1.
Socially Responsible
Marketing:
Making a Strong Connection

2.
Socially Responsible Marketing:
Encourage Brand Loyalty-
75% of Americans think
brands should implement
better strategies in order to
encourage brand loyalty
So what is it that encourages
them to stick by a product,
and what lessons can we
learn from them?
Today, consumers may be split on
aspirations
What makes a strong connection
with one mind-set about social
values may antagonize the other
and simply fail to resonate
Compiled by author from source: convinceandconvert.com- ama.org

3.
Socially Responsible Marketing:
Impact on Society-
 Socially responsible practice means
companies should base policies on
a consumer perspective
 Not only will the marketer discover
the customers’ needs, they will
look at their plans as if they were
the users
Providing goods
consumers want
Gaining feedback for
improvement
Giving back to their
communities
Compiled by author from source: cleverism.com

4.
Socially Responsible Marketing:
Main Benefits-
Moral Marketing Compass
Win-Win Marketing
Keeps Marketing Legal
Goodwill
Improved Quality of Recruits &
Increased Retention
Compiled by author from source: cleverism.com Image Source: Google Images

5.
Socially Responsible Marketing:
Sustainability Issues-
For a variety of
reasons, it’s
not easy to
know what kind
of impact
companies are
really having
Corporate
sustainability is
a business
approach that
creates long-
term consumer
and employee
value
 Companies invest heavily in
creating a positive public image,
which may or may not be
accurate
 There is no universal agreement
on what “positive impact” really
means
 Many companies do “good” in
some areas, while causing harm
in others
 Companies self-report on
sustainability, and are not always
transparent
Compiled by author from source: ssir.org

6.
Socially Responsible Marketing:
Corporate Sustainability-
Getting educated, adopting standards,
and building more of a sustainability
mindset into their practices and
company cultures
Leaders should set aggressive goals—
and enact policies that will achieve
those goals
Compiled by author from source: ssir.org
Consumers want
support between a
sustainability goal,
and business
behaviors
How can boards and
executives increase
the velocity and
depth at which they
engage these issues?

7.
Socially Responsible Marketing:
Issues Faced-
Irresponsible Market Research
Selecting Specific Market
Audience
Unethical Advertising and
Promotion
Dealing with competitors
Pricing strategies
Cold calling
Weeding out
consumers
considered less
than idealMaking false
claims
Bait pricing
Predatory pricing
Labeling that shapes
undesirable beliefs
and attitudes
Compiled by author from source: cleverism.com

8.
Socially Responsible Marketing:
Unethical Marketing-
Exploitation
Spam
Bad mouthing Competition
Misleading Advertisement and
Information
Philanthropic gestures for PR
Using scare tactics and hard sell
Flooding a customer’s voicemail,
mailbox, email
Focus on the value and benefit of
your product
Exaggerated claims or dishonest
promises
Giving to charities solely for a tax
write off
Compiled by author from source: cleverism.com

9.
Socially Responsible Marketing:
Brand Loyalty Hurdles-
Increasingly, brands face a tough environment for making
relevant connections
Most
consumer
values
differ; the
marketing
strategies
will have
to differ
Consumers are bringing social values with
them to the marketplace
Respecting diversity as a way of
accommodating consumers will be difficult
whose social values lean toward conformity
and respect for authority and rules
Compiled by author from source: ama.org

10.
Socially Responsible Marketing:
Creating an Ethical Plan-
Monitor Trends
and Shifts in
Society’s Values
and Beliefs
Forecast the
Long-term Effects
of Your Decisions
Focus the Most
Costly Efforts on
Your Target
Market
Define what is ethical marketing for your
firm
Decide which branch of ethics you will
apply
Determine how the approach will be
implemented
Discuss areas that will be included as part
of the program
Analyze and assess the cost to the company
and compare this against the benefits
Compiled by author from source: cleverism.com

11.
Socially Responsible Marketing:
Merging Ethics & Marketing-
 Your customers, the press, and all
those watching will be impressed
 Don’t undervalue the impact of
responsible marketing for instantly
gratifying increase
 Marketers should voice their
concerns when there is an
unethical practice
Do Good-
Not Just
Look Good
Consider long
term effects,
not short term
gains
Speak up
about policies
that do not
reflect your
ethics
Compiled by author from source: cleverism.com

12.
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

13.
Sources Cited:
 "How Values Affect the Voting Process and Customer Brand Loyalty." How Values
Affect the Voting Process and Customer Brand Loyalty. N.p., n.d. Web. 28 July
2016. https://www.ama.org/publications/MarketingNews/Pages/voter-values-
customer-brand-loyalty-.aspx
 "Social Responsibility & Ethics in Marketing." Cleverism. N.p., 2015. Web. 09 Aug.
2016. https://www.cleverism.com/social-responsibility-ethics-marketing/
 What Makes Customers Loyal to Brands?
http://www.convinceandconvert.com/customer-experience/what-makes-
customers-loyal/
 "The Wild West of Measuring Corporate Sustainability (SSIR)." The Wild West of
Measuring Corporate Sustainability. N.p., n.d. Web. 16 Aug. 2016.
http://ssir.org/articles/entry/the_wild_west_of_measuring_corporate_sustainabili
ty