1. Kristina Lee
Candidate for
Disneyland Resort Travel Industry Marketing Internship
Spring 2013| November 2, 2012
fast: (650)766-0714 faster: Lkristina90@gmail.com

2. Who Am I?
Nickname: Kristie
Senior, San Diego State University
Graduating December 2012
Business- Integrated Marketing Communications
Experience from the Walt Disney Company:
Disney College Program Alumni-WDW
Merchandise Hostess (Fall 2010)
ABC Market Research Intern- ABC NTVS, New
York (Summer 2012)
My Internship Experience Includes:
Outside Sales, Promotion & Publicity, Management,
Sales Support, Market Research, Internet Marketing,
Marketing, and Account Management

3. Here’s a little bit more about me…
I’ve Worked In These Places Some Important Goals In My Life:
• ravel & see the world.
T
• e passionate about my career.
B
• e apart of meaningful brands that connect with
B
people.
• ave the way forward like those who mentored
P
me did.

4. What I Can Contribute to
Your Team
• An understanding of the different marketing roles and how
each fit into the larger picture of the businesses you support
through my education and past internship experience.
• A team player who will get the job done by applying my
current knowledge or by quickly adapting and learning to new
skills to get the job done.
• A curiosity to learn from your team members & the company
about marketing strategy, distribution, and trade marketing.
• A true passion for the Disneyland Resort & The Walt Disney
Company brand as both a guest and a current Disney Cast
Member.

5. I Have The Experience You Want!
Qualifications Relevant Experience
Marketing, advertising or creative I am currently working as a Brand Department
agency experience intern at a creative agency called i.d.e.a. I am
responsible for assisting with account
management, client briefs, new business
pitches, and also having the opportunity to
work with the media, PR, and strategy teams.
Versed in and / or familiar with latest When I was a Social Media Intern for
social media platforms – such as Cloud9Nanny.com, I was responsible for
Facebook, Twitter, foursquare, etc. – updating their social media sites such as
and mobile app usage. Facebook & Twitter. I also have experience with
mobile apps.
Knowledge of Disneyland Resort Avid visitor of Disneyland Resort. Personally
visited the park 30+ times in my life. My parents
took me to Disneyland at least once every year.

6. Qualifications Relevant Experience
An individual that possesses a great deal As an outside sales representative, I was
of flexibility, be a highly organized self- responsible for establishing and maintaining
starter with the ability to multi-task and relationships with 30-40 businesses a day.
be able to quickly adapt to a fluid, Rapid changes in client decision-making
dynamic and highly rewarding demanded flexibility from me in order to manage
atmosphere multiple accounts simultaneously.
Demonstrates strong organizational and As an Area Sales Manager, I was responsible
project management skills for managing 28 sales representatives in 7
different markets. I was also responsible for
daily reporting to management, coaching
sales representatives, managing deadlines,
and problem-solving for clients and reps as
needed.
Demonstrates strong verbal and written During my internship with ABC, I presented a
communication skills marketing research project to management that
demonstrated my understanding of analyzing
data and market research to concise stories for
clients and internal teams to comprehend.

7. Achievements
• Recipient of the ABC National Television Sales Thomas S. Murphy Sponsorship for an all
expense paid 10 week fellowship program in New York City this past summer.
• Chosen as the Lead Campus Representative for the Disney College Program Campus
Rep Team for San Diego (Spring & Fall 2012).
• Ranked #1 as an Outside Sales Representative in a region of 30 people and ranked
within the top 7% out of 600 interns nationwide (Summer 2010).
• University Directories promoted me to Area Sales Manager for the California region for
the summer of 2011. I had the opportunity to lead 7 teams and 28 sales representatives
and accomplished over 130% of a regional goal of $340,000 (Summer 2011).
• Proud Alumni member of Kappa Delta Sorority of Beta Rho.
• Black belt in Tae-Kwon-Do.

8. What Others Say About Me
“I had the opportunity to work directly with Kristie on a daily basis, and she demonstrated an intense passion for
sales management by maintaining a professional demeanor. Kristie helped to support a team of around 30
sales reps as she encouraged, inspired, and led by example. Her positive attitude, work ethic, and ability to
manage her team efficiently eventually led to her achieving the highest percentage of goal of any other sales
manager in the country, at 135%. She is creative, intelligent, a great communicator, and works well under
extreme pressure. She was an absolute pleasure to work with on a daily basis and is one of the most
optimistic people I have ever met.” –Kyle Mosher, Regional Manager (Summer 2011)
“Kristie did a phenomenal job as the Area Sales Manager for the Pacific Region. Through open communication
she went above and beyond to make sure that each and every one of her team members hit their goal. She
offered the knowledge and guidance a manager should encompass, as well as the understanding and
support of a friend. Not only is Kristie professional and poised, but she is down to earth and a real team
player. Kristie is a great manager, and an outstanding individual whom it would be a pleasure to work with
again.” -Peggy François, Sales Representative (Summer 2011)
“Top qualities: Great Results, Personable, High Integrity- Kristina did an exceptional job performing and living up to
the Disney Guest Service Standards. She was Cast member that the team could consistently count on. Her
positive attitude and willingness to be successful was a great contribution to the team.”-Kevin Gober, WDW
Merchandise Manager (Fall 2010)
“Kristina was an excellent group leader. She was always able to keep us motivated and sane as we each
experienced our own trials and successes as outside sales representative. Her organization skills and
persistent attitude definitely allowed the group achieve our goals.”-Jen Powell, University Directories
Colleague (Summer 2010)
You may also contact: Daria Nachman, ABC NTVS Market Research Director at (212) 456-6318.
Read more of what others say about me on my LinkedIn Profile at www.linkedin.com/in/kristinaklee .

9. Why I Want This Internship
“After working for the Walt Disney Company, I realized that I
am a huge advocate for this brand because I truly believe in
the company’s values. My previous internship experiences
and education have shown me that I have a passion and
curiosity for understanding and being apart of marketing
strategies that connect people to brands. The opportunity to
align my values, curiosity, and passion with this
organization through this internship would truly be a dream
come true for me. I am confident that my experience and
passion will allow me to be more than just an intern, but a
true contributor to your team.”

10. Thank You
for all of your time & consideration.
I hope I will have the opportunity to learn from you.
More Information For You Here:
www.linkedin.com/in/kristinaklee @Kristina90L
Lkristina90@gmail.com
(650)766-0714