This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Atlanta 4/26/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

1. THEPOWER OF
Facebook
Advert ising
@MarketingPropel

2. @MarketingPropel
As one of the nation’s most
trusted local digital marketing
brands, Propel Marketing
provides best in class digital
marketing solutions to small
businesses.

3. @MarketingPropel
We have the ingredients
to help your business
succeed online.
We help you cut through
the clutter, build,
execute, monitor, and
improve digital marketing
strategies to support your
business goals.

4. @MarketingPropel
PRESENTER
Candice Ant osca
- Director of Product Management, Social
- 10 years in Digital Marketing
- Display Advertising, Social Media
cantosca@propelmarketing.com

5. Why Facebook?
@MarketingPropel

6. @MarketingPropel

7. @MarketingPropel
● Age
● Gender
● Language
● Household Size
● Education
● Financial
● Generation
● Life Events
● Relationship Status
Demographics

8. @MarketingPropel
● Entertainment
● Hobbies & Activities
● Technology
● Shopping & Fashion
Int erest s
Example: Pet, Dog, Cat Lovers

9. @MarketingPropel
Behaviors
Facebook has information about users from different reporting agencies such as:
● Digital activities (shopping habits, gamers, purchase behavior)
● B2B (industry, small businesses owners)
● Buyer profiles (residence profiles, frequent travelers, type of car owned)

10. What is important for
YOUR business?
@MarketingPropel

11. @MarketingPropel
Traffic
Clicks & Impressions

12. @MarketingPropel
Clicks to Website
1. Eye-catching image
2. Headline
3. Ad text
4. News feed text

13. @MarketingPropel
Clicks to Website (cont.)
Benefit s
- 5 visible images
- 5 headlines
- Flexibility

14. @MarketingPropel
Promot e Page

15. @MarketingPropel
“Likes” Examples

16. @MarketingPropel
Offer Promot ion
Offer Claims

17. @MarketingPropel
“Offer Claims” Examples

18. @MarketingPropel
Reach
Impressions

19. @MarketingPropel
Local Awareness Example
Call t o Act ion
- Get Directions
- Learn More
- Message
- Call

20. @MarketingPropel
Lead Generat ion

21. @MarketingPropel
Leads Examples
Call t o Act ion
- Apply Now
- Get Quote
- Learn More
- Sign Up
- Subscribe
- Download

22. @MarketingPropel
Video Views

23. @MarketingPropel
Video Example
Short videos work best!

24. @MarketingPropel
Getting Started
1. Go to https://business.facebook.com/ and create a Business Manager Account
a. Add people (Admin or Employee access)
b. Create Ad Account (will need credit card or PayPal account to set up payments)
c. Connect your Facebook Business Page & Instagram account
2. Think about your current goals - do you want to drive people to your website, capture leads, or get
foot traffic?
a. Select your advertising objective based on your goal (Website Traffic = Traffic, Lead Capture
= Lead Generation, Foot Traffic = Reach)
3. Focus in on your target audience
4. Determine your budget - generally speaking, the sky’s the limit
a. Start with a modest budget that you’re comfortable with and slowly increase over time as you
start to see success
5. Select engaging creative and write clear and concise copy - ads that perform the best are those that
look more “natural”
a. Facebook is not the space to replicate flyers, newspaper ads, etc.
6. Test out several versions of each ad to see what your audience responds to
7. Have fun with it!

25. Q&A
@MarketingPropel