Local businesses need to start taking advantage of Facebook videos like the big businesses out there. But there's a trick to it - you can't just make video ads for the sake of pushing video content out there. We share our tips on how small businesses should design their video advertising to grab Facebook engagement, spread awareness of their brand, and convert new customers!

1. Facebook Video: How Local
Business Can Design Ads That Work

2. Facebook videos received more
than 80% of video all interactions in
December 2014!
How can local business tap that
market?

3. Fact
The Facebook algorithm currently
prioritizes videos to make up 30% of
the News Feed
http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015/

4. The secret to
Facebook video ad success?
Big brands design videos specifically
for Facebook! Lexus created
1,000 ads in a
recent
campaign!

5. Facebook video Ads Play in a user's
news feed without sound unless
tapped
Design the video to achieve your ad's
objective without sound (like a silent
film!)

6. Understand the mindset of the
users
Feature video ads that are
entertaining, emotional, and viral.

7. You have 7 seconds
To grab your audience. Focus on the
opening of the video.

8. Trigger positive emotions
Positive emotions are found
consistently in viral campaigns.

9. Ignite a conversation
Focus on content that speaks to
existing followers – something
critical!

10. Rely on strong visual cues
Brands should be recognized by
visual elements in their videos

11. Use Facebook's targeting tools
Get personal! Take advantage of
segmentation to target specific
audiences by location, likes, and more.

12. Fact
50% of people in the US who visit
Facebook daily are watching one
video every day
http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015

13. Facebook gets interactions
when…
•Local businesses avoid the "spray-and-pray" approach to
designing ads
•Local businesses show great content that entertains the audience
•Local businesses avoid over-branding their content

14. Let’s be friends!
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