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Everything you ever
wanted to know about
MOOCs but were afraid
to ask
Lorna M. Campbell
What is Cetis?

•

Centre for Education Technology, Interoperability and

Standards http://www.cetis.ac.uk/

•

A national...
MOOC Hysteria by CogDogBlog, CC BY SA 3.0,
http://cogdogblog.com/2012/07/17/mooc-hysertia/
Li Yuan, http://blogs.cetis.ac.uk/cetisli/2013/06/25/moocs-and-higher-educationwhat-is-next/
© David
Kernohan, https://twitter.com/dkernohan/status/250889990828089344/photo/
Dave Cormier, http://www.quickmeme.com/meme/3uimla
Stephen Downes
© Stephen Downes, George Siemens, Dave Cormier, Rita Kopp, CC BY NC SA.
Ds106, http://ds106.us/
© Andrew Allingham,
http://blog.andrewallingham.info/2011/02/ds106-radio-design/
© Michael Branson Smith, http://www.michaelbransonsmith.net/blog/2012/
02/18/a-purely-unapologetic-piece-of-ds106-branding...
Sebastian Thrun
Andrew Ng and Daphne Koller
http://i0.wp.com/allthingsd.com/files/2012/04/Coursera.jpg
Fast Company,
http://www.fastcompany.com/3021473/udacity-sebastian-thrun-uphill-climb
© Mick Pope, http://natural-philosopher.blogspot.co.uk/2013/02/humanlearners-in-less-than-human-world.html
eLearning and Digital Cultures, https://www.coursera.org/course/edc
MOOCS and Open Education:
Implications for Higher Education
http://publications.cetis.ac.uk/20
13/667
The Maturing of the MOOC
https://www.gov.uk/government/
publications/massive-openonline-courses-and-onlinedistance-learnin...
Futurelearn, https://www.futurelearn.com/
OLDSMOOC, http://www.olds.ac.uk/
ocTEL, http://octel.alt.ac.uk/
#Phonar, http://phonar.covmedia.co.uk/
Key Issues

• Completion rates
• Accreditation
• Openness
• Relation to open distance learning providers
• Demographics
• ...
Completion Rates
MOOC Completion Rates: The Data
http://www.katyjordan.com/MOOCproject.html
MOOC Completion Rates: University of Edinburgh
http://www.katyjordan.com/MOOCproject.html
Accreditation
Udacity Blog, http://blog.udacity.com/2012/06/udacity-in-partnership-withpearson-vue.html
Badges? Certificates? What counts as success in MOOCs?
http://blogs.cetis.ac.uk/sheilamacneill/2013/03/25/badges-certifica...
“…because they are offering ‘courses’ to the
masses but they would never actually accept
these courses as credit at said e...
“I believe that radical innovations in higher
education must be accompanied by particularly
robust frameworks of accredita...
How open is open?
© Ann Aguirre, http://www.annaguirre.com/archives/2009/07/07/can-ofworms-redux/
“All of the issues around creating or using
OER, of getting faculty towards supporting
open access, of implementing interi...
OpenupEd, http://www.openuped.eu/
OER University, http://oeruniversity.org/
Relation to Online
Distance Learning
Providers
“There is a delusion that MOOCs will decrease
the costs of education for disadvantaged
communities, this is not true as di...
OpenupEd, http://www.openuped.eu/
Demographics
SciDevNet, http://www.scidev.net/global/education/news/survey-suggestsmoocs-are-failing-to-educate-the-poor.html
The MOOC Phenomenon: Who Takes Massive Open Online Courses and
Why? http://papers.ssrn.com/sol3/papers.cfm?abstract_id=235...
The Coursera student population tends to be
young, male, and employed, with a majority
from developed countries.”
- Christ...
I think it’s a challenge that [MOOC providers]
are going to face, to overcome cultural and
societal norms that are restric...
Business Models
and Disruptive
Innovation
Edakashun is brocken tumblr,
http://brokeneducation.tumblr.com/
Dinosaur Comics by Ryan North, http://www.qwantz.com/index.php
Followers of the Apocalypse by David
Kernohan, http://follo...
The Avalanche is Coming: Higher
Education and the Revolution
Ahead

