1. do they REALLY ‘Like’ me?
likes vs. engagement
#ILikeYou #TechPhx @Losama

2. do they REALLY ‘Like’ me? likes vs. engagement

3. Yes, but not the most important metric.
 How did you get the ‘Like’ and what are you doing with it?
– One night stand?
– Earning it?

4. One night stand – ‘Like’ & Leave

5. Earning it – Be social

6. Get engaged!

7. Make the Facebook Algorithm work for you

8. Make the Facebook Algorithm work for you
Get your score up!
Don’t post just to post… post to interact. What action are you looking for and
how does Facebook rank those actions?

9. Make the Facebook Algorithm work for you
 Sharing is caring!
 Sharing ranks higher
than comments and
Likes.

10. Make the Facebook Algorithm work for you
 A picture is worth a thousand words! - Videos and photos rank higher than links & text.

11. Make the Facebook Algorithm work for you
 Combine photos with links to help
drive traffic .

12. Make the Facebook Algorithm work for you
 Be consistent. Post often.

13. Make the Facebook Algorithm work for you
 Post and engage. Post and share.

14. Make the Facebook Algorithm work for you
 Make connections.

15. Make the Facebook Algorithm work for you
 Sooner or later you’ll hit a goldmine with your community!
More than 3.3 million people saw this post.

16. Make insights your B*tch
Talking About This – TAT - The number of people sharing stories about your page. These stories include liking your
Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you
posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
(Unique Users). Source: Facebook.com

17. Likes & Engagement
 ABC15 - 102,335 LIKES 12,365 Talking About This (TAT) = 12% engagement rate

18. Likes & Engagement
 12News - 38,070 LIKES 8,642 Talking About This (TAT) = 23% engagement rate

19. Likes & Engagement
 KREM2 News - 23,450 Likes – 27,654 TAT = 118% Engagement Rate

20. Likes & Engagement
 Businesses, find your benchmark!

21. Likes & Engagement
 Lets compare Coffee Shops
TAT
8,203
999
- 2 10 60 146 2 3 88 68
TAT

22. Likes, Engagement, Metrics = Business
 If you are social (utilize EdgeRank) and get to know your online
community/customers your ‘Likes’ will increase, your reach will increase and
your TAT will increase. This gives you more opportunities to market and connect
with your customers.
 If you understand how to measure utilizing Facebook insights and other 3rd party
metrics then you can test different marketing and sales strategies via social
media and see what’s working and not working. This in turn will affect your
bottom line.

23. Tweaks to the FB Algorithm
 You may need to set aside advertising money for Facebook to increase reach.
 If you’re doing good you’re getting 15-20% reach. Brands have been losing about
6.5% of their reach since the change.*
 However, from the examples in this presentation you can see it’s still possible to
have a big reach. So, stay engaged, stay social and then compensate with
advertising when needed.
 Promote the popular stuff!
*Source - Social media's algorithm and blues, Facebook, YouTube tweaks receive little fanfare, less protest By JOSH L. DICKEY

24. The end… well sorta… here’s my favorite resources & tools.
Facebook grade tool - EdgeRankChecker.com
Tracking URL’s – bitly.com
 Utilize – when posting links to your Website always use a URL shortener that
supplies metrics. This will allow you to get metrics on how many unique
and total people have clicked on your links.
 Why bit.ly? This is the one I use the most. It’s free and allows you to
customize the URL to your brand and per link. It also gives real-time metrics
and stores the data for you.
Facebook Contests & Sweepstakes – Woobox.com
Utilize – Facebook approved developer that you can use to conduct Facebook
Sweepstakes and Contests. User-friendly backend, great elements to make the
contest go viral, metrics that can be exported to excel, opt-in options for email
data capture.
 Why woobox.com? Small company, customer service beyond excellent, easy
to get a hold of developer to ask questions and get answers even on
customized contests. Very, very economical. Starts around $29/page per
month to run a contest.

25. The end… well sorta… here’s my favorite resources & tools.
Twitter Tools
 RetweetRank .com
 Topsy.com
 Trendsmap.com
These tools are great for measuring real-time topics/trends from around world and for
digging deeper on metrics such as mentions and Retweets (RTs) and even the number of
tweets posted from accounts. Retweetrank allows you to pull past data.
 Storify.com
Can be utilized to gather social media content from different platforms on a
particular subject or keyword.

26. The end… well sorta… here’s my favorite resources & tools.
Articles
 These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]
 CitySearch – Businesses using Facebook & Twitter
 Facebook rolling out option for fans to receive notifications about page posts
 Facebook Users Can Now Opt Into Page Notifications
 News Feed, EdgeRank and page posts: what’s really going on with Facebook?
 3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

27. do they REALLY ‘Like’ me?
likes vs. engagement
#ILikeYou #TechPhx @Losama