Drive more sales and increase your loyal customer base Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service. However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent. This deck will teach you about: -- Optimizing your brand to grow engagement -- Budget-friendly branding ideas -- Tips on leveraging your brand to boost sales -- Mistakes to avoid Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.

1. Branding for Local Businesses

2. Webinar Agenda
1. Benefits of a strong brand
2. Developing a strong brand
3. Branding on a budget
4. Promoting your brand
5. Quick tips to optimize your brand online
6. Additional Resources

3. Branding = Business Identity

4. Strong Brand  + New Customers
 Incorporates the
product, personality
and values
 Enables customers
to relate to your
business

5. Strong Brand  + Loyal Customers
 Makes selling to your customer much easier
 Competitive advantage

6. Benefits You’ll Enjoy
 Premium pricing (and reduced price sensitivity)
 Lower costs of sales and promotions
 Higher market share
 Reduced threat of competition
 Greater employee satisfaction
 Stronger recognition (customers, press, etc.)
As the Result of a Strong Brand

7. Developing Brand Recognition
 Define your brand distinction (why someone should
choose you vs. a competitor)
 Capture your value proposition and use it to influence
designs, graphics and messaging
 Consistency builds brands

8. Consistency Builds Brands
 The enthusiasm of you and your employees will shine
through to your customers
 A great name, logo, value prop, product/service are
essential ingredients for brand success
 But brand champions will take your brand success over
the top
But People Power Brands

9. Developing a Strong Brand

10. Create a Standout Logo
 General advice: work with an expert
 To save money, have a rough idea of what you would like
 Research other company logos you like and run ideas by
friends and family
 Pick out elements you like (and dislike) and communicate
them to your designer
Helps Others Easily Identify Your Business

11. Tone and Voice
What does your brand sound like?

12. Fonts and Typefaces
What font or fonts do you use?

13. Colors
What are your core colors?

14. Design Elements
Do you have any that define your brand?

15. Messaging

16. Repurposing Your Collateral
Questions to Ask Yourself When Creating
 Is this functional?
 Does the aesthetic match my brand identity?
 Is it original?
 Is it appropriate?
 Is it timeless?
 Is it simple?

17. Promoting Your Brand

18. Content is Key
Don’t Limit Your Definition

19.  Unique uniforms
 Encourage staff to interact with
customers on social media
 Record videos of your team at
work (i.e.: how to bake the perfect
cupcake)
 Encourage your employees to
speak at and attend local events
Your Team Members
= Your Brand Ambassadors

20.  Create a unique style and do
something different
 Will be the best piece of
evergreen content you have
 Tie your offline presence with
your online presence
 Goal: get your customers talking
Your Location

21.  Your products/services don’t have
to be the most unique in the world
 Seasonal products make great
content
 Provide free samples for blogger
review
 Run promotional coupons that
require social sharing
Your Products/Services

22.  Encourage customers to engage
with you on social media
 Positive reviews count as
content and build your brand
 Blogger outreach
 Run surveys and polls
 Competitions on social media
Your Customers

23. Quick Tips to
Optimize Your Brand Online

24. Tip #1a
Consistent Branded Citations
 Name, address and phone
number
 Descriptions (brand name,
company history, press
pickup, customer reviews,
etc.)
 Consistency is key

25. Tip #1b
Consistent Images, Photos and Videos
 Logo
 Owners and team members
 Photos of your business
 Videos

26. Tip #2
Reputation Marketing
 A good reputation is the foundation
of many successful local
businesses
 Enables you to utilize the strong
relationships you create with your
customers
 Makes it easier to convert potential
customers into loyal ones

27. Tip #3
Create Consistency on Your Social Profiles
 Imagery and messaging should be
consistent across all your profiles
 Ideas: branded graphics, photo
collages, product shots, etc.
 Be consistent – no need to reinvent
the wheel each time!

28. Tip #4
Authoritative Content
 Your blogging and posting efforts should be as much about
SEO and engagement as brand building
 Pick topics that demonstrate your value prop, knowledge
and expertise
 Gives potential and loyal customers confidence in your
business

29. Tip #5
Engage with Your Community
 Comment on a blog, be active in online communities and talk
to your customers on social media
 Exposes your business to customers you normally wouldn’t
reach
 Helps you prove your business is knowledgeable and helpful

30. Additional Resources

31. Simple, Effective and Affordable
Local Online Marketing
 Search
 Social
 Mobile
 Email
 Advertising
 Website
 PR
 Lead Gen
Get your free SEO report today!
localvox.com/free-seo-report

32. More Local Marketing Resources
Adam’s Info
orestedesign.com
info@orestedesign.com
Blog
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33. Questions?
Please use the chat feature
or live tweet us at #localvoxwebinar