Taking a look at the four components of holistic marketing: relationship marketing, integrated marketing, internal marketing and societal marketing.

1. HOLISTIC MARKETING
The Four Components

2. A Wider Perspective:
Holistic marketing
believes that
matters”
The belief is that everything
should be looked at from a
broad and integrated
perspective
It considers all the
various stakeholders
When the resources of an
organization move towards a
common objective, survival is
easier in the hyper-
marketplace
Compiled by author from source: projectguru.in

3. Four Main Components:
Holistic
Marketing
Internal
Marketing
Relationship
Marketing
Integrated
Marketing
Socially
Responsible
Marketing
You can think of this as different levels,
physical, emotional, mental and spiritual
All human beings are multi-dimensional
We have conscious and unconscious
aspects, rational and irrational aspects
Compiled by author from source: thedma.org

4. Internal Marketing
Treating Employees Like Customers

5. Internal Marketing:
Helping employees make a powerful
and emotional connection to the
products and services of the
business:
Employees are internal customers; their satisfaction is
key to achieving the goals of customer satisfaction
Building a skilled and self-motivated workforce, where
everyone understands the philosophy towards
customer satisfaction
Seeks to maintain harmony among various marketing
functions and between other departments
Compiled by author from source: projectguru.in Image Source: Google Images

6. Integrated Marketing
Creating a Unified Experience

7. Integrated Marketing:
Unified
&
Seamless
Sales
promotion
Advertising
Public
relations
Direct
marketing
Social media
Based on the proposition that rather than utilizing
individual marketing activities, create one
integrated marketing program
The program seeks to communicate and deliver
better value for customers
It is about designing an effective marketing mix,
executed well, to derive synergy
Compiled by author from source: projectguru.in

8. Relationship Marketing
Building Lasting Relationships

9. Relationship Marketing:
• Customers
• Employees
• Suppliers
• Financial institutions
• Regulatory bodies
Building
long-lasting
relationships
with various
parties
connected
to a business
Including:
Maintain regular contact
Keep reminding everyone of the brand
Repeat purchases demand a strong
relationship
Enhancing relationships over time
Compiled by author from source: projectguru.in Image Source: Google Images

10. Socially Responsible Marketing
Responsibility is not only limited to customers

11. Socially Responsible Marketing:
Marketing
should consider:
Ethics
Society
Laws
Environment
Marketing activities which are economically
profitable but socially harmful are restricted
Marketing should not adopt an irresponsible
behavior towards the society
Increasing popularity of corporate social
responsibility activities
Compiled by author from source: projectguru.in Image Source: Google Images

12. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

13. SOURCES CITED:
• Agarwal, Ankita. "Concept of Holistic Marketing." Knowledge Tank. N.p.,
23 Oct. 2012. Web. 22 Nov. 2016.
<https://www.projectguru.in/publications/concept-of-holistic-marketing/>.
• "Integrated Marketing Definitions." Thedma.org. N.p., 2016. Web. 28 Nov. 2016.
<https://thedma.org/membership/member-groups-communities/integrated-
marketing-community/integrated-marketing-definitions/>.
• "Principles of Marketing: Fourth European Edition." Pearson:. N.p., 2005. Web.
22 Nov. 2016.
<http://s1.downloadmienphi.net/file/downloadfile8/148/1372857.pdf>.