http://www.ippr.org/publication/
55/10432/an-avalanche...
“We hope it’s enough money to get us to
profitability. We haven’t really focused yet on
when that might be."
- Daphne Koll...
Pedagogy
“Moocs as they were originally
conceived…were the locus of learning activities
and interaction, but as deployed by commerc...
“[Connectivism is] a somewhat flaky utopian
idea, a technological metaphor more than a
practical method, but it works with...
Learner Experience
Sheila MacNeill’s Cetis Blog:
http://blogs.cetis.ac.uk/sheilamacneill/ca
tegory/moocs/
How Sheila Sees IT:
http://howsheil...
Further Reading
Barber, M., Donnelly, K and Rizvi, S, (2013), The Avalanche is Coming, Institute for
Public Policy
Researc...
Further Reading
Department for Business Innovation and Skills, (2013), The Maturing of the
MOOC, BIS Research Paper Number...
Further Reading
Parr, C., (2013), Mooc creators criticise courses’ lack of creativity, Time Higher
Education, http://www.t...
Blogs
•
•
•
•
•

•
•
•
•
•
•

Alan Levine, CogDogBlog, http://cogdogblog.com/
Audrey Watters, Hack Education, http://hacke...
Licence

Open Scotland: Policies and strategies for opening up education in Scotland
by Lorna M Campbell, lorna.m.campbell...
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
Everything you always wanted to know about MOOCs but were afraid to ask.
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Everything you always wanted to know about MOOCs but were afraid to ask.

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Slides for a lecture on "Everything you always wanted to know about MOOCs but were afraid to ask" presented as part of Queen Margaret University's MSc in Professional and Higher Education, by Lorna M. Campbell, Cetis, using Adobe Connect on Thursday 5 December 2013.

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Everything you always wanted to know about MOOCs but were afraid to ask.

