
and 422 qualified votes
© 2010 IBM Corporation

10. Results:
Jam Camp-Tour
– Great discussions inside the bus
and at the bus stops
– Videos of the tour by „BytheFire TV“
© 2010 IBM Corporation

11. Results:
Event
– Great and well-known keynote speakers
– Excellent feedback from all visitors via blogs, twitter and
in face-to-face-conversation
– 18 sponsors and partners
„Big companies like IBM have to be an example for others in terms of
the spirit and the inspiration of modern event communications formats.“
Martin Meyer-Gossner
„The positioning of the Lotus brand (where has it been the past years, by
the way?) among Bloggers, „Digital Somethings“ and companies dealing
actively with the changes caused by the web has been successful for
sure. The JamCamp in Ehningen has helped a lot in this regard with an
open and unconventional atmosphere that you wouldn't expect from a
big organisation within the IT industry.“
Oliver Zils
„The Lotus JamCamp in Ehningen was a serious and positive example for an event organized
by a company without the feeling of being exposed to marketing messages all the time. This
was another reason for the very good atmosphere throughout the event. The mixture of
attendees, partly with people already knowing the open space Barcamp concept and on the
other hand companies that didn't yet know this concept, has been positive as well.“
Tobias Glawe © 2010 IBM Corporation

12. Livestream and On Demand Videos
© 2010 IBM Corporation

13. 'JamCamp' in Social Media
April 03 until May 03 – 555 Mentions of JamCamp
●
April 22: 53 Mentions
●
April 23 / 1st day of Lotus JamCamp: 51 Mentions
Source: Radian 6 © 2010 IBM Corporation

14. #LJC on twitter
779 tweets for #ljc
April 01 until May 01 – 779 Tweets mentioning #ljc
●
April 23 / 1st day of Lotus JamCamp: 225 Tweets
●
April 24 / 2nd day of Lotus JamCamp: 134 Tweets
Source: t-crawl and TweetReach © 2010 IBM Corporation

15. Thank you!

16. Disclaimer
© Copyright IBM Corporation 2010
IBM Deutschland GmbH
IBM Software Group
IBM Allee 1
D-71139 Ehningen
Germany
Produced in Germany
All Rights Reserved
IBM, the IBM logo and Lotus are trademarks of International Business Machines Corporation in the United States, other countries or both.
Other company, product and service names may be trademarks or service marks of others.
References in this publication to IBM products and services do not imply that IBM intends to make them available in all countries
in which IBM operates.
The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the
completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind,
express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM
without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any
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representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement
governing the use of IBM software.
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