1.
Marketing Nonprofits
Strategies and Challenges

2.
Nonprofit Marketing Strategies:
What is it?-
It's not
about
having or
not having
a profit
The term
"nonprofit"
leads to some
confusion of
what
charitable
outfits do
What makes it a
nonprofit?
Nonprofits pursue public benefit
purposes granted under federal and
state law
The mission is to undertake activities
whose goal is not primarily for profit
No person owns shares of the outfit
or interests in its property
Compiled by author from source: thebalance.com

3.
Nonprofit Marketing Strategies:
Nonprofit Versus Not-for-Profit-
Not-for-profit:
Neither is
allowed to
make a profit
Both are
regulated
differently
from for
profit
companies
Income made
by a not-for-
profit may be
issued to its
members
i.e., Can pay
trip expenses
for a member
who helped
raise funds
Nonprofit:
"nonprofit“- A group whose
operations/products are not
aimed at making a profit
Income made by a nonprofit
must be returned to the
company to reach the goals
for which it was created
Compiled by author from source: investopedia.com

4.
Nonprofit Marketing Strategies:
Pros Vs Cons-
Benefits:
You exist as a legal entity and retain a
mission and identity that tops the interests
of any individual associated with the entity
Non-profit groups that qualify for 501(c)(3)
status are exempt from paying corporate
income tax
Provides an indemnification clause, which
guards against personal liability from legal
judgments, debts, penalties and fines
Disadvantages:
The cost of filing for incorporation and tax
exemption can be steep; financials,
expenses and salaries are public domain
It requires lawyers and accountants and
there are many complicated regulations
One major disadvantage is the expense of
setting up
Compiled by author from source: smallbusiness.chron.com

5.
Nonprofit Marketing Strategies:
Types-
501(c)(1) - Corporations
Organized Under Act Of
Congress, Such As Federal
Credit Unions
501(c)(3) - Religious,
Educational, Charitable,
Scientific, And Literary
Organizations
501(c)(4) - Civic Leagues,
Social Welfare
Organizations, And Local
Associations Of Employees
501(c)(6) - Business
Leagues, Chambers Of
Commerce, And Real
Estate Boards
Compiled by author from source: study.com Image Source: Google Images

6.
Nonprofit Marketing Strategies:
Characteristics-
Instead of
seeking profits
for profit’s-
sake, nonprofit
organizations
have a mission
Purpose – Revenue
must exceed expenses
Ownership – Owned by
the public
Control – Exercised by a
governing board of
directors, or trustees
Accountability –
Accountable to the
public
Compiled by author from source: thebalance.com

7.
Nonprofit Marketing Strategies:
Nonprofit Marketing-
Activities and strategies used
by a nonprofit that are
designed to spread the
message about the nonprofit
To solicit donations and call
for volunteers
The development of a media
campaign to expose the
organization to an outside
audience
Involves the creation of
logos, slogans and copy
Compiled by author from source: investopedia.com

8.
Nonprofit Marketing Strategies:
Campaign Approach-
The Marketing Approach is
Similar:
i.e. Identify its target
market
Develop marketing
materials
Determine the objectives
the campaign should meet
Use The Four P’s:
Product
Placement
Pricing
Promotion
Compiled by author from source: investopedia.com

9.
Nonprofit Marketing Strategies:
Marketing Vs. Development?-
Marketing: Development:
 The promotion of the exchange of
goods or services at a mutually
agreeable price
 It involves a tangible, reciprocal
transaction between a seller and a
buyer
 The process nonprofit
organizations use to secure
financial support and advance their
missions
 It involves a transaction between a
donor and an institution that is
based on intangibles, like faith and
trust

10.
Nonprofit Marketing Strategies:
Major Marketing Tasks-
The nonprofit
organization
manager's
three major
marketing
tasks
Realistic
marketing and
planning
enables outfits
to greatly
improve
operations
Resource
Attraction
Resource
Allocation
Persuasion
Compiled by author from source: questia.com Image Source: Google Images

11.
Nonprofit Marketing Strategies:
Vision & Mission-
Marketers should
seek to tap the
marketplace and
also to advance a
charitable mission
Nonprofit
marketing
efforts are
driven by a
dual purpose
Marketing tends
to focus
foremost in
mind the result
of its efforts —
money
It should not be forgotten that
the donors care more about what
is proposed to accomplish with
the money
Ultimately, it is grounded in the
organization's vision and mission,
and in the ways these things
resonate with the donors' values
and goals
Compiled by author from source: develop-net.com

