Presentation delivered @ the AAM Annual Conference 2013 in session entitled "Is it working?: evaluating the success of mobile apps" with Matthew Fisher, Nancy Proctor & Matthew Petrie.
See Matthew Fisher's presentation here: http://www.slideshare.net/nightkitcheninteractive/is-it-working
All icons used in the presentation are from The Noun Project and are Public Domain or CC0. The following icons are attributed under the CCBY license:
Museum by Joris Hoogendoorn
Camera by Stanislav Levin
Survey Connie Shu
Speech Bubble Convoy Interactive
Social Media by Joris hoogendoorn
Happy, Neutral, Sad & Shocked by Austin Condiff
Newspaper by John Caserta
Earth by Francesco Paleari
Person by Paulo Sá Ferreira - Purple Matter
Money by Luis Prado
Code by Brennan Novak
Speaker by Harold Kim
Film by Björn Wisnewski
Database by Anton Outkine
Bullet by Brent Maxwell
Cliff Warning by Luis Prado
Computer by Alyssa Mahlberg
4. Elwood Haynes & America's First Car, 1894!
Why was the first car
designed like this?!
5. Elwood Haynes & America's First Car, 1894!
So what is the horse & cart of the app?!
When we make a new platform, we build with all
the limitations of the previous platform.!
6. The audio guide. It is a device the visitor borrows,
audio only & narrowcasting.!
9. 1.5
2.5
3.5
4.5
To make accessible additional
interpretive content.
To diversify the institution's
public programmes.
As the primary
interpretation tool.
To facilitate access to opening
times / visit information.
To enable visitors to 'keep-in-touch'
with the institution.
To satisfy demand.
To raise the profile
of the institution.
To provide a more
interactive experience.
To attract new visitors
to the institution.
As a foreign
language provision.
As part of institution's
experimentation in engaging visitors.
To facilitate way-finding.
To keep-up with
current museum practices.
To generate revenue.
To provide better access for
visitors with special needs.
Specific funds were made
available for a mobile project.
Not Important Very Important
museums’ #1
objective for mobile
= experimentation!
10. Two perspectives for evaluating mobile: the visitors
perspective and the museum’s perspective.!
18. 0
2.6
5.2
7.8
10.4
13
Ensuring the mobile experience
supported the institution's mission
Securing cross-departmental
buy-in / support
Designing the
mobile experience
Selection of the content
Production of the content
Identifying the most
appropriate technology platform
Selecting the appropriate
vendor / implementation partner
The technical development
of the experience
Encouraging take-up / usage
of the mobile experience by visitors
Evaluating the success
of the mobile experience
Keeping the experience
up-to-date
The resources required to
implement the mobile experience
The resources required to
sustain the mobile experience
Least challenging Most challenging
Yes, currently using mobile
No mobile, but have plans to
No mobile, and no plans to
Vendor or Researcher
Challenges of mobile!