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Digital Inclusion in a Digital Future
Helen Milner @helenmilner
9th
April 2014
Tinder Foundation
makes these good
things happen:
www.tindfoundation.org/DN
Goal is to create independent and
confident internet users
Not about broadband infrastructure
Not about one-off usage
A Leading Digital Nation by 2020
With current efforts there will still be 6.2m people in 2020
without basic online skills.
The total investment required to equip 100% of the UK adult
population with the Basic Online Skills they need to regularly
use the internet for themselves by 2020 is £875 million.
We suggest investment might be split equally between Government; the private
sector, and the voluntary and community sector.
The investment required to ensure a nation with 100% Basic
Online Skills
will be £292 million for each sector.
www.tinderfoundation.org/Nation2020
Local
+
Digital
+
Scale
Free
Optimised for mobile learning
£232.4m
Moving people to online public services
• No-one’s ‘spark’ to get digital skills is to interact
with Government online (except to get a job)
• After gaining digital skills via UK online centres
(July 2013 data):
– 81% visited central/local Government websites
– 56% moved at least one face-to-face or telephone
contact to an online contact with Government
– average contacts moved online 5.8 in past month
• Start with the fun stuff, but embed progression to
your services (and Gov services) into their
journey
* UJM = Universal Job Match
* CHT = Community How To
* ESOL = English for Speakers of
Overseas Languages
Scale of Impact(April 2013 – March 2014)5,000
hyperlocalpartners
25,000
volunteers
PEOPLE
make good things happen
People becoming a volunteer when
he’s 93 years old as his mates aren’t
getting the benefits of the web
People helping job seekers to
look for work online when
they’ve not had a job for 10 years
People helpingpatients to usedigital in theward and take ithome with them
Thank You
helen@tinderfoundation.org
@helenmilner on twitter
tinderfoundation.org

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Digital Inclusion in a Digital Future | Helen Milner | April 2014

  • 1. Digital Inclusion in a Digital Future Helen Milner @helenmilner 9th April 2014 Tinder Foundation makes these good things happen:
  • 3.
  • 4. Goal is to create independent and confident internet users Not about broadband infrastructure Not about one-off usage
  • 5. A Leading Digital Nation by 2020 With current efforts there will still be 6.2m people in 2020 without basic online skills. The total investment required to equip 100% of the UK adult population with the Basic Online Skills they need to regularly use the internet for themselves by 2020 is £875 million. We suggest investment might be split equally between Government; the private sector, and the voluntary and community sector. The investment required to ensure a nation with 100% Basic Online Skills will be £292 million for each sector. www.tinderfoundation.org/Nation2020
  • 7. Moving people to online public services • No-one’s ‘spark’ to get digital skills is to interact with Government online (except to get a job) • After gaining digital skills via UK online centres (July 2013 data): – 81% visited central/local Government websites – 56% moved at least one face-to-face or telephone contact to an online contact with Government – average contacts moved online 5.8 in past month • Start with the fun stuff, but embed progression to your services (and Gov services) into their journey
  • 8. * UJM = Universal Job Match * CHT = Community How To * ESOL = English for Speakers of Overseas Languages Scale of Impact(April 2013 – March 2014)5,000 hyperlocalpartners 25,000 volunteers
  • 9. PEOPLE make good things happen People becoming a volunteer when he’s 93 years old as his mates aren’t getting the benefits of the web People helping job seekers to look for work online when they’ve not had a job for 10 years People helpingpatients to usedigital in theward and take ithome with them