12.
Nonprofit Marketing Strategies:
Corporate Support-
Corporations often look
for nonprofit groups that
serve the same
populations as they serve
Corporate donations
usually are larger than
most private funds
Corporate sponsors can
request a mention in your
marketing material
i.e., An eye doctor might be a good
philanthropic partner with an
organization that advocates for the blind
Offer to place banners at a workshop or
conference, touting your sponsor's name
Give corporate donors free space in your
newsletter or conference program
Compiled by author from source: smallbusiness.chron.com Image Source: Google Images

13.
Nonprofit Marketing Strategies:
Events-
Tournaments & Events:
Create an annual event that supporters
can look forward to each year
Consider other sporting events as well,
such as a marathon or bike races
Sell things, conduct an auction, host a
lunch or dinner and solicit additional
donations during the eventGreat crowd-
pleasers that
draw avid
athletes
Compiled by author from source: smallbusiness.chron.com Image Source: Google Images

14.
Nonprofit Marketing Strategies:
Low Cost Fundraising-
Donation
Drives
Raffles
Bake
Sale
Car
Wash
All you need is a space where individuals
can drop off donations
You can either give away prizes or half
of the raffle pot
Ask members of your nonprofit to each
bring a pastry to use in the bake sale
Many businesses allow nonprofit
organizations to use their parking lots to
hold car washes
Compiled by author from source: smallbusiness.chron.com

15.
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

16.
Sources Cited:
 Burgess, Mary. "What Is the Difference Between Non-Profit & Not for Profit?" EHow. Demand
Media, n.d. Web. 07 Sept. 2016. <http://www.ehow.com/info_7991949_difference-between-
nonprofit-not-profit.html>.
 Cozad, Michael. "Not-For-Profit Organizations: Types & Examples." Study.com. N.p., n.d.
Web. 17 Nov. 2016. <http://study.com/academy/lesson/not-for-profit-organizations-types-
examples.html>.
 "The Difference Between Public & Private Non-Profit Organizations." Small Business. N.p.,
n.d. Web. 15 Sept. 2016. <http://smallbusiness.chron.com/difference-between-public-
private-nonprofit-organizations-26366.html>.
 Fritz, Joanne. "What Is a Nonprofit Vs. a For-Profit Business?" The Balance. N.p.,
5 June 2016. Web. 17 Nov. 2016. <https://www.thebalance.com/how-is-a-nonprofit-
different-from-for-profit-business-2502472>.
 Jungbok, Ha By. "Marketing Strategies for Nonprofit Organizations." "" by Jungbok, Ha. N.p.,
n.d. Web. 15 Sept. 2016. <https://www.questia.com/library/journal/1P3-
3827887561/marketing-strategies-for-nonprofit-organizations>.

17.
Sources Cited:
 Logan, Emily. "4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat
Them)." HubSpot Blog Homepage | Marketing, Sales, and Agency Content. N.p., 4 Jan. 2016.
Web. 30 Nov. 2016. <http://blog.hubspot.com/marketing/challenges-facing-nonprofit-
marketers-in-2016>.
 Marketing Is Different in the Not-For-profit World. N.p., n.d. Web. 15 Sept. 2016.
<http://www.develop-net.com/articles/marketing-is-different-for-non-profits.html>
 Readings, Leah. "5 Nonprofits With Successful Content Marketing Campaigns - Capterra
Blog." Software Buying Tips and Advice for Businesses: Capterra Blog. N.p., 18 Sept. 2015.
Web. 17 Nov. 2016. <http://blog.capterra.com/nonprofits-successful-content-marketing-
campaigns/>.
 Root. "Nonprofit Marketing." Investopedia. N.p., 2010. Web. 07 Sept. 2016.
<http://www.investopedia.com/terms/n/nonprofit-marketing.asp>.
 Sadiq, Basil. "8 Tips For Establishing Your Nonprofit On Social Media." Engaging Volunteers.
N.p., n.d. Web. 21 Nov. 2016.
<http://blogs.volunteermatch.org/engagingvolunteers/2016/05/10/8-tips-for-establishing-
your-nonprofit-on-social-media/>.