Captain America Civil War

2. Captain America civil war
Directed by Anthony Russo and Joe Russo
Produced by Kevin Feige
Screenplay by Christopher Markus and Stephen McFeely
Staring
Music by Henry Jackman
Cinematography Trent Opaloch
Edited by Jeffrey Ford And Matthew Schmidt
Production Company Marvel Studios
Distributed by Walt Disney Studios and Motion Pictures

3. Captain America- civil war
Release date
May 6, 2016 (United States)
Released on a Saturday.
Running time 147 minutes
Country United States
Language English
Budget $250 million
Box office $1.153 billion

4. Anthony Russo and Joe Russo (directors) also
known for

5. Kevin Feige (producer) also known for
AFI Awards, USA
2009 Won
AFI Award Movie of the Year
Iron Man (2008)
Shared with:
Avi Arad
Gold Derby Awards
2015 Nominated
Gold Derby Award Motion Picture
Guardians of the Galaxy (2014)
Publicists Guild of America
2013 Won
Showmanship Award Motion Picture
2 awards 1 nomination

6. Christopher Markus and Stephen McFeely
(Screenplay )also known for

7. Starring
Chris Evans Robert Downey Jr
Scarlett Johansson Sebastian Stan
Anthony Mackie Don Cheadle
Jeremy Renner Chadwick Boseman
Paul Bettany Elizabeth Olsen
Paul Rudd Emily VanCamp
Tom Holland Frank Grillo
William Hurt
Daniel Brühl.
Teen choice award

8. Henry Jackman (music) also known for

9. Trent Opaloch (Cinematography) also
known for

10. Walt Disney Studios and Motion
Pictures
The total net worth of the Walt Disney Company at the end of the 2014
financial year was valued at 48.18 billion U.S. dollars.
Disney is the top grossing distributor of movies in America in the 1995-2016
time frame with more than 500 movies

11. Marvel studios
Marvel is a exclusively owned minor of The Walt Disney Company. The
Walt Disney Company is the top

12. Captain America civil war
pre production
Pre production image
comic strips- civil war
Film differs from comic.
Spoiler!!
In the comic captain America surrenders to iron man
In the film captain America wins

14. Posters
Different posters gives a different view depending on what hero's
side you are on. Caters to all target audience depending on
audiences view point.

15. Billboards
Large and high up makes them easy to see.
Stereotypical Captain America symbol and colours make the posters and billboards easy to
recognise.
Different types f billboards makes each one different gives a different view and perspective.

16. Production
The production was shoot on location in Atlanta, Georgia, which serves as the base for the film’s
production, as well as locations in Germany, Puerto Rico and Iceland.

17. Historical context
Captain America civil war is a sequel to 2011's Captain America: The First Avenger and 2014's Captain America:
The Winter Soldier
The films are based on and developed from MARVEL comics(founded as Timely Comics in 1939) which includes
characters such as Iron Man, Captain America, Thor, Ant-Man, Hulk, Spider-Man, and teams such as the
Fantastic Four
https://youtu.be/bcKWG0dxhLU

18. Marketing
Microwave popcorn bags with comic strips, a Kellogg's VR
expierence and an Audi commercial directed by the Russo brothers
are all a part of the $200 million in tie-in promotions.
Pizza Hut has debuted collectible boxes
Actors post behind the scenes images creates excitement
and promotes the film.

19. Marketing
• Limited-edition Pop Secret popcorn bags feature printed comic panels
with Avengers characters.
• Aimed at increasing the involvement of its fans. (team cap or iron man
created discussion amongst fans)
• Facebook campaign, Marvel released with two teaser videos showcasing
the participants on “Team Cap” and “Team Iron Man”.
• On Twitter, fans were invited to join one of the two teams in the movie by
tweeting either#TeamCap or #TeamIronMan

20. Online presence
Ahead of the film's release, there was a large digital push with campaign told
across Google, YouTube and Twitter, which will culminate in a massive online
vote: Team Captain America vs. Team Iron Man.
Gets fans involved
and exited for film
release.

21. Product placement income
In Captain America: Civil War, car manufacturer Audi paid a significant amount of
money to Marvel and Disney to get their vehicles in the movie.
During the chase scene in the underground parking lot in Berlin, the vehicles driven by
Black Panther and literally everybody else are all Audi's with the iconic four-ring
badge, and the camera frequently zooms in on it.

22. Product Placement
Tom Ford, The iconic fashion designer suits and boots for Tony
Stark and even gets an on-screen shoutout.
Harley-Davidson created two customized bikes, the Street 750
and Iron 883 that Winter Soldier and Black Widow rode in the
movie

23. Teaser
https://youtu.be/YWQUdhgbraU
Team Cap or Team Iron man
Links to plot line and the idea of iron man and captain America going against each other.
Gives target audience the freedom and opportunity to choose a side before film comes out.
Creates discussion of who audience thinks will win, before film release.

24. Trailer 1
https://youtu.be/FkTybqcX-Yo
Trailer 2
https://youtu.be/dKrVegVI0Us
27,568,469 views
74,483,050 views
Trailer reaction- https://youtu.be/OEc7eKvx450

25. Target Audience
Broad target audience of anyone who has interest in marvel/ hero's.
Is a follow on from marvels captain America winter soldier, film is likely to attract fans
and audience o that film as it is a sequel.

26. Merchandise
http://www.disneystore.co.uk/marvel/civil-war

27. Games

28. Box Office figures
As of July 24, 2016, Captain America: Civil War has grossed $406.8 million in
North America
$744.4 million in other territories
worldwide total of $1.151 billion

29. Awards
Teen choice award
Choice Movie Actor: Sci-Fi/Fantasy
Chris Evans, “Captain America: Civil War”
Choice Movie: Sci-Fi/Fantasy (#ChoiceSciFiMovie)
“Captain America: Civil War”