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A Practical Guide to
LinkedIn Analytics
RECENT UPDATES
See an overview of how your recent posts performed with a chosen audience via
impressions, clicks, interactions, followers acquired and engagement breakdowns.
URL: linkedin.com/company/yourcompany/analytics
REACH & ENGAGEMENT
Discover overall trends and patterns during different time periods. Apply your
learnings to future updates to create highly effective posts.
URL: linkedin.com/company/yourcompany/analytics
FOLLOWERS
In addition the total number of people who follow your Company Page, you will also
find a demographic breakdown (helpful for understanding your audience).
URL: linkedin.com/company/yourcompany/analytics
COMPANY PAGE VISITORS
Discover how many page views and unique visitors have visited your Company Page
(along with demographics). If you have a Career page, analytics will show here.
URL: linkedin.com/company/yourcompany/analytics
Head to LinkedIn's analytics and dig into your metrics today!
APPLY THE DATA
Once you collect the data and analyze it, apply it
to your LinkedIn strategy.
You can learn:
- Best times to post
- Top posts for engagement
- Audience demographics
- ...and more!

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A Practical Guide to LinkedIn Analytics

  • 1. A Practical Guide to LinkedIn Analytics
  • 2. RECENT UPDATES See an overview of how your recent posts performed with a chosen audience via impressions, clicks, interactions, followers acquired and engagement breakdowns. URL: linkedin.com/company/yourcompany/analytics
  • 3. REACH & ENGAGEMENT Discover overall trends and patterns during different time periods. Apply your learnings to future updates to create highly effective posts. URL: linkedin.com/company/yourcompany/analytics
  • 4. FOLLOWERS In addition the total number of people who follow your Company Page, you will also find a demographic breakdown (helpful for understanding your audience). URL: linkedin.com/company/yourcompany/analytics
  • 5. COMPANY PAGE VISITORS Discover how many page views and unique visitors have visited your Company Page (along with demographics). If you have a Career page, analytics will show here. URL: linkedin.com/company/yourcompany/analytics
  • 6. Head to LinkedIn's analytics and dig into your metrics today! APPLY THE DATA Once you collect the data and analyze it, apply it to your LinkedIn strategy. You can learn: - Best times to post - Top posts for engagement - Audience demographics - ...and more!