4. Purpose
This Is Done By Helping Realtors:
Increase Market Visibility
Increase Top Of Mind Recall w/ Prospects
Generate More Leads and Referrals
Win Competitive Listing Presentations
5. What It Is:
Five Great Services In One
•24-Hour Real Estate Channel
Homes For Sale NW Ohio and SE Michigan, Organized
By Neighborhood
•Video On Demand Service
Watch Any Show, Any time.
•Real Estate Web Search w/ Listing Video
•Curb Search Mobile Web
•Web Video Hosting & Syndication
6. The Myth We Destroy:
“ADVERTISING Does Not Sell Houses”
It’s True That Only 2% of Houses
Are SOLD by a Real Estate Ad.
7. The Myth We Destroy:
“But Advertising Does…”
Make The Phone Ring
Get More Showings
Help You Stand Out From The Competition
Help You Satisfy Sellers Desires
Help You Meet Buyers
8. Another Myth Debunked
I Can’t Afford To Advertise!
Or Only Big Companies Can Afford To Advertise
9. Advertising Works
Consider Who Advertises:
Large Companies
Successful Companies
Companies That Want To Grow
10. Consider Economic Reality:
Large Companies Don’t Have Money To Waste
Large Companies Have Cash To Invest In Growth
Perspective:
19. Advertising Round Table
Let’s Pretend For a Minute: What If….
Your Ads Were Only Paid When A House Sells?
Advertising Was Free if the House Didn’t Sell?
20. But First….
The Tease Is Over : )
Details To Come In A Few Minutes:
But First: Let Me Share About The Service:
21. Something Old, Something New
What’s Old
24-Hour Digital Cable Real Estate Channel
Reaches Up to 70,000 Homes
22. Something Old, Something New
What’s Old
Companion Web Site Most Advertised In Town
Basic Web Ads Free At www.HomeFinder100.com
Web Site Features ALL Listings By ALL
Participating Agents At All Participating Brokers
Optional Upgrade to SPONSORED LISTING,
Adds Agent Photo, Phone to Basic Web Ad, And TV Ad, VOD, Web Video too
23. Something Old, Something New
What’s New?
WT05 HomeFinder Showcase
Best Of HomeFinder Channel 100
24. WT05 HomeFinder Showcase
The Best Of HomeFinder Channel 100
Sunday Mornings, 8 AM to 9 AM ~ Cable Channel 5
•Available to ALL CableSystem Subscribers
•Does NOT require digital service
•Does NOT require a cable box of any kind
•Reaches 1520,000 Homes (2x HomeFinder Channel 100)
25. What’s New ?
Web Site Updates
Easier To Use
More Online Video
Success Stories ~ Buyer / Seller Tips
26. Three Screen Multimedia “SYNDICATION”
1. TV Syndication ~ Two Channels, Ch 100 + WT05 Ch 5
2. Easy Web Video, with YouTube.com
For Your Realtor.com Tour, Facebook, Blog, Web Site
3. Smart Phone Mobile Web Syndication: “CURB
SEARCH”
What’s New ?
35. If You Haven’t Heard
TV Rates from $50 / month, 2 mo minimum, cancel w 30 days notice
Life of Listing $249
You and a Friend get a Free TV Ad if you refer a Danbery Agent to
join the free part of our program
Volume Discounts ~ Save 10% when sponsoring 4-6 listings or
save 20% when sponsoring 7-9 ads
Market Star Program ~ Half Price ~ commit all your listings (ask for details)
37. Advertising Round Table
What If:
Advertising Were Easier?
Advertising Could Be Paid When House Sells?
Advertising Was Free if the House Didn’t Sell?
38. Traditional Marketing
Buy Now ~ Pay Now
A mistake in the ad? Too Bad. Pay Up!
We don’t care if it ever sells
It’s better for us if it doesn’t – you have to
run more ads that way! Hmmmm….
Times Are Tough? Raise Prices!
39. The Channel 100 Difference
We WANT You To Succeed
We WANT The House To Sell
Think About It…
The Faster The House Sells,
The Better It Is For Both of Us!
40. Doing Business YOUR Way
New “PAY AT CLOSE” Program
DOES BUSINESS “YOUR WAY”
41. Doing Business YOUR Way
NEW PAY AT CLOSE PROGRAM
DOES BUSINESS “YOUR WAY”
You don’t get paid until the house sells
You never get paid if the house doesn’t sell
You do the work first and get paid later
42. PAY AT CLOSING (PAC)
Agent and Broker Sign PAC Program Agreement
Invoice Copy To Broker For Permanent File Until Close
After Closing, Broker Pays Us (From Agent Split)
43. PAY AT CLOSING (PAC)
Pricing: Upcharge Normal Rates By 50%
Because We Wait 6 -18 Months To Get Paid
And We CANCEL CHARGES for Homes That Don’t Sell.
44. PAY AT CLOSING (PAC)
Now Advertising Is A No Risk Investment...
If You Don’t Pay For the Ads
on Houses That Don’t Sell
YOU CAN’T LOSE!
45. PAY AT CLOSING (PAC)
TELEVISION IS POWERFUL!
While the Doubters Doubt ~ You Stand Out
46. Believe….
A Better Way To Sell A House!
Value Added Services Help You Win
More Listings, Higher Commissions
Satisfied Sellers Don’t Expire
More Visible Homes Get More Showings
More Visible Agents Sell More Homes
Agents On TV Get More Referrals
47. PAY AT CLOSING (PAC)
To Get Started:
Just Call Our Help Desk:
419-724-7246
We Make Television Affordable,
And Online Marketing Easy!