  1. 1. Everything you ever wanted to know about MOOCs but were afraid to ask Lorna M. Campbell
  2. 2. What is Cetis? • Centre for Education Technology, Interoperability and Standards http://www.cetis.ac.uk/ • A national UK technology advisory centre providing strategic, technical and pedagogical advice on educational technology and standards to funding bodies, standards agencies, government, institutions and commercial partners.
  3. 3. MOOC Hysteria by CogDogBlog, CC BY SA 3.0, http://cogdogblog.com/2012/07/17/mooc-hysertia/
  4. 4. Li Yuan, http://blogs.cetis.ac.uk/cetisli/2013/06/25/moocs-and-higher-educationwhat-is-next/
  5. 5. © David Kernohan, https://twitter.com/dkernohan/status/250889990828089344/photo/
  6. 6. Dave Cormier, http://www.quickmeme.com/meme/3uimla
  7. 7. Stephen Downes
  8. 8. © Stephen Downes, George Siemens, Dave Cormier, Rita Kopp, CC BY NC SA.
  9. 9. Ds106, http://ds106.us/
  10. 10. © Andrew Allingham, http://blog.andrewallingham.info/2011/02/ds106-radio-design/
  11. 11. © Michael Branson Smith, http://www.michaelbransonsmith.net/blog/2012/ 02/18/a-purely-unapologetic-piece-of-ds106-branding/
  12. 12. Sebastian Thrun
  13. 13. Andrew Ng and Daphne Koller http://i0.wp.com/allthingsd.com/files/2012/04/Coursera.jpg
  14. 14. Fast Company, http://www.fastcompany.com/3021473/udacity-sebastian-thrun-uphill-climb
  15. 15. © Mick Pope, http://natural-philosopher.blogspot.co.uk/2013/02/humanlearners-in-less-than-human-world.html
  16. 16. eLearning and Digital Cultures, https://www.coursera.org/course/edc
  17. 17. MOOCS and Open Education: Implications for Higher Education http://publications.cetis.ac.uk/20 13/667
  18. 18. The Maturing of the MOOC https://www.gov.uk/government/ publications/massive-openonline-courses-and-onlinedistance-learning-review
  19. 19. Futurelearn, https://www.futurelearn.com/
  20. 20. OLDSMOOC, http://www.olds.ac.uk/
  21. 21. ocTEL, http://octel.alt.ac.uk/
  22. 22. #Phonar, http://phonar.covmedia.co.uk/
  23. 23. Key Issues • Completion rates • Accreditation • Openness • Relation to open distance learning providers • Demographics • Business models and disruptive innovation • Pedagogy
  24. 24. Completion Rates
  25. 25. MOOC Completion Rates: The Data http://www.katyjordan.com/MOOCproject.html
  26. 26. MOOC Completion Rates: University of Edinburgh http://www.katyjordan.com/MOOCproject.html
  27. 27. Accreditation
  28. 28. Udacity Blog, http://blog.udacity.com/2012/06/udacity-in-partnership-withpearson-vue.html
  29. 29. Badges? Certificates? What counts as success in MOOCs? http://blogs.cetis.ac.uk/sheilamacneill/2013/03/25/badges-certificateswhat-counts-as-succeeding-in-moocs/
  30. 30. “…because they are offering ‘courses’ to the masses but they would never actually accept these courses as credit at said elite universities– in other words, there’s no way the University of Michigan is going to accept a certificate or badge of completion as credit toward one of its degrees, even if students pay for the privilege.” - Steven Krause Udacity joins Pearson in skipping this whole pesky “education” thing (and more complaining about MOOCs) http://stevendkrause.com/2012/06/04/udacity-joins-pearson-in-skippingthis-whole-pesky-education-thing-and-more-complaining-about-moocs/
  31. 31. “I believe that radical innovations in higher education must be accompanied by particularly robust frameworks of accreditation and credentialing in order to reassure the public. It’s all very well for evangelists to promote doit-yourself accreditation from the personal safety of CVs replete with reputable qualifications, but ordinary people want the ‘beef’ of proper recognition too.” - Sir John Daniel OERu Launches Worldwide http://creativecommons.org/weblog/entry/40361
  32. 32. How open is open?
  33. 33. © Ann Aguirre, http://www.annaguirre.com/archives/2009/07/07/can-ofworms-redux/
  34. 34. “All of the issues around creating or using OER, of getting faculty towards supporting open access, of implementing interinstitutional open source software communities – all collapse before the MOOC.” - Bryan Alexander MOOCs instead of open education by Bryan Alexander http://bryanalexander.org/2013/02/13/moocs-instead-of-open-education/
  35. 35. OpenupEd, http://www.openuped.eu/
  36. 36. OER University, http://oeruniversity.org/
  37. 37. Relation to Online Distance Learning Providers
  38. 38. “There is a delusion that MOOCs will decrease the costs of education for disadvantaged communities, this is not true as disadvantaged students need all the additional support provided by quality open and distance learning. MOOCs can result in massive rates of failure and disempowerment, for many, resulting in the experience of HE becoming a negative one.” - Yoram Kalman Business Models MOOCs and Disruptive Innovation by Yoram Kalman http://lornamcampbell.wordpress.com/2013/11/01/business-modelsmoocs-and-disruptive-innovation/
  39. 39. OpenupEd, http://www.openuped.eu/
  40. 40. Demographics
  41. 41. SciDevNet, http://www.scidev.net/global/education/news/survey-suggestsmoocs-are-failing-to-educate-the-poor.html
  42. 42. The MOOC Phenomenon: Who Takes Massive Open Online Courses and Why? http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2350964
  43. 43. The Coursera student population tends to be young, male, and employed, with a majority from developed countries.” - Christensen, et al The MOOC Phenomenon: Who Takes Massive Open Online Courses and Why? http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2350964
