2. A Wider Perspective:
Holistic marketing
believes that
matters”
The belief is that everything
should be looked at from a
broad and integrated
perspective
It considers all the
various stakeholders
When the resources of an
organization move towards a
common objective, survival is
easier in the hyper-
marketplace
Compiled by author from source: projectguru.in
5. Internal Marketing:
Helping employees make a powerful
and emotional connection to the
products and services of the
business:
Employees are internal customers; their satisfaction is
key to achieving the goals of customer satisfaction
Building a skilled and self-motivated workforce, where
everyone understands the philosophy towards
customer satisfaction
Seeks to maintain harmony among various marketing
functions and between other departments
Compiled by author from source: projectguru.in Image Source: Google Images
9. Relationship Marketing:
• Customers
• Employees
• Suppliers
• Financial institutions
• Regulatory bodies
Building
long-lasting
relationships
with various
parties
connected
to a business
Including:
Maintain regular contact
Keep reminding everyone of the brand
Repeat purchases demand a strong
relationship
Enhancing relationships over time
Compiled by author from source: projectguru.in Image Source: Google Images
11. Socially Responsible Marketing:
Marketing
should consider:
Ethics
Society
Laws
Environment
Marketing activities which are economically
profitable but socially harmful are restricted
Marketing should not adopt an irresponsible
behavior towards the society
Increasing popularity of corporate social
responsibility activities
Compiled by author from source: projectguru.in Image Source: Google Images
12. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com