Business plan plays a vital role especially when you are planning to start a lottery. I would like to share my thoughts on why and how important is the business plan. Business plan allows you to set up goals in a planned and organised way. When you have a business plan ready, you know the next objective to be achieved. You are aware of the situations and ready for the next move, it also helps you to keep track of progress made during each phase of the lottery.

1. Role of a Business Plan in Lottery

2. LocusPlay Mobile Lottery
22
State of Readiness
Business plan plays an essential role when you plan
to start a lottery.
It leads you in an appropriate direction through
feasibility study.
It helps determine capital requirement, cash-flow
projection and calculate break-even point which
could also help in seeking funding.
Conduct your feasibility study
Business plan is the first step
towards “State of Readiness”
before you start a lottery.
1

3. LocusPlay Mobile Lottery
33
Direction
It provides you a blueprint of your lottery project.
It helps you set up objectives right from obtaining
license to promoting it.
It makes sure the implementation proceeds in the
right direction.
Plan acts as a guide
It ensures right steps are taken at
the right time.
2

4. LocusPlay Mobile Lottery
4
Financial Projections
It helps you to allocate proper budget of your lottery,
that is according to the revenue stream and
expenses.
It also helps make your case strong to prospective
investors. Helps you achieve higher ROI.
Budget Strategy
3

5. LocusPlay Mobile Lottery
5
Vision
It provides you an overview of ROI, P&L, Cash-
flow, Balance sheet, etc.
It acts as a milestone to achieve organisational
objectives.
Helps you visualise your business
from the day one.
Identification of right objectives
4

6. LocusPlay Mobile Lottery
6
Investor
A comprehensive business plan shows whether
a lottery has the potential to make profit.
An investor invests in a realistic plan.
Investors usually shy away from a stereotype
business plan when it comes to high risk – high
return business situation.
An Investor assigns funds with the
expectation of a future financial
return.
Realistic Business Plan
5

7. LocusPlay Mobile Lottery
7
Nine out of ten lotteries fail due to unrealistic or
no business plan.
A good business plan can cut-off lot of hurdles
from the operations of lottery.
A good business plan is the first step towards a
successful lottery.
A realistic business plan is the first
step in establishing a successful
lottery.
Contingency
6Win-Lose Ratio

8. About LocusPlay
LocusPlay helps transform lotteries globally. Our back office system
provides you access to detailed reports and analytics for quick decision
making. LocusPlay Mobile Lottery solution assists lottery to operate
effectively and efficiently.
Lotteries across 3 continents are already using LocusPlay platform. Some of
our customers from emerging market have experienced 4X growth in sales.
50% of our customers have switched from their existing technology
providers to LocusPlay. With over 100 million tickets sold using LocusPlay
and we helped save up to 80% in capital investment.

9. www.LocusPlay.com
info@locusplay.com | +1-401-400-1183