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Customer Behavior | Marketing | Consumer Behavior
1.
Submitted By: Group 6 Lavish
Khurana Lokendra Singh Rathore Mehak Kaul Navlika Sinha Nikita Sharma Simranjeet Kaur Yash Kanchan Zahid M Jamal Submitted to: Professor Semila Fernandes Consumer Behavior
2.
CONSUMER DECISION PROCESS The
Five Stage Model
3.
4.
Consumer Decision Making
5.
Internal Factors affecting consumer
decision External factors affecting consumer decision
6.
Consumer Survey
7.
Consumer Survey
8.
Consumer Survey
9.
Situation in which
buyer is placed • Cognitive • Effective • Conative
10.
Maslow law
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