Design Thinking – Insightful Quotes
from Women in the Design Industry about Design

“Design is the search for
a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.” –Valerie Pettis

“Awell-designedtextwillseem
weightlessafteratime;theinitial
feelofthebookfadesawayasthe
mindbecomesengrossedinthe
words.”–ManyBrown

“I’m convinced that without bad
design, the world would be a far less stimulating place; we would have nothing to marvel over and nothing to be nostalgic about.” –Carrie Phillips

“You have to go outside
your comfort zone. Andy Warhol said ‘say yes to everything’.” –Cynthia Rowley

“Many desperate acts of design
(including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.” – Noreen Morioka

“Anyone who says you can’t
see a thought simply doesn’t know art.” – Wynetka Ann Reynolds

“Have a plan, but be
willing to deviate from it if awesome opportunities arise. While it’s important to think about your future and what you want to be doing in 5 years, don’t let that plan be so concrete that you ignore opportunities around you.” –Cynthia Rowley

“Design is intelligence made visible.”
– Alina Wheeler

Design is as much an
act of spacing as an act of marking.” – Ellen Lupton

“Don’t design for everyone. It’s
impossible. All you end up doing is designing something that makes everyone unhappy.” –Leisa Reichelt

“For me, design is like
choosing what I’m going to wear for the day – only much more complicated and not really the same at all.” – Robynne Raye

“Design is one of the
few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs.” – Debbie Millman

“Waste is a design flaw.”
– Kate Krebs

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