This document discusses how schools can use social media to engage constituents and market the school. It outlines several social media platforms like Facebook, Twitter, Flickr and YouTube and how schools can use them to connect with alumni, admissions inquiries, affinity groups and more. The document recommends building excitement through social media and deepening commitment by informing and engaging users. It also provides tips on syncing social media with a school's website, such as using share buttons and redirect pages, to encourage users to engage on both platforms.

1. Social Media and
Your School’s Site
Lorrie Jackson
Marketing Director
Lausanne Collegiate School
http:www.lausanneschool.com
ljackson@lausanneschool.com

3. why are we here

4. lausanneschool.com

6. Core Message

7. why social media

8. Where Users are in Control
• Share content (Digg, deli.cio.us)
• Publish content (Flickr, YouTube)
• Connect with others (Facebook, LinkedIn)

14. how to market with
social media

18. Alumni – Facebook personal profile

19. Alumni – Facebook group

20. Alumni – Facebook page

21. Alumni – LinkedIn

22. Alumni – another example LinkedIn

23. Admission– Facebook inquiry page

24. Admission – Facebook
accepted not yet
enrolled group

25. Admission – Enrolled not
matriculated

26. Affinity – Facebook

27. Affinity – Twitter

28. Affinity – Flickr

29. Affinity – You Tube

30. how to be successful

31. #1

32. #2

33. #3

34. Why Lorrie
has a job…

35. We Need…
• Online donation forms
• Online applications
• Easy-to-access forms
• Secure collaboration between
teachers/students
• And more…

37. how to sync up

39. Sports Community Want to learn more or find
and out what to do next
School Community
1. Builds
1. Deepens
excitement
commitment
2. Introduces
2. Informs and
school to new
engages its
audience
constituents
3. Creates buzz
3. Provides
substance
beyond the
style
Want to share what they’ve learned or
encourage others to do something

40. Social Media Want to learn more or find
and out what to do next
School Web Site
1. Builds
1. Deepens
excitement
commitment
2. Introduces
2. Informs and
school to new
engages its
audience
constituents
3. Creates buzz
3. Provides
substance
beyond the
style
Want to share what they’ve learned or
encourage others to do something

41. From Social Media to School Site
Facebook

42. From Social Media to School Site
Twitter

43. From School Site to Social Media
Share This Button

44. From School Site to Social Media
Dedicated web page with redirect

45. From School Site to Social Media
eNotify

46. From School Site to Social Media
News Manager

47. Good luck