  44. 44. I think it’s a challenge that [MOOC providers] are going to face, to overcome cultural and societal norms that are restricting technology and education access. If we want MOOCs to empower open access, we have to figure out how we can get more women and girls to access them,” - Gayle Christensen SciDevNet, http://www.scidev.net/global/education/news/survey-suggestsmoocs-are-failing-to-educate-the-poor.html
  45. 45. Business Models and Disruptive Innovation
  46. 46. Edakashun is brocken tumblr, http://brokeneducation.tumblr.com/
  47. 47. Dinosaur Comics by Ryan North, http://www.qwantz.com/index.php Followers of the Apocalypse by David Kernohan, http://followersoftheapocalyp.se/education_is_broken/
  48. 48. The Avalanche is Coming: Higher Education and the Revolution Ahead http://www.ippr.org/publication/ 55/10432/an-avalanche-iscoming-higher-education-andthe-revolution-ahead
  49. 49. “We hope it’s enough money to get us to profitability. We haven’t really focused yet on when that might be." - Daphne Koller The New York Times, http://bits.blogs.nytimes.com/2013/07/10/courseraan-online-education-company-raises-another-43-million/?_r=0
  50. 50. Pedagogy
  51. 51. “Moocs as they were originally conceived…were the locus of learning activities and interaction, but as deployed by commercial providers they resemble television shows or digital textbooks with – at best – an online quiz component,” - Stephen Downes Times Higher Education, http://www.timeshighereducation.co.uk/news/mooc-creatorscriticise-courses-lack-of-creativity/2008180.fullarticle
  52. 52. “[Connectivism is] a somewhat flaky utopian idea, a technological metaphor more than a practical method, but it works with the strengths of digital technology, rather than against it—and MOOC designers should try to hew closely to the original model as much as possible.” - Michael Burnam-Fink Slate, http://www.slate.com/articles/technology/future_tense/2013/09/m oocs_need_to_go_back_to_their_roots.html
  53. 53. Learner Experience
  54. 54. Sheila MacNeill’s Cetis Blog: http://blogs.cetis.ac.uk/sheilamacneill/ca tegory/moocs/ How Sheila Sees IT: http://howsheilaseesit.wordpress.com/
  55. 55. Further Reading Barber, M., Donnelly, K and Rizvi, S, (2013), The Avalanche is Coming, Institute for Public Policy Research, http://www.ippr.org/images/media/files/publication/2013/04/avalanche-iscoming_Mar2013_10432.pdf Burnam-Fink, M., (2013), MOOCs Need to Go Back to Their Roots, Slate, http://www.slate.com/articles/technology/future_tense/2013/09/moocs _need_to_go_back_to_their_roots.html Chafkin, M., (2013), Udacity’s Sebastian Thrun, Godfather of Free Online Education, Changed Course, Fast Company Tech Forecast, http://www.fastcompany.com/3021473/udacity-sebastian-thrun-uphillclimb Christensen, G, Stienmetz, A., Alcom, B., Bennett, A., Woods, D., Emanual, E., J., ( 2013), The MOOC Phenomenon: Who Takes Massive Open Online Courses and Why?, Social Science Research Network, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2350964
  56. 56. Further Reading Department for Business Innovation and Skills, (2013), The Maturing of the MOOC, BIS Research Paper Number 130, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/ 240193/13-1173-maturing-of-the-mooc.pdf Kalman, Y., (2013), Business models, MOOCs and disruptive innovation, Open World, http://lornamcampbell.wordpress.com/2013/11/01/business-models-moocsand-disruptive-innovation/ Kruase, S., (2013), Udacity joins Pearson in skipping this whole pesky “education” thing (and more complaining about MOOCs), stevendkrause.com, http://stevendkrause.com/2012/06/04/udacity-joinspearson-in-skipping-this-whole-pesky-education-thing-and-more-complaining-aboutmoocs/ MOOCs@Edinburgh Group, MOOCs @ Edinburgh 2013: Report #1, Edinburgh Research Archive, https://www.era.lib.ed.ac.uk/handle/1842/6683
  57. 57. Further Reading Parr, C., (2013), Mooc creators criticise courses’ lack of creativity, Time Higher Education, http://www.timeshighereducation.co.uk/news/mooc-creatorscriticise-courses-lack-of-creativity/2008180.fullarticle Watters, A., (2013), Top Ed-Tech Trends of 2013: MOOCs and Anti-MOOCs, Hack Education, http://hackeducation.com/2013/11/29/top-edtech-trends-2013-moocs/ Yuan, L. and Powell, S., (2012), MOOCs and Open Education: Implications for Higher Education, Jisc Cetis Whitepaper, http://publications.cetis.ac.uk/2013/667
  58. 58. Blogs • • • • • • • • • • • Alan Levine, CogDogBlog, http://cogdogblog.com/ Audrey Watters, Hack Education, http://hackeducation.com/ Bryan Alexander, bryanalexander.org, http://bryanalexander.org/ Dave Cormier, Dave’s Educational Blog, http://davecormier.com/ David Kernohan, Followers of the Apocalypse, http://followersoftheapocalyp.se/ George Siemens, ELearningSpace, http://www.elearnspace.org/blog/ Martin Hawksey, MASHe, http://mashe.hawksey.info/ Martin Weller, The Ed Techie, http://nogoodreason.typepad.co.uk/ Sheila MacNeill, Sheila MacNeill’s Cetis Blog, http://blogs.cetis.ac.uk/sheilamacneill/category/moocs/ Stephen Downes, Stephen’s Web, http://www.downes.ca/ Steven Krause, stevendkrause.com, http://stevendkrause.com/
  59. 59. Licence Open Scotland: Policies and strategies for opening up education in Scotland by Lorna M Campbell, lorna.m.campbell@icloud.com of Cetis http://www.cetis.ac.uk is licensed under the Creative Commons Attribution 3.0 Unported Licence http://creativecommons.org/licenses/by/3.